Announcing the Sheraton Cincinnati North Hotel; It's Got It All - Location, Service and Elegance.

WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) announces the opening of the Sheraton Cincinnati North Hotel. The hotel, formerly a Radisson, just completed a $20 million renovation to its 257 guest rooms and public space to make it the only full-service hotel within walking distance of Sharonville Convention Center. The hotel is owned by River Cities Hotel Partners which is comprised of Eclectic Holdings LLC, Midd Cities Partners, LLC, and Neyer Holdings and is licensed as a Sheraton under a long term contract.

"We are proud to have the Sheraton Cincinnati North as part of our family of upscale hotels," said Joe Gelchion, senior vice president, Sheraton Hotels and Resorts Worldwide. "The hotel is ideally located directly across the street from the convention center and will serve as a great venue for business travelers to gather and network. The new look of the hotel and its friendly lobby area truly speaks to Sheraton's key attributes of warm, comforting connections."

"This new Sheraton Cincinnati North is being hailed as the catalyst that will help bring more conventions and meetings to the Sharonville Convention Center," said Tom Neyer of Neyer Holdings. "The area is rebounding with downtown revitalization and Northern Kentucky and Greater Cincinnati suburban growth. With the convention center's 28,000 sq. ft. of function space and the 17,000 square feet of flexible meeting space at the hotel, we offer the perfect meeting destination."

Renovations include an elegant new main entrance and lobby, a lobby bar and a full-service restaurant, Blue Point Grill that will feature a joiners' table designed to promote mingling and dining with other local, national and international executives staying at the hotel or just stopping in for a meal. Event space consists of 17,000 square feet of meeting space offering 16 separate rooms including The Grand Ballroom which makes a dramatic, elegant statement, and can be divided into nine sections.

The Sheraton Cincinnati North will offer the new, beautifully designed Riverside interior package for guestrooms boasting gracious shapes and fabrics, warm, rich creamy tones and textures, subdued Damask patterns mixed with faded florals along with highly polished honey-colored woods. Each guest room will feature the Sheraton Sweet Sleeper(SM) Bed, known for its comfort with its plush top mattress, down pillows, crisp sheets and plump duvets. Sheraton Club Floor levels offer a private, comfortable setting with upgraded amenities and personalized concierge services for the busy executive. A top floor Presidential Suite is elegantly appointed with a separate spacious bedroom and living room for relaxing, entertaining or doing business.

Additional guest services include both an indoor and outdoor pool, well-equipped fitness center and a fully equipped business center conveniently located close to the lobby and along the meeting space hallway.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood(R) Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced Aloft(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

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