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Annual Consumer Goods Technology Magazine Reader's Choice Survey Ranks Clarkston Consulting #1 for Customer Experience.


RALEIGH-DURHAM, N.C. -- Clarkston Consulting, a leading management and technology consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, today announced that the company has been ranked #1 in Customer Experience within the top ten global consumer products consulting firms Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 by Consumer Goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 Technology magazine's Fifth Annual Reader's Choice survey.

Executed by an autonomous third-party firm on behalf of CGT CGT Capital Gains Tax
CGT Confédération Générale du Travail (French Labor Union)
CGT Confederación General del Trabajo (Spanish: Federation of Trade Unions) 
 Magazine, the survey analyzes and reports on feedback from over 150 influential consumer goods executives representing the best of global product brands. Readers ranked 2004 top-performing consumer goods focused consulting companies based on customer service, performance, ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , service offerings and industry knowledge.

"Clarkston Consulting's standing throughout the CGT Best in Class Reader's Choice Issue is a testament to their commitment within the consumer goods market. As this voting is based exclusively upon consumer goods executives experiences with and perceptions of all service and solutions providers, their recognition as the #1 provider of Customer Experience amongst consulting organizations was extremely impressive." said Steve Rosenstock, Publisher, Consumer Goods Technology.

Clarkston continues to be recognized as a premier provider of industry specific solutions with a five-year average client satisfaction rating of 94% as measured by another independent source, The Conference Board. Clarkston prides itself on being one of the few consulting companies that is completely focused on two core industries, consumer products and life sciences. As the market shifts in both industries from bottom-line cost cutting to top-line growth, they are helping clients focus on every aspect of business from innovation and new product development, marketing and sales effectiveness Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective.  all they way to manufacturing and supply chain execution.

At the very core of their vision is the final consumer - all functions in a consumer goods company must be organized around consumers, a very innovative view of the industry. Steve Rosenstock added "without a doubt, Clarkston's extremely high scores over the years in this survey is a testament to their vision for the industry. Clarkston has a very strong and well articulated vision of what will define success in the consumer goods industry for the next ten years, and they are helping their clients execute to meet these ever changing requirements"

Thomas Bornemann, Managing Partner, Consumer Products, at Clarkston, added, "we are extremely proud of the highest ranking in the customer experience category, validating Clarkston's key competitive advantage - impeccable im·pec·ca·ble  
adj.
1. Having no flaws; perfect. See Synonyms at perfect.

2. Incapable of sin or wrongdoing.



[Latin impecc
 customer service for our global clients. By providing differentiated and truly innovative service - we know we are executing on our strategy relentlessly."

Clarkston also ranked as the #1 provider of RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  services in the small-to-medium business category in CGT Magazine's survey reflecting our commitment to deliver brilliant client service to all companies in the global consumer goods marketplace.

Clarkston provides a comprehensive suite of services that addresses the core issues facing the consumer goods industry. Executives are implementing new business models and integrating diverse brands in warp speed warp speed
n. Informal
An extremely rapid speed or state of activity: "A young pronghorn antelope teased a yearling wolf, shifting into warp speed and leaving the wolf in the dust when it tried to pursue" 
. Clarkston helps clients who are ready to embrace the market changes and position themselves to outperform Outperform

An analyst recommendation meaning a stock is expected to do slightly better than the market return.

Notes:
Exact definitions vary by brokerage, but in general this rating is better than neutral and worse than buy or strong buy.
 their competition by driving new levels of performance from product development to the retail floor.

"The Clarkston team took the time to really understand our business needs," said Greg Richardson, CFO See Chief Financial Officer.  of Beiersdorf North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. "They embraced our vision, and worked closely with us to increase efficiencies across our organization and to help us build a solid foundation to handle planned growth. We now have the ability to better plan, which is essential to creating a world-class supply chain as we continually strive to improve our ability to service customers and consumers."

About Consumer Goods Technology

Consumer Goods Technology, an Edgell Communications publication, is the leading industry magazine dedicated to helping consumer goods firms improve business performance through information technology. Located in Randolph, New Jersey
for the former Randolph Township in Burlington County, see Washington Township, Burlington County, New Jersey


Randolph is a Township in Morris County, New Jersey, United States.
, Edgell Communications publishes four additional technology magazines and four merchandising magazines, and produces several national technology conferences. For more information about Consumer Goods Technology magazine or the Consumer Goods Information Technology Conference, visit our Web site at www.consumergoods.com or call 973-252-0100 x 331.

About Clarkston Consulting: Clarkston Consulting is a leading management and technology consulting firm that provides strategic business solutions for clients within the life sciences and consumer products industries worldwide. These market leaders turn to Clarkston to help them bridge the gap between strategy and execution to sustain a competitive advantage. Clarkston is a sought-after business partner because of its recognized industry thought-leadership and superior client relationships, as measured by The Conference Board's survey on client satisfaction. For more information, visit www.clarkstonconsulting.com
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 24, 2005
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