Annual listing: largest communications agencies.In AgriMarketing magazine's annual survey of the largest agricultural marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agencies, the 38 agencies reported stated their income from agribusiness agribusiness Agriculture operated by business; specifically, that part of a modern national economy devoted to the production, processing, and distribution of food and fibre products and byproducts. and producer-funded clients grew an average of 2% over the prior year. Total annual income for the ag communication agency business is now estimated at $158 million. To be included in the listing, an agency was required to respond to the survey questionnaire questionnaire, n a series of questions used to gather information. questionnaire, n a form usually filled out by patients that provides data concerning their dental and general health. . The five largest agencies' income (see page 48) totaled $66 million, representing a 5% increase over the prior year. The 20 agencies that reported their staff size had a total of 717 employees working on ag accounts. Those 20 agencies reported total income of $99.6 million, with an average income generated per employee at $139K. Broadhead+Co, Minneapolis Minneapolis (mĭn'ēăp`əlĭs), city (1990 pop. 368,383), seat of Hennepin co., E Minn., at the head of navigation on the Mississippi River, at St. Anthony Falls; inc. 1856. , MN, had the largest percentage increase (117%) in income over the prior year, followed by Paulsen Paulsen may refer to:
In places:
Louis, 1682–1712, titular duke of Burgundy; grandson of King Louis XIV of France. He became heir to the throne on the death (1711) of his father, Louis the Great Dauphin. , MO (16%). Osborn & Barr Communications had the largest total income increase (+$2.7 million), followed by McCormick Co., Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , MO, (+$1.37 million) and Broadhead+Co (+$1.35 million). New to the list this year is The Hondo Hondo: see Honshu, Japan. Group, Ft. Worth, TX, and Lessing-Flynn, Des Moines Des Moines, city, United States Des Moines (dĭ moin`), city (1990 pop. 193,187), state capital and seat of Polk co., S central Iowa, at the junction of the Des Moines and Raccoon rivers; inc. , IA. Bader Bader may refer to:
n. 1. A horseman or trooper. Such a regiment of rutters Never defied men braver. - Beau. & Fl. 1. That which ruts. & Associates, Brookfield Brookfield. 1 Village (1990 pop. 18,876), Cook co., NE Ill., a residential suburb of Chicago; inc. 1893. The noted Chicago Zoological Park (Brookfield Zoo) is there. 2 City (1990 pop. 35,184), Waukesha co., SE Wis. , WI, had the largest income from agribusiness accounts ($15.7 million) and Osborn & Barr had the largest income from producer-funded accounts ($3.9 million). At the request of the participating agencies, "income" is the standard that is used to report the findings rather than "Billings Billings, city (1990 pop. 81,151), seat of Yellowstone co., S Mont., on the Yellowstone River, in a valley surrounded by seven mountain ranges; inc. as a city 1885. ." Billings can be calculated in a number of different methods, whereas Income is a more standardized standardized pertaining to data that have been submitted to standardization procedures. standardized morbidity rate see morbidity rate. standardized mortality rate see mortality rate. statistic statistic, n a value or number that describes a series of quantitative observations or measures; a value calculated from a sample. statistic a numerical value calculated from a number of observations in order to summarize them. . Income is defined as all revenues received by the agency for performing services on behalf of their agribusiness and producer-funded clients. All dollar amounts are reported in U.S. thousands.
ADFARM
Kansas City, MO; Fargo, ND;
Calgary, AB; Guelph, ON
Agency Producer-
Total Agribusiness Funded
Agency Income $9,944 $9,800 $144
No. of employees 81 81
Media Usage
Advertising 46% 46%
Public relations 15% 15%
Sales promotion 10% 10%
Direct marketing 23% 23%
Web-based/
Electronic mktg 4% 4%
Other 2% 2%
Agribusiness Accounts: Advantage Seed Growers
2005, AgriGold Hybrids (projects) 2005;
Agrium (projects), 2003; Alberta Agriculture,
Food and Rural Development (projects), 2003;
Alberta Enviormental Farm Plan Company (projects),
2005; American Crystal Sugar, 1999;
Bayer Animal Health Canada, 1999; Bayer Crop-Science
Canada, 1989; Bayer CropScience, 2000;
Beefbooster 2000; Betaseed (projects) 2006;
Bramhill Seeds 2005; Brandt Agriculture Products
Ltd. 1999; Bunge (projects), 2005; Canadian
Farm Business Management Council, 1999;
Canadian Bio-Systems Inc. (projects) 2005;
Canadian Food Grains Bank, (projects) 1999;
Case New Holland (projects), 1989; Dow Agro-Sciences
Canada, 1987; Ducks Unlimited (projects),
2005 Forage First (projects) 2006; Gencor
(projects) 2006; Haybuster/DuraTech Industries,
1995; EMD CropBioScience, 2003; Hyland Seeds-U.S.
and Western Canada, 2005; James Richardson
International (projects) 2005; Maizex Seeds
Inc. 2005; Meyers Norris Penny (projects), 1994;
Morris Industries (projects) 2006; ND/MN Case
IH Roughrider Dealer Group, 1978; North Dakota
Farmers Union, 2006; Novartis Animal Health
(Canada), 2003; Ontario AgriCenter (projects),
2005; Ontario Ministry of Agriculture (projects)
2006; Otter Tail Ag Enterprises (projects)
2006; Outstanding Young Farmers of Canada
projects) RBC Royal Bank, 1987; Scholle (projects)
2005; StrawTrack (projects) 2006; United
Farmers of Alberta (UFA) 2002; Vanderhave Seed
(projects) 2006; WilRich (projects), 2002;
Woodrill Farms Ltd. 2005
ARCHER>MALMO INC.
Memphis, TN
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 120 10
Media Usage
Advertising 40%
Public relations 20%
Sales promotion 10%
Direct marketing 20%
Web-based/
Electronic mktg 10%
Other N/A
Agribusiness Clients: Valent USA, 2001; Cargill
Cotton (projects), 1982
AYRES KAHLER
Lincoln, NE; Omaha, NE
Agency Producer-
Total Agribusiness Funded
Agency Income $2,850 $875 $110
No. of employees 30 10
Media Usage
Advertising 25% 0%
Public relations 20% 60%
Sales promotion 15% 20%
Direct marketing 10% 5%
Web-based/
Electronic mktg 5% 5%
Other 25% 10%
Agribusiness Clients: Diversified Financial Services
(projects), 2002; CLAAS Hay & Forage,
2005; Farmers For Farm Credit, (projects), 2004;
Farmers National Company Co. (projects), 2003;
Firestone Ag Tires (projects), 1996; Hoegemeyer
Hybrids, 2000; Stauffer Seeds, 2001; Triton
Genetics, 2002; Valmont Irrigation, 1961; Oxbow
Hay/Pet Products (projects), 2005
Producer-Funded Clients: Lower Brule Farm
Corp., 2004; Nebraska Ag Industry (projects),
2003; Nebraska Soybean Board (projects), 1997
BADER RUTTER & ASSOCIATES INC.
Brookfield, WI; Lincoln, NE
Agency Producer-
Total Agribusiness Funded
Agency Income $19,112 $15,674 0
No. of employees 147 106
Media Usage
Advertising 38%
Public relations 33%
Sales promotion 2%
Direct marketing 15%
Web-based/
Electronic mktg 12%
Other 0%
Agribusiness Clients: Dow AgroSciences,1981;
John Deere Credit, 2002; Lange Stegmann,
2000; Merial Ltd., 2000; Merial Canada Inc.,
2000; Mosaic, 1993; Mycogen Seeds, 1997
BLASDEL CLEVER SCHWALBE
Kansas City, MO
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 9 9
Media Usage
Advertising 25%
Public relations 40%
Sales promotion 10%
Direct marketing 15%
Web-based/
Electronic mktg 5%
Other 5%
Agribusiness Clients: Boehringer Ingelheim
Vetmedical, Inc. (Swine Division), 2004;
Boehringer Ingelheim Vetedica, Inc. Corporate,
(projects), 2004; Livestock Marketing Asssociation
(projects), 2004; Meredith Corporation (projects),
2005; QuickFarm, 2005; Companion Animal
Parasite Council, 2005; Tessenderlo Kerley
Corporation (projects), 2003; John Deere Public
Relations, 2006; Ozark Ethanol, 2007
BRIGHTON AGENCY INC.
St. Louis, MO
Agency Producer
Total Agribusiness Funded
Agency Income $3,594 $2,053 0
No. of employees 40 10
Media Usage
Advertising 70%
Public relations 5%
Sales promotion 0%
Direct marketing 4%
Web-based/
Electronic mktg 21%
Other 0%
Agribusiness Clients: BASF (projects), 1997;
Delta & Pine Land Company, 2003; Royal Carlin
NA, 1989; Horizon Ag, 2005; Bo-Jac, 2005;
Natura Pet Products, 2006
BROADHEAD + CO.
Minneapolis, MN; Des Moines, IA;
Sacramento, CA
Agency Producer-
Total Agribusiness Funded
Agency Income $2,750 $2,500 0
No. of employees 20 18
Media Usage
Advertising 20% 10%
Public relations 40% 60%
Sales promotion 20% 20%
Direct marketing 10% 0
Web-based/
Electronic mktg 10% 10%
Other 0% 0%
Agribusiness Clients: United Phosphorus, Inc.,
2004; AGCO (projects), 2004; Ecolab (projects),
2002; Emerald BioAgriculture, 2001; Redball
(projects), 2005; National FFA Foundation
(projects), 2006; Ethanol Promotion and Information
Council, 2006; Pfizer Animal Health, 2006;
Progressive Agriculture Foundation, 2006; Knox
Fertilizer, 2006; Zeba, 2007; 02 Diesel (projects),
2007
Producer Funded: Almond Board of California,
2005; National Corn Growers Association (projects),
2001
CHARLESTON/ORWIG INC.
Hartland, WI
Agency Producer-
Total Agribusiness Funded
Agency Income $7,031 $4,527 $311
No. of employees 46 29
Media Usage
Advertising 33% 10%
Public relations 21% 54%
Sales promotion 9% 0%
Direct marketing 13% 18%
Web-based/
Electronic mktg 24% 18%
Other 0% 0%
Agribusiness Clients: Arm & Hammer Animal
Nutrition, 2001; BASF Plant Sciences, 1998; Brillion
Farm Equipment, 1996; Dairyland Seed
Company Inc., 1993; GrowSafe, 2005; Hoard's
Dairyman, 2003; Smithfield Beef Group, 1994;
Smithfield Foods Inc., 2003; Westchester Group,
2005; Badger Veterinary Hospital, 2006; Diamond
V, 2006; Professional Dairy Producers of
Wisconsin, 2002; Case IH Marketing (projects),
2005; CNH Capital (projects), 2006; CNH America
LLC (projects), 2006; ABS Global (projects),
2007
Producer-Funded Clients: Animal Agriculture
Alliance, 2005; Holstein Association, 2003;
National Cattleman's Beef Board, 2003; North
Carolina Pork Council, 2005; Wisconsin Milk
Marketing Board, 2003; Dairy Cattle Reproduction
Council, 2006; North Prairie Productions,
2006; Wisconsin Milk Marketing Board, 2006
COLLE + MCVOY MARKETING
COMMUNICATIONS
Minneapolis, MN
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 150 N/A
Agribusiness Clients: Agriliance, 1994; Case IH,
2002; CHS,1994; CNH, 2002; Croplan Genetics,
2000; Farm Credit Services of Mid-America,
2002; IDEXX,1999; New Holland, 2002; Fort
Dodge Animal Health/Wyeth Animal Health,
2005; Case IH Global (projects), 2006; DuPont
Crop Protection, 2007
Producer-Funded Clients: North American Olive
Oil Association, 2002; Soyfoods Council, 2006
COUNTRYSIDE MARKETING INC.
Menomonee Falls, WI
Agency Producer
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 3 3
Media Usage
Advertising 20% 0
Public relations 50% 0
Sales promotion 0% 0
Direct marketing 0% 0
Web-based/
Electronic mktg 0% 0
Other 30% 100%
Agribusiness Clients: Alliance Ag Services LLC,
2004; American Bankers Association, 1996; Capital
Agricultural Property Services, 1999; Daughhetes
& Parks PC, 2004; Farm Financial Standards
Council, 1994; Illinois Society of
Professional Farm Managers and Rural Appraisers,
2003; John Greene Land Company, 2004;
Land Pro LLC, 2003; Prudential Financial, 2003;
International Farm Management Congress, 2007;
American Society of Agricultural Consultants,
2006
Producer-Funded Clients: National Corn Growers
Association (projects), 2001
DAVID & ASSOCIATES
Hastings, NE; Grand Island, NE;
Lincoln, NE
Agency Producer-
Total Agribusiness Funded
Agency Income $1,170 $583 $253
No. of employees 14 8
Media Usage
Advertising 30% 20%
Public relations 10% 40%
Sales promotion 45% 8%
Direct marketing 5% 10%
Web-based/
Electronic mktg 5% 20%
Other 5% 2%
Agribusiness Clients: 21st Century Grain Processing,
Inc., 2005; ACCO Feeds (projects), 1994;
Advanced BioEnergy (projects), 2004; Ag and
Food Associates (projects), 2004; Cargill Animal
Nutrition, Nutrena, Agco, Record Rack, Agway
Brands (projects), 1994; Global Industries
(MFS/York/Stormor),1997; Golden Acres Genetics,
2005; Kugler Company, 1987; Oneok Energy
Marketing, 2004; Response Products, 2003; 02
Diesel (projects), 2006; Custer Public Power District
(projects),2005; Arrow Seed (projects),
2007
Producer-Funded Clients: E-10 Unleaded with
Ethanol Coalition, 2000; Nebraska Department
of Agriculture (projects), 1998; Nebraska Beef
Council (projects), 2003; Nebraska Corn Board,
1987; Nebraska Corn Growers Association,
1987; Nebraska Department of Agriculture (projects),
1992; Nebraska Ethanol Board, 1984;
Nebraska Pork Producers Association (projects),
1991; U.S. Grains Council (projects), 2004; U.S.
Meat Export Federation (projects), 2003; Ethanol
Promotion and Information Council (projects),
2005; Alliance for the Future of Agriculture in
Nebraska (projects), 2005; Nebraska Beef Council
(projects), 2003; National Corn Growers
Association (projects), 2002; Clean Fuels Development
Coalition (projects), 1993; KAAPA (projects),
2006; Various ethanol project equity
drives (projects), 2003; University of Nebraska-Extension
Education (projects), 2005; Center for
Applied Rural Innovation (projects), 2003
DEMETER COMMUNICATIONS
Champaign, IL; Clarks Hill, IN; Oakwood
Hills, IL; Clinton, IL; Capitol, MT
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 5
Media Usage
Advertising 0 0
Public relations 100% 100%
Sales promotion 0 0
Direct marketing 0 0
Web-based/
Electronic mktg 0 0
Other 0 0
THE DUFF CO.
Kansas City, M0
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 12
Media Usage
Advertising 15% 0%
Public relations 15% 20%
Sales promotion 5% 0%
Direct marketing 15% 0%
Web-based/
Electronic mktg 10% 30%
Other 40% 50%
Agribusiness Clients: America's Alfalfa; 2000;
Agri Laboratories Ltd., 2002; Hytest Seed,(Forages,
corn, soybean seeds, 2000; Luitpold Pharmaceuticals,
Inc., 2005; Fiber Max Cotton Seed (projects),
2003; Bayer CropScience (Strategic projects/cotton/
corn/soybeans), 2005; 2003; Bayer Crop-Science
(seed trade equipment) 2005; MIRoTEC
Austrailia, 2002; HyTest Seeds, 2000; Felton International
(Pulse Needlefree Injection System, 2002;
Boehringer Inglheim (projects), 2006; ADF Cotton
Seed, 2006; FiberMax CPCDS, 2006
Producer-Funded Clients: Cotton eXtension &
CoP, 2007
ERVIN & SMITH ADVERTISING AND
PUBLIC RELATIONS
Omaha, NE
Agency Producer-
Total Agribusiness Funded
Agency Income $4,500 $942 0
No. of employees 35 8
Media Usage
Advertising 30%
Public relations 20%
Sales promotion 10%
Direct marketing 10%
Web-based/
Electronic mktg 10%
Other 20%
Agribusiness Clients: Golden Harvest, 1998;
Lindsay Manufacturing, 2002; GreenLeaf Genetics,
2006
5METACOM
Carmel, IN
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 28 22
Media Usage
Advertising 40%
Public relations 25%
Sales promotion 0%
Direct marketing 25%
Web-based/
Electronic mktg 10%
Other 0%
GIBBS & SOELL
New York, NY; Raleigh, NC, Hoffman
Estates, IL, San Francisco, CA
Agency Producer-
Total Agribusiness Funded
Agency Income $17,909 $8,933 0
No. of employees 105 45
Media Usage
Advertising 0%
Public relations 100%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 0%
Agribusiness Clients: Cargill, 2002; GE Rail
Services, 2004; Georgia-Pacific, 2004; Honeywell
International, 1971; NatureWorks LLC,
1998; Syngenta Crop Protection, 2000; Syngenta
Seeds, 2002; Syngenta Professional Products,
2000; Syngenta Agrisure Traits, 2004; Farmer
Mac, 1999
GROUP LEAF LLC
Hudson, WI
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 4 3
Media Usage
Advertising 30% 30%
Public relations 30% 30%
Sales promotion 20% 20%
Direct marketing 10% 10%
Web-based/
Electronic mktg 10% 10%
Other 0% 0%
Agribusiness Clients: Geringhoff US (projects),
2003; Minnesota Agri-Growth Council, 2004; PIC
USA (projects), 2004; Wisconsin Association of
Agricultural Educators, 2003; Minnesota Farm
and Food Coalition (projects), 2004; University of
Minnesota College of Agriculture and Natural
Resorces, 2005; Tisco Parts (projects), 2005;
Nutrena (projects), 2006; Isagro USA/Strada
Herbicide, 2006
Producer-Funded Clients: Minnesota Turkey
Research & Promotion, 2004; Minnesota Pork
Board (projects), 2005; Minnesota Soybean
Growers (projects) 2006
THE HONDO GROUP
Fort Worth, TX; Darlington, WI
Agency Producer-
Total Agribusiness Funded
Agency Income 1,100 N/A N/A
No. of employees 13 8
Media Usage
Advertising 25%
Public relations 25%
Sales promotion 10%
Direct marketing 25%
Web-based/
Electronic mktg 12%
Other 3%
Agribusiness Clients: Stoller Chemical Company,
2002; Warner Stevens, 2002; Fort Worth
Stock Show and Rodeo, 2003; Pan Handle Slim,
2003; Mueller Inc. 2004; Sadex, 2004; Rancho
Murieta (projects),2006; Cattle Raisers Foundation
(projects), 2006; Twisted-X Boots, 2007;
Nelson Plant Food, 2007; National Dairy Shrine
(projects), 2007
JONES AND THOMAS INC.
Decatur, IL
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 36 26
Agribusiness Clients: Archer Daniels Midland
Co., 1986; DICKEY-john Inc., 2003; Matsutani
America, 2000; EPL-Bio Analytical, 2005; Farm
Credit Services of Illinois, 2005; Progress City,
2004
Producer Funded Clients: Illinois Soybean
Board (projects), 2005
LATORRA, PAUL & MCCANN INC.
Syracuse, NY
Agency Producer-
Total Agribusiness Funded
Agency Income N/A $2,400 N/A
No. of employees 25 10
Media Usage
Advertising 44% 0%
Public relations 9% 0%
Sales promotion 19% 0%
Direct marketing 25% 100%
Web-based/
Electronic mktg 3% 0%
Other 0% 0%
Agribusiness Clients: Dairy One (projects),
2002; Fort Dodge Animal Health, 1987; Keenan
Systems (projects), 2003; LEAD NY(projects),
2002; Lely USA, 2004; Equi Analytical Laboratories,
2004; Land 0'Lakes Feed (projects), 2005
Producer-Funded Clients: American Dairy
Association, 1980- New York Beef Industry
Council (projects), 2002; Dairy Management,
Inc.(projects), 2005
AL PAUL LEFTON COMPANY INC.
Philadelphia, PA
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 40
Media Usage
Advertising 100%
Public relations 0%
Sales promotion 0%
Direct marketing 0%
Web-based/
Electronic mktg 0%
Other 0%
Agribusiness Clients: Cerexagri, 2002
LESSING-FLYNN
Des Moines, IA
Agency Producer-
Total Agribusiness Funded
Agency Income $1,450 N/A N/A
No. of employees 13 12
Media Usage
Advertising 35%
Public relations 10%
Sales promotion 20%
Direct marketing 15%
Web-based/
Electronic mktg 8%
Other 12%
Agribusiness Clients: NC+Hybrids (projects),
2006, Ag Belt, 2006; Worksaver Inc. (projects),
2006; Vermeer Corporation, 2006; Kinze Manufacturing
Inc, 2006, Iowa Rural Electric Cooperatives
(projects), 2006; Channel Group, 2006;
Crow's Hybrid Corn Co, 2006; Midwest Seed
Genetics, 2006; AgLeader Technology, 2004;
Hagie Manufacturing Co, 2006; Potlatch Corporation,
2006; Shaver Manufacturing, Inc. 2006
MARTIN/WILLIAMS ADVERTISING
Minneapolis, MN
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A 0
No. of employees N/A N/A
Media Usage
Advertising 60%
Public relations 0%
Sales promotion 0%
Direct marketing 25%
Web-based/
Electronic mktg 15%
Other 0%
Agribusiness Clients: Syngenta Crop Protection,
1985; Pfizer Animal Health, 2006
MCCORMICK COMPANY
Amarillo,TX; Des Moines, IA;
Kansas City, MO; Embro ,ON
Agency Producer-
Total Agribusiness Funded
Agency Income $14,507 $12,910 $395
No. of employees 95 85
Media Usage
Advertising 55% 60%
Public relations 20% 25%
Sales promotion 6% 0%
Direct marketing 17% 15%
Web-based/
Electronic mktg 2% 0%
Other 0% 0%
Agribusiness Clients: Agri Laboratories LTD
(projects), 2001; Allflex USA Inc., 1990; Cactus
Feeders (projects), 1987; DTN, 2006; DuPont
Crop Protection 2002; Elanco Animal Health
(Cattle Business Unit), 1999; Growth Enhancement
Technology Information Team,2003; Iowa
ProAg (projects), 2002; Ivy Animal Health, 1996;
Ivy Natural Solutions, 2006; Kemin, 2000; LignoTech,
USA (projects), 1995; MicroBeef Technologies
Inc. (projects), 1992; Murphy-Brown,
LLC,1997; Novus International, Inc (projects),
2005; Pioneer Hi-Bred International Inc., 1969;
Unverferth Manufacturing (projects), 2002;
Vetlife (Div. of Ivy Animal Health, Inc.),1996
Producer-Funded Clients: Coalition to Support
Iowa's Farmers (projects), 2003; Iowa Cattleman
Association (projects), 2000; Iowa Pork Producers
Assn. (projects), 2002; Iowa Quality Beef
Supply Co-Op (projects), 2000; Kansas Livestock
Association (projects), 2003; National Cattlemen's
Beef Association (projects), 2004;
National Pork Producers Council (projects),
2003; Texas Cattle Feeders Association, 1978
MCDANIELS MARKETING
COMMUNICATIONS
Pekin, IL
Agency Producer-
Total Agribusiness Funded
Agency Income $1,200 N/A $255
No. of employees 17 12
Media Usage
Advertising 20% 20%
Public relations 5% 5%
Sales promotion 60% 60%
Direct marketing 10% 10%
Web-based/
Electronic mktg 5% 5%
Other 0% 0%
Agribusiness Clients: CNH America LLC, (projects),
1966; FBi Buildings (projects), 2003;
Rawson Controls, 2004; Heritage Seeds, 2006
Producer-Funded Clients: Illinois Soybean Association
(projects), 1992
THE MEYOCKS GROUP, INC.
West Des Moines, IA
Agency Producer-
Total Agribusiness Funded
Agency Income N/A $1,155 0
No. of employees 30
Media Usage 30%
Advertising 25%
Public relations 10%
Sales promotion 20%
Direct marketing
Web-based/ 15%
Electronic mktg
Other 0%
Agribusiness Clients: Farm Credit Services of
America, 1999; GrowDirect, 2003; Firestone
Agricultural TireDivision, 2004; Valent BioSciences
Corporation, 2006
MORGAN & MYERS
Waukessha, WI; Minneapolis, MN;
Waterloo, IA
Agency Producer-
Total Agribusiness Funded
Agency Income $3,959 $2,882 0
No. of employees 34 27
Media Usage
Advertising 20%
Public relations 60%
Sales promotion 0%
Direct marketing 10%
Web-based/
Electronic mktg 10%
Other 0%
Agribusiness Clients: Altria, 1996; Bou-Matic,
2006; Cargill, 2000; Case IH, 1997; CNH, 2005;
Foremost Farms USA, 2005; Global Animal Management,
2005; McDonald's Health Initative,
2005; Novartis Animal Health USA, Inc., 2003;
Oil-Dri Corp., 2003; RaboAgriFinance, 2005
Producer-Funded Clients: American Farm Bureau
Federation (projects), 2005; NCSRP/Plant Health
Initative, 2004; The Soyfoods Council (projects),
2004; Iowa Corn Growers Association (projects),
2006; Iowa Corn Promotion Board (projects),
2006; Iowa Soybean Association & Promotion
Board (projects), 1994
NICHOLSON KOVAC INC.
Kansas City, MO; Minneapolis, MN
Agency Producer-
Total Agribusiness Funded
Agency Income $14,217 $3,525 0
No. of employees 131
Media Usage
Advertising 52%
Public relations 9%
Sales promotion 12%
Direct marketing 13%
Web-based/
Electronic mktg 12%
Other 2%
Agribusiness Clients: FMC Corp. Agricultural
Products Group, 2002; FMC Corp.--Specialty
Chemicals Division, 2005; Synbiotics, 2005;
Vet-Centric, 2007
OPEN ROADS
Milwaukee, WI
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 3 3
Media Usage
Advertising 20% 0%
Public relations 35% 0%
Sales promotion 30% 100%
Direct marketing 5% 0%
Web-based/
Electronic mktg 10% 0%
Other
Agribusiness Clients: Prince Agri Products,
2006; Engineered Storage Products Company,
2005; Lallemand Animal Nutrition, 2005; Estrotect,
Inc, 2006; Genesis Instruments, 2002;
Westby Cooperative Creamery, 2004, John Deere
Ottumwa Works (projects), 2006
Ethanol Technology, 2007
Producer Funded: National Milk Producer
Federation (projects), 2006
OSBORN & BARR
COMMUNICATIONS INC.
St. Louis, MO; Kansas City, MO;
Des Moines, IA; Washington, DC;
Winnipeg, MB; Guelph, ON
Agency Producer-
Total Agribusiness Funded
Agency Income 18,593 11,669 3,909
No. of employees 147 110
Media Usage
Advertising 66% 16%
Public relations 27% 84%
Sales promotion 0% 0%
Direct marketing 0% 0%
Web-based/
Electronic mktg 1% 0%
Other 6% 0%
Agribusiness Clients: Deere & Company, 1989;
Deere Canada, 2004; Intervet, 2002; 1ntervet
Canada, 2004; John Deere Parts & Service, 1992;
John Deere Commercial & Consumer Equipment,
2004; Michelin North America (projects), 2003;
Monsanto Co., 1988, Monsanto Canada, 2002; Na-Churs
Alpine Research, 2003; Nu-Gro Corporation,
2003; Propane Education & Research Council (projects),
2002; Interstate Seed Company, 2003; Masterfeeds,
2003; Specialty Fertilizer Products, 2004;
Ohio Livestock Coalition (projects), 2005; Ontario
Ministry of Agriculture, 2006; FCS Financial, 2006;
Iron Solutions, 2006; Solae, 2006; United Country,
2006; USDA National Agriculture Statistics (projects),
2006, USDA Rural Development, 2006
Producer-Funded Clients: American Lamb Board,
2004; Iowa Farm Bureau Federation, 2004; National
Cattlemen's Beef Association, 2002; National Pork
Board, 2003; U.S. Potato Board, 2004; Ohio Soybean
Association, 2004; Ohio Soybean Council
(projects), 1999; Texas Beef Council, 2004; United
Soybean Board, 1995; Wisconsin Soybean Marketing
Board, 2003
PAULSEN MARKETING
COMMUNICATIONS
Sioux Falls, SD
Agency Producer-
Total Agribusiness Funded
Agency Income $2,600 $1,690 $200
No. of employees 27 18
Media Usage
Advertising 50% 40%
Public relations 25% 35%
Sales promotion 10% 0%
Direct marketing 5% 0%
Web-based/
Electronic mktg 10% 25%
Other 0% 0%
Agribusiness Clients: Ecolab Inc. (projects),
1992; Cooperative Credit, 1999; Grain States Soya
(Soybest Soybean Meal), 1999; Hubbard Feeds
Inc., 1992; Krone Hay & Forage Technology, 2003;
Kubota Tractor Corp., 2000; Kubota Credit Corporation,
2004 Nortec Seeds, 2004; Ridley Block Operations
(Crystalyx Supplements), 1996; Ridley
Equine Products, 2006; Raven Flow Controls (projects),
2006; Worthington Ag Parts, 1986; Lone
Mountain Cattle Company, 2006; J.C. Ramsdell
Secondary Containment, 2006; AgStar Financial
Services (projects), 2006; East Dakota Water
Development, 2006
Producer-Funded Clients: Minnesota Soybean
Council (projects), 2001; South Dakota Soybean
Research and Promotion Council (projects), 1992;
South Dakota Corn Utilization Council (projects),
2005; Ag United for South Dakota, 2004
RED LIZARD CREATIVE
San Diego, CA
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A
No. of employees 11 2
Media Usage
Advertising 60%
Public relations 15%
Sales promotion 0%
Direct marketing 15%
Web-based/
Electronic mktg 10%
Other 0%
Agribusiness Clients: Agrigator Inc., 2001;
AutoFarm, 2002; Chemtura Corporation, 1988;
Suttera, 2006
RHEA & KAISER MARKETING
COMMUNICATIONS
Naperville, IL
Agency Producer-
Total Agribusiness Funded
Agency Income $15,828 $11,498 0
No. of employees 104 73
Media Usage
Advertising 67%
Public relations 19%
Sales promotion 0%
Direct marketing 12%
Web-based/
Electronic mktg 2%
Other 0%
Agribusiness Clients: AGCO Parts Division,
2002; Bayer CropScience,1985; Caterpillar Inc.,
2001; GROWMARK Inc., 1981; Pfizer Animal
Health (companion animal); 2003; Accelerated
Genetics, 2006
RON SCHERER & COMPANY
Columbia, IL
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 4
Media Usage
Advertising 40% 0%
Public relations 40% 80%
Sales promotion 0% 0%
Direct marketing 7% 0%
Web-based/
Electronic mktg 8% 0%
Other 5% 20%
Agribusiness Clients: Illinois Soil Testing Association,
1998; The Maschhoffs, Inc., 2003; Pro
Brands LLC, 2003; Prairie Farms Dairy (projects),
2005; Trouw Nutrition USA, 1994; U.S.
Livestock Genetics Export, 2002; Romer Labs,
2005; Vetagte USA, 2005
Producer-Funded Clients: American Soybean
Association (projects), 2004; National Corn
Growers Association (projects), 2002; Midwest
Area River Coalition 2000 (projects), 2003
SWANSON RUSSELL ASSOCIATES
Lincoln, NE; Omaha, NE
Agency Producer-
Total Agribusiness Funded
Agency Income $12,124 $1,842 N/A
No. of employees 120 20
Media Usage
Advertising 30%
Public relations 25%
Sales promotion 7%
Direct marketing 15%
Web-based/
Electronic mktg 15%
Other 8%
Agribusiness Clients: AGP (projects), 1994;
Becker Underwood, 2000; CLAAS Omaha (Lexion
Combines), 2001, NC+ Hybrids, 1988; Nebraska
State Fair, 1994; Schering-Plough Animal Health,
1994; Krause Corporation, 2005; Pierce Corporation,
2005; National Livestock Producers Association
(projects), 2005; Land 0' Lakes Purina Feed
LLC, (swine feed Div.), 2006
TWO RIVERS MARKETING
Des Moines, IA
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A 0
No. of employees 64 14
Media Usage
Advertising N/A
Public relations N/A
Sales promotion N/A
Direct marketing N/A
Web-based/
Electronic mktg N/A
Other N/A
Agribusiness Clients: Bobcat Company, 2001;
John Deere Power Systems, 2000; McCormick
USA, 2003; Vermeer Ag (projects), 2005; John
Deere Credit, 2003; Becker Underwood (projects),
2006
WOODRUFF SWEITZER
Columbia, M0; Calgary, AB
Agency Producer-
Total Agribusiness Funded
Agency Income N/A N/A N/A
No. of employees 35 N/A
Media Usage 40% 40%
Advertising 25% 50%
Public relations 5% 0%
Sales promotion 20% 10%
Direct marketing
Web-based/ 5% 0%
Electronic mktg 5% 0%
Other
Agribusiness Clients: Arysta Life Science North
America, 2000; Bayer Animal Health Canada
(projects), 2006; Kubota Tractor Corporation
(projects), 1999; Meridian Manufacturing Group
--US/Canada, 2006; Norbrook Labratories (projects),
2005
Producer-Funded Clients: National Pork Board
(projects), 2005; Canadian Hereford Association,
2005; Alberta Beef Quality Starts Here, 2004;
Dow AgriScience-Canada (projects), 2005
ZIMMCOMM NEW MEDIA LLC
Holts Summit, MO
Agency Producer-
Total Agribusiness Funded
Agency Income $215 $198
No. of employees 2 2
Media Usage
Advertising 0% 0%
Public relations 50% 50%
Sales promotion 0% 0%
Direct marketing 0% 0%
Web-based/
Electronic mktg 50% 50%
Other 0% 0%
Agribusiness Clients: New Holland (projects),
2004; Southeast AgNet (projects) 2004; Osborn
& Barr/Monsanto (projects), 2004; McCormick/
Pioneer (projects), 2005; Truffle Media/Elanco
(projects), 2006
Producer-Funded Clients: Missouri Beef Industry
Council, 2004; Ethanol Promotion & Information
Council, 2005; Cattlemen's Beef Board (projects),
2006; National Biodeisel Board (projects),
2006
2006 LARGEST AGENCIES
TOTAL INCOME FROM AG ACCOUNTS
(Includes producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $14,492
Rhea & Kaiser Marketing Communications $13,710
Osborn & Barr Communications $13,412
McCormick Company $11,939
AdFarm $9,621
$63,174
INCOME FROM AG ADVERTISING
(thousand dollars)
Rhea & Kaiser Marketing Communications $10,145
Osborn & Barr Communications $9,315
McCormick Company $6,623
Bader Rutter & Associates $5,797
AdFarm $5,292
$37,172
INCOME FROM AG PUBLIC RELATIONS
(thousand dollars)
Gibbs & Soell Inc. $9,025
Bader Rutter & Associates $4,927
Osborn & Barr Communications $3,560
Rhea & Kaiser Marketing Communications $2,520
Morgan & Myers $1,748
$21,780
INCOME FROM AG SALES PROMOTION
(thousand dollars)
McCormick Company $1,156
AdFarm $1,155
Charleston/Orwing $532
Nicholson Kovac $453
Latorra, Paul & McCann $399
$3,695
INCOME FROM AG DIRECT MARKETING
(thousand dollars)
Bader Rutter & Associates $2,174
McCormick Company $2,119
Rhea & Kaiser Marketing Communications $2,082
AdFarm $1,443
Brighton Agency $1,000
$8,818
INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING
(thousand dollars)
Bader Rutter & Associates $1,304
Brighton Agency $1,250
Charleston|Orwig $948
Morgan & Myers $285
Rhea & Kaiser Marketing Communications $274
$4,061
2007 LARGEST AGENCIES
TOTAL INCOME FROM AG ACCOUNTS
(Includes income from both agribusiness and
producer-funded accounts)
(thousand dollars)
Bader Rutter & Associates $15,674
Osborn & Barr Communications $15,578
McCormick Company $13,305
Rhea & Kaiser Marketing Communications $11,498
AdFarm $9,944
$65,999
INCOME FROM AG ADVERTISING
(thousand dollars)
Osborn & Barr Communications .$ $8,326
Rhea & Kaiser Marketing Communications $7,704
McCormick Company $7,337
Bader Rutter & Associates $5,956
AdFarm $4,574
$33,897
INCOME FROM AG PUBLIC RELATIONS
(thousand dollars)
Gibbs & Soell Inc. $8,933
Osborn & Barr Communications $6,433
Bader Rutter & Associates $5,172
McCormick Company $2,681
Rhea & Kaiser Marketing Communications $2,185
$25,404
INCOME FROM AG SALES PROMOTION
(thousand dollars)
AdFarm $994
McCormick Company $775
Broadhead + Company $500
Latorra, Paul & McCann $456
Nicholson Kovac, Inc. $423
$3,148
INCOME FROM AG DIRECT MARKETING
(thousand dollars)
Bader Rutter & Associates $2,351
AdFarm $2,287
McCormick Company $2,254
Rhea & Kaiser Marketing Communications $1,380
Latorra, Paul & McCann $600
$8,872
INCOME FROM AG WEB-BASED/
ELECTRONIC MARKETING
(thousand dollars)
Bader Rutter & Associates $1,881
Charleston/Orwig $854
Brighton Agency $431
Nicholson Kovac, Inc. $423
Swanson Russell $276
$3,865
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