Announcing the Internet's First Performance Based Television Media Tracking System.Business/Technology Editors PHILADELPHIA--(BUSINESS WIRE)--March 7, 2000 The board of directors of Rewards2k.com Inc (R2K), and Electronic Retail Network Inc (ERN), a subsidiary of TelAmerica Media Inc, unanimously approved an immediate merger of the two companies. The new company, TelAmerica Holdings Inc, consolidates ERN, the 50 million household wireless cable network, and Rewards2k.com, a rewards portal and network of over 200 E-commerce affiliates. The result of this merger is the Internet's first tracking mechanism of performance based off-line media. The ERN syndicates unsold local cable network advertising in 250 markets for 20 Multiple System Operator (MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) affiliates, including: ComCast, Cox, Time Warner, At&T, Media One and Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. . This "unwired Unwired is an Australian public company dedicated to building a nationwide, fixed wireless telecommunications network offering carrier grade Internet services. They currently provide coverage in Sydney and Melbourne. " network inserts :15, :30 and:60 second direct response commercials for national advertisers that include: American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. , Hanover Direct and Lands' End
System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. data base. The new R2K/ERN combination will enable participating merchants to significantly (1) increase the number of visitors to their site. (2) Increase their customer sell through rate. (3) Reach television viewers with significant television media exposure at a fraction of the cost that other Internet marketers are currently experiencing. About Rewards2k.com Rewards2k.com was launched in January 2000 in order to replicate a "1-800" performance tracking mechanism for Internet advertisers. In addition, Rewards2k.com gives a boost to the online consumer, reward points when they shop. With customized reporting, advertisers will understand the media's effectiveness towards their respective brands. While consumers will benefit from a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. shopping site that allows users to feel comfortable, in control and secure, the R2K "promovision" at the center of the home page, acts as a point of purchase display, that enables merchants to run customizable promotions reinforcing their brand. Rewards2k.com enables members to set preferences by selecting the product categories and specific merchants for their personalized "MyR2K" shopping page, alleviating consumer confusion that arises from the vast number of eRetail sites on the internet. With over 250 affiliates to choose from, Rewards2k.com is the frontier leader in e-Commerce "Hub" Sites that intermediates between internet retailers and consumers. In addition, Rewards2k.com provides members with shopping and enhancing features such as: E-Greetings, Calendar and Reminder features. Members enjoy multiple opportunities to earn R2K points including joining, purchasing and referring. Points are redeemable for a vast array of rewards in the on-line redemption catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. . About TelAmerica TelAmerica Media Inc. was founded in 1994 as a direct market consumer products company, using the power of direct-response television advertising to market products for a variety of clients, as well as products from its own subsidiary companies. Since its inception, TelAmerica has created a host of exciting brands, both on its own Electronic Retail Network and QVC QVC Quality Value Convenience QVC Question Valid Command . From product development and positioning, to creative and final production, TelAmerica coordinates and oversees the product development process from start to finish. |
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