Annual report 1991.

[Tabular Data Omitted]

American Society of Association
Executives
Balance
Sheets-June 30, 1991,
and June 30, 1990
                              1991           1990
ASSETS:
CURRENT ASSETS:
Cash                      $   173,436   $   166,464
Certificates of deposit     3,860,069     4,363,765
Marketable securities       2,736,270     2,828,531
Accounts receivable         1,094,904     1,072,572
Inventory                     268,221       145,751
Prepaid expenses              372,561       507,409
 Total Current Assets     $ 8,505,461   $ 9,084,492
FIXED ASSETS, at cost:
Furniture, fixtures,
 and equipment            $ 2,375,935   $ 2,742,089
Leasehold
 improvements               2,424,786     1,150,329
                            4,800,721     3,892,418
Less accumulated
 depreciation
 and amortization           2,381,113     2,331,036
 Total Fixed Assets       $ 2,419,608   $ 1,561,382
OTHER ASSETS:
Deposits                  $    45,470   $    36,184
(*)Advances to and
 investment in subsidiary      138,906       179,719
 Total Other Assets       $   184,376   $   215,903
TOTAL ASSETS              $11,109,445   $10,861,777
LIABILITIES AND FUND
 BALANCES:
CURRENT LIABILITIES:
Accounts payable and
 accrued expense          $ 1,603,042   $ 1,448,411
Deferred revenue            3,564,712     3,677,270
 Total Current
 Liabilities              $ 5,167,754   $ 5,125,681
FUND BALANCES:
Unrestricted              $ 5,659,801   $ 5,485,466
Government Relations
 Education Fund               281,890       250,630
 Total Fund Balances      $ 5,941,691   $ 5,736,096
TOTAL LIABILITIES
 AND FUND
 BALANCES                 $11,109,445   $10,861,777
(*)This statement reflects the ASAE Services
Corporation, which is a wholly owned
subsidiary of ASAE and is accounted for
by the equity method.
  Not exactly an easy year for associations. In an
economy that has been sluggish at best, for many,
maintaining and attracting members by supporting
their needs was all-consuming.
  That atmosphere has hardly been conducive to thinking
beyond very immediate economic challenges. It makes ASAE's
investment in visioning over the past year all the more
remarkable. Driven by involved members and leadership, ASAE has
been thinking into the next millennium, and seeing itself there.
  The process reaffirmed old values and revealed important new
ones as well.
  "Ideas came tumbling out of the ASAE visioning that would
surfaced slowly, if ever," explains ASAE President R.
William Taylor, CAE. Still more member input will comprise the
findings that go to the ASAE Planning Committee as it revises
the society's strategic plan.
  In a year when cartographers couldn't keep pace with world
history, even with fax and satellite technologies at their disposal,
ASAE kept its balance and focus by gauging the winds of change
and mapping a course in light of ASAE's mission and vision.
  The year 2000 will be here before we know it. Thanks to
ASAE's members and leaders, when the time comes, ASAE will
know that it arrived by intention, not by happenstance.
  As a way of showing how the past year's accomplishments and
strides serve the long-term perspective, we've organized this
year's annual report around what have been identified in the
visioning process as 10 strategic thrusts.
PROVIDING LEADERSHIP:
ASAE is a leader in improving the
effectiveness and championing the interests of
voluntary associations in the world.
  * 742 volunteers served on the ASAE Board,
councils, committees, and task forces;
hundreds of others gave presentations, wrote
articles, judged awards, and otherwise
enhanced the field of association management.
  * Cheers for the volunteers: The newly
created Associations Advance America Awards
recognize organizations that pursue
broad-reaching programs--from product safety and
codes of ethics to community service,
research, and public information
campaigns--that benefit all of American society.
  * ASAE provided to Allied Societies an
Economic Impact Research Kit for their use
in developing their own Associations Advance
America programs.
  * 203 association executives earned the CAE
(certified association
executive) certification in
fiscal year 1991, and

ASAE's Certification
Commission completed a
strategic long-range plan
for the CAE program.
  * ASAE's new Community
Service Kit, free to
members, provides the
tools for developing
community service
programs.
PROMOTING VOLUNTEERISM:
ASAE promotes volunteerism as a positive
force for societal change and renewal.
  * More than 700 people in eight locations
participated in ASAE's popular Symposium
for Chief Elected Officers and Chief Staff
Executives.
  * ASAE's one-minute perspectives on
associations continued to be featured on
ESPN television's Nation's Business Today.
  * Associations Advance America gets into the
encyclopedia: Gale's Encyclopedia of Associations
announced that it will include information
on ASAE's AAA program in its introductory
pages beginning with the 1991 edition.
  * ASAE members purchased 35,000 copies
of the 1991 edition of Leadership magazine
for their volunteer leaders. Leadership is a
primer on how to serve an association as a
volunteer.
INFLUENCING PUBLIC POLICY:
ASAE strives to enhance the effectiveness,
credibility, and image of associations.
  * For the second year in a row, the President
of the United States sought out an audience
of ASAE executives. Hosted by ASAE,
President George Bush in February delivered
a major address on domestic policy to a
forum of association executives.
  * The issue was the potentially negative
impact of Canada's new Goods and Services
Tax on conventions. The dialogue began
with a meeting of ASAE President R. William
Taylor, CAE, and Canadian Ambassador
Derek H. Burney. The outcome came in the
form of modifications to the tax by the
Canadian government as a result of input
from U.S.-based associations.
  * No small change: Volunteers raised
$173,000 for ASAE's Government Relations
Education Fund. Richard E. Briggs, who
chaired ASAE's Government Relations
Fund-Raising Committee, led the effort.
  * Exceeding the goal: $30,340 was raised for
A-PAC, a fund for association executives to
collectively support candidates for Congress.
  * Equal opportunity for employees of
nonprofits: ASAE's 401 (k)s for 501 (c)s
coalition succeeded in getting 401 (k)
legislation reintroduced during the 102nd
Congress in both the House and Senate. Two
ASAE members, Luther R. Parker, CAE, and
Edward H. Able, Jr., CAE, testified.
  * Volunteer protection legislation was
reintroduced in the 102nd Congress through
the efforts of ASAE and the National
Coalition for Volunteer Protection.
FACILITATING MEMBER
ENHANCEMENT:
ASAE significantly increases its member
service and quality.
  * In a year in which ASAE surpassed the
20,000-member mark; renovated some of its
office space; merged its education and
convention divisions; responded to 11,812
information requests; and purchased an
additional 17 percent ownership in the
headquarters building, ASAE designed many
of its member service programs to help
organizations maintain their position in a
shaky economy.
  * ASAE offered free brief telephone
consultations with ASAE's legal counsel and auditor.
  * Four ASAE divisions combined their
resources to offer each unemployed member
who requests it a dues waiver for up to two
years during a job search in the association
market; a free referral listing for nine
months; and a scholarship to a seminar,
convention, or roundtable.
  * The Recession Six-Pack was a discount
offered to groups of attendees of the Spring
Convention & Exposition.
  * In year two of the program, 86 association
professionals took advantage of ASAE's
Tuition Scholarship.
  * A new monthly seminar, Careers in
Association Management, attracted more
than 500 individuals. Equally well-attended
were the new resume-writing workshops.
  * Twelve associations took advantage of
ASAE's Consulting Services--receiving
assistance in areas of human resources--and
14 requested Peer Evaluations.
PROVIDING EDUCATION AND
PROFESSIONAL DEVELOPMENT:
ASAE enables its stakeholders/members--association
executives, associates, and
volunteers--to learn, grow, and move
toward achieving their full potential.
  * Fiscal year 1991's attendance and
participation numbers are evidence that association
executives value the educational and
networking opportunities as much if not more during
economically stressed times.
  * 5,711 individuals--a record-breaking
number--attended the 1991 Annual Meeting
& Exposition in Washington, D.C.
  * 2,000 individuals participated in ASAE's
Executive Education seminars. Overall
evaluation of programs was 4.9 on a scale of 6.
  * 373 association professionals earned
certificates in the ASAE Certificate Programs,
including 99 who earned certificates in the
new General Management program.
  * 22 participants completed the 40-session
Executive Development Program.
  * 400 individuals attended the new Western
Educational Forum, which featured an
afternoon with Peter Drucker.
  * 250 association executives--another record
breaker--attended the Financial Management
Symposium, an advanced course for chief
financial officers.
  * 53 candidates participated in the 4th Future
Leaders Conference hosted by Callaway
Gardens, Pine Mountain, Georgia.
  * 60 executives
participated in the by-invitation-only
Leadership Institute
at The Broadmoor,
Colorado Springs,
Colorado. The focus:
leading a high-performance
association,
discovering the future,
and controlling the
quality of your life.
  * 100 ASAE members authored or co-authored
articles in the 1990 volume of Association
Management magazine.
ENHANCING OUR SOCIETY:
ASAE supports the efforts of association
executives to increase the socially
responsible behavior of the associations they
represent.
  * The 3rd Annual Charity Talent Show, held
during ASAE's 8th Management Conference,
raised $6,000 to benefit the National Center
for Missing & Exploited Children, Arlington,
Virginia.
  * The Value of Associations to American Society,
the full report of the Hudson Institute Study
commissioned by ASAE, was released and
reveals in depth the enormous contributions
that associations make to the nation.
  * ASAE's Committee on Diversity in
Association Management promoted multiculturalism
among associations through several avenues,
including presenting educational
programming at ASAE meetings and developing a
clearinghouse of information about model
association diversity programs.
  * In addition to donating food, dry goods,
and personal time, ASAE staff gave $970 to
the House of Ruth, Washington, D.C., a
program for homeless and battered women
and their children. ASAE matched staff
donations dollar for dollar. Staff also
participated in the United Way Campaign.
FOSTERING PARTNERSHIPS:
ASAE fosters collaboration and increases
synergy with its constituents and partners.
  * With more than 800 booths, the 71st
Annual Meeting & Exposition presented the
largest-ever exhibition of products and
services in the field of association
management. The ratio of association executives to
suppliers was higher than two to one.
  * ASAE's Executive Search helped 24
associations find the right candidates for their
open positions. Sixteen searches were for
CEO positions, and eight were for senior-level
positions. Eighty percent of the people hired
were association executives; the other 20
percent were from the association's industry
or had worked for the government.
  * The ASAE Foundation received the largest
gift in its history: the opportunity to offer in
its Silent Auction eight days use of the Los
Angeles Convention Center, a $266,000 value.
The American Booksellers Association, New
York City, submitted the winning bid of
$187,500.
  * The ASAE Board voted to add a second
seat to the Board for associate members, who
will each serve two-year terms on a staggered
basis, and to inaugurate an Associate Member
Fellows Recognition Program.
  * Allen Konopacki, trade show consultant,
completed a major research study to develop
ways to improve the value of ASAE
expositions to attendees and exhibitors.
  * ASAE's University Affairs Commission
developed a document, Creating the Workforce
for Today and Tomorrow: A Guide to Working
With Interns, that suggests a role associations
can take in shaping a changing work force.
CHAMPIONING INFORMATIONAL
TECHNOLOGY:
ASAE champions information and
communication technologies.
  * ASAE published a significant research
study, Association Technology Trends, 1990.
  * The society's newly created Technology
Committee, in the spirit of practicing what
they preach, set up an E-mail network so that
members can communicate with each other
electronically.
  * ASAE's Technology Committee and
Finance and Administration Section
collaborated to begin developing a new $99
technology seminar that will focus on technology in
the small association.
  * Association Management magazine and
Apple Computer, Inc., Columbia, Maryland,
cohosted the CEO Forum on Technology for
the Association Executive, designed to
explore practical technology solutions to
management challenges.
  * A new technology track was added to the
Management Conference offerings.
EMBRACING GLOBALIZATION:
ASAE embraces the global image, role, and
effectiveness of associations worldwide.
  * Representatives of six societies of
association executives came from around the world
to participate in the International Summit at
ASAE's 71st Annual Meeting & Exposition.
At the summit, ASAE agreed to produce a
new newsletter to foster communication
among international societies of association
executives, and the Australian Society of
Association Executives, Ashfield, agreed to
host a third international summit Feb. 1-4,
1993, in Sydney.
  * A Global Issues Task Force was formed to
determine ASAE's strategy regarding
international activities.
  * Nineteen members traveled overseas to
New Zealand and Australia to meet with
counterparts and develop contacts during the
International Section's first study mission to
the South Pacific.
  * The First Annual International Fellowship
competition was launched with a $10,000
grant from Westin Hotels & Resorts, Seattle,
Washington. The recipient, Robert Vitro,
director of global business development,
Information Industry Association,
Washington, D.C., will have the opportunity to study
and visit with association colleagues overseas.
  * In April Association Management joined a
few select American magazines being
displayed at the U.S. Bookstore in Moscow, a
project sponsored by the U.S. Information
Agency, the Magazine Publishers of America,
and the Association of Business Publishers.
SUPPORTING APPLIED RESEARCH:
ASAE leads in futures and action research
and is in the vanguard of new thinking.
  * The ASAE Foundation published a new
study, a best seller at the Management
Conference: Market-Driven Management: Lessons
Learned From 20 Successful Associations, by
Donald M. Norris.
  * During the ASAE Foundation think tank,
association executives focused on issues of
nonprofit governance in the year 2000.
  * Association Meeting
Trends--1990, published
by the staff of
Association Management
magazine, offers an
in-depth look at the $30
billion association
meetings market, based
on a survey of 1,000
ASAE members.
  * ASAE launched its
new Member Meetings
Data Base. The data
base captures meeting
destination preferences
and logistical
specifications for the 9,000-plus associations
represented in ASAE's membership.
  * An 86-page book called Completing Your IRS
Form 990: A Guide for Tax Exempt Organizations
was distributed free to all ASAE first members
(and is now available for a fee).
  * ASAE published Beyond Washington, an
Association Guide to Shaping a State Government
Affairs Program, an informative resource for
organizations looking to strengthen their
state-level government affairs efforts.