Announcing the Launch of Weight Watchers Online for Men and Weight Watchers eTools for Men.Battling the Bulge Bulge A slang term used to describe a rapid advance in prices within the commodities market. Notes: A bulge is similar to a rally on equity exchanges. See also: At The Market, Bear, Break, Bull, Buoyant, Congestion, Rally Bulge Not Just a Female Issue -- Men Do it Differently NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Current research shows that about 70% of men are overweight Overweight Refers to an investment position that is larger than the generally accepted benchmark. Notes: For example, if a company normally holds a portfolio whose weighting of cash is 10%, and then increases cash holdings to 15%, the portfolio would have an overweight , and about 30% of men are obese o·bese adj. Extremely fat; very overweight. obese characterized by obesity. obese adjective Characterized by obesity, see there; excessively fat 1. Yet, a dramatically low number of men - only about 28 percent2 - are engaged in weight loss. One of the problems behind this disparity dis·par·i·ty n. pl. dis·par·i·ties 1. The condition or fact of being unequal, as in age, rank, or degree; difference: "narrow the economic disparities among regions and industries" is that very little male-oriented obesity research exists in the medical community. Fortunately, Weight Watchers has more than 40 years of experience helping both men and women lose weight, and has now applied that knowledge in updating its Internet offerings for men. Weight Watchers announces this week that Weight Watchers Online, which provides the interactive resources Interactive Resources is a Richmond, California, United States-based architectural firm headed by president and city councilmember Tom Butt. The company has performed large projects and studies mainly for the government, both local and statewide. to follow the plan step-by-step online, and Weight Watchers eTools, the Internet weight-loss companion to meetings, are now customized for men. Both products are designed to help men overcome the daily challenges of losing weight that are unique to them. While the fundamental principles of weight loss are the same for both men and women -- eat less, move more -- men gain weight, lose weight and approach weight loss differently than women. "Men and women are biologically and emotionally different, and multiple variables factor into how each loses weight," says Karen Miller-Kovach, Chief Scientific Officer for Weight Watchers International, and author of "She Loses, He Loses: The Truth About Men, Women, and Weight Loss," an illuminating il·lu·mi·nate v. il·lu·mi·nat·ed, il·lu·mi·nat·ing, il·lu·mi·nates v.tr. 1. To provide or brighten with light. 2. To decorate or hang with lights. 3. look at how both genders approach weight loss, set to hit shelves this April. "Although there are differences, two primary motivators of weight loss are shared between men and women alike: appearance and health." Weight Watchers Customizes Internet Offerings for Men "Men are familiar with the Weight Watchers brand and know that the plan works," said Alexandra Aleskovsky, General Manager of WeightWatchers.com. "Men have been losing weight with Weight Watchers for over 40 years, and hundreds of thousands are on plan right now. Weight Watchers can help so many more men get in shape by offering our Internet products in ways that are more directly relevant to them, which is why we customized our offerings for men." Weight Watchers Online for Men is an interactive, engaging and robust Internet product where men can follow the Weight Watchers plan and get food and fitness ideas and other content and resources specifically for guys. It provides a comprehensive approach to weight management based on the latest scientific thinking. For men who attend meetings, Weight Watchers eTools for Men enhances their weekly meeting experience with a customized Internet environment that helps make it even easier to follow the plan and see progress. Each product offers a suite of weight-management tools that is served up in an Internet environment customized for men, where imagery is distinctly masculine, navigation is tailored to suit men's preferences, and topics of special interest to men are covered, such as the healthiest fast food choices, the best barbecue tools and how to get that athlete's body. Key features of both products include: * Online tools to track daily food intake and exercise * Information on over 29,000 food options * Meal ideas for foods that men actually want to eat - beer, pizza and red meat cheat sheets so guys can see how to eat the foods they love while staying on plan * Made-for-men workouts that target key muscle groups, exercise advice for all fitness levels, and more than 60 exercise demo videos * Tips from real guys who have been successful Guys' Unique Approach to Weight Loss Because men gain weight, lose weight and diet differently than women, Weight Watchers addresses the differences men have with women in body image, physiology physiology (fĭzēŏl`əjē), study of the normal functioning of animals and plants during life and of the activities by which life is maintained and transmitted. It is based fundamentally on the activities of protoplasm. and mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. . Weight Watchers speaks directly to men and will help them with the resources and knowledge they need to achieve their weight-loss goals. Among the most illuminating truths from Weight Watchers research findings are the differences in the attitudes and behaviors men and women have about weight loss. [TABLE OMITTED] Now Weight Watchers just got even better for men with online offerings just for guys designed to help men overcome the daily challenges of losing weight that are unique to them. Details are available at http://www.WeightWatchers.com/BetterforMen. About Weight Watchers International, Inc. Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification behavior modification n. 1. The use of basic learning techniques, such as conditioning, biofeedback, reinforcement, or aversion therapy, to teach simple skills or alter undesirable behavior. 2. See behavior therapy. and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : To subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; Weight Watchers Online for Men, readers can visit http://www.WeightWatchers.com/BetterforMen, and to find the nearest Weight Watchers meeting location, readers can visit http://www.WeightWatchers.com or call 1-800-651-6000. Courtesy trials of Weight Watchers Online for Men and Weight Watchers eTools for Men are available to members of the press upon request. Please contact Weight Watchers via email at media@weightwatchers.com or via phone at 212-589-2739. __________________________________________ 1 Ogden, CL, et. al., Prevalence of overweight and obesity in the United States Obesity has been cited as a major and increasing health issue in the United States in recent decades. While many industrialized countries have experienced similar increases, American obesity rates lead the world with 64% of adults being overweight and almost a quarter being obese. , 1999-2004, JAMA JAMA abbr. Journal of the American Medical Association . 2006 Apr 5 ; 295 (13) : 1549-55 2 Methods for voluntary weight loss and control. NIH "Not invented here." See digispeak. NIH - The United States National Institutes of Health. Technol Assess Conf Statement. 1992, March 30-Apr 1. Bethesda, MD: National Institutes of Health, Office of Medical Applications of Research. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion