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Announcing the Birth of ADAM The New Magazine for 21st Century Men.


Entertainment Editors

BALTIMORE--(ENTERTAINMENT WIRE)--Jan. 8, 2002

Monarch Services, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:MAHI MAHI Mazankowski Alberta Heart Institute ) announced today it will launch ADAM Adam, the first man, in the Bible
Adam (ăd`əm), [Heb.,=man], in the Bible, the first man. In the Book of Genesis, God creates humankind in his image as a species of male and female, giving them dominion over other life.
, a new lifestyle magazine for men ages 24 to 34.

The premiere issue features a cover and logo design by WBMG's Walter Bernard and Milton Glaser Milton Glaser (born June 26, 1929) is a graphic designer, best known for the I Love New York logo, his "Bob Dylan" poster, and the "DC bullet" logo used by DC Comics from 1977 to 2005. He also founded New York Magazine with Clay Felker in 1968. . "I'm delighted and flattered that these magazine legends were willing to contribute to ADAM and so beautifully and elegantly define our place among magazines and in the national debate," said Executive Publisher and Founding Editor, Thomas Dworetzky.

ADAM offers original, positive and successful men an intelligent, thoughtful magazine geared specifically to their interests and needs. ADAM is the smart alternative to today's men's magazines This is a list of magazines primarily marketed to men. The list has been split into subcategories according to the target audience of the magazines. This list includes both 'adult' magazines as well as more mainstream ones. . It delivers clear, complete and concise coverage of the most important news and trends--combined with in-depth service reporting of lasting value that covers all aspects of the modern man's busy lifestyle.

The premiere centers around ADAM's "ANNUAL 21," a review of 2001 featuring the 21 leading people, places and events in 21 time-defining categories. These range from the serious, such as "Most Wanted Most Wanted may refer to:
  • Lists used by law enforcement agencies to alert the public, such as the FBI Ten Most Wanted Fugitives and FBI Most Wanted Terrorists
  • America's Most Wanted, a U.S.
" and "News Events" to the lighter "Parties" and "Vacations."

The issue also includes an excerpt from the best-selling "Quarterlife Crisis," by Alexandra Robbins and Abby Wilner, that updates their breakthrough observations and provides the results of an exclusive on-line ADAM/QuarterlifeCrisis.com online poll that asked men in their 20s to respond to the recent tragic events and changes that have impacted all of us so profoundly.

The launch issue also includes a selection of regular columns on money, health, law, relationships, fashion, food and other helpful interest areas.

Monarch Services began working on ADAM shortly after the sale of its strategy and computer games divisions to Hasbro in 1998. "Forty years developing bleeding edge A pun on "leading edge." It implies that using the latest technology is often risky because it has not been tested with enough users and may not perform as expected. Introducing an advanced product or service is also risky because the user community may not be ready for it or really want  multi-media entertainment for guys has been a fine proving ground for competing in the men's magazine arena " said Monarch president Jackson Dott. Adam's debut date is January 15, 2002.

Distribution is being conducted by Warner Distribution Services who has secured the approval of nearly 8,000 newsstand and retail locations nationwide.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 8, 2002
Words:338
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