Annual ``Masters of Marcom'' Seminar to Help Business Marketers Strengthen Skills and Prepare for Certification.Business Editors IRVINE, Calif.--(BUSINESS WIRE)--Feb. 11, 2004 Panel of Experts Will Present Comprehensive, Day-long Training to Enhance Professional Growth On Feb. 27 the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, Chapter of the Business Marketing Association (BMA BMA British Medical Association. ) will present its annual "Masters of Marcom" day-long seminar open to all area business marketers who want to strengthen their marketing techniques, strategies, and knowledge. A panel of marketing experts will present information tailored especially for business-to-business (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) marketers. This seminar provides both a valuable update on best practices for veterans in the industry as well as excellent information for people relatively new to the field of marketing and marcom. The event is priced substantially lower than comparable seminars, plus it includes both a continental breakfast and a buffet lunch buffet lunch n → buffet m (almuerzo) buffet lunch n → lunch m buffet lunch n → Buffet nt . Topics and presenters include Media Selection and Evaluation by Kathy Reed, account manager, Market 1 International; Trade Show Marketing by Janelle Rice, president, Rice Communications; Inquiry Management by Jim Obermayer, vice president/sales & marketing, Ad Track; Creative Fundamentals by Greg Evans
Greg Evans (born 1947) is an American cartoonist and the creator of the syndicated comic strip Luann. , president/creative director, Welcomm, Inc.; Marcom Planning and Budgeting by Randy Brown
Randy Brown (born May 22, 1968, in Chicago, Illinois) is an American former professional basketball player. A 6'2" (1. , president, RB Marketing Communications; E-Marketing by Sinan Kanatsiz, president, K-Comm; Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most by Holly Barnett, president, HB Communications; and Advertising Practices -- Measurement and Accountability by Bart Young, executive vice president, The Phelps Group. The seminar is broken into segments focusing on practical, "how-to" examples for immediate implementation into real-life marketing programs. These presentations are also designed to prepare BMA members for the organization's Certified Business Communicator, or CBC (1) (Cell Broadcast Center) See cell broadcast. (2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block. , exam. Attendees will receive a comprehensive notebook of speaker presentations, equipping them to tackle their business challenges in 2004 and beyond. "Masters of Marcom" will be held on Thursday, Feb. 27, 2004, from 7:30 a.m. to 4:00 p.m. at the Holiday Inn Costa Mesa, 3131 S. Bristol Street. The event begins with registration, networking and continental breakfast from 7:30 a.m. to 8:00 a.m. The seminar, lunch included, will be from 8:00 a.m. to 4:00 p.m. The cost is $195 for BMA members and $250 for non-members and $150 for students. An early-bird $15 discount is available through Feb. 20. Parking is free. Registration is through the Socal BMA website (www.socalbma.org), by emailing Dan Rime rime: see rhyme. at drime@cdce.com or by calling Dan at 714-282-8881. About the BMA The Business Marketing Association is the nation's only trade association for business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second week of each month. |
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