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Announcing myVRM: A New Player Enters $2.25 Billion Conferencing Industry; Award-Winning myVRM Offers Unsurpassed Ease-of-Use and Flexibility for Uniquely Scalable, Universally Interoperable Conference Management.


WESTBURY, N.Y. -- myVRM, the Versatile Resource Manager, makes its debut at InfoComm '06 in Orlando, June 7-9, where company executives will be on hand for one-on-one briefings, and for myVRM product demonstrations at booth #228. Brought to market earlier this year by industry veteran Larry Roher, myVRM delivers conference management in a few clicks on a vendor-agnostic platform. E[acute accent acute accent
n.
A mark (´) indicating:
a. that a vowel is close or tense, as é in French été.

b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek.

c.
]myVRM was born as a conference set-up interface for Expedite ex·pe·dite  
tr.v. ex·pe·dit·ed, ex·pe·dit·ing, ex·pe·dites
1. To speed up the progress of; accelerate.

2.
 Video Conferencing See videoconferencing.

(communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications.
 Services before becoming an independent entity. Even through its development, when it was sold exclusively through Expedite VCS (1) (Verilog Computer Simulator) See Verilog.

(2) (Version Control System) See version control.
, the myVRM software received high honors by a leading industry trade group.

E[acute accent]Points of Distinction

E[acute accent]With newly introduced features for calendar optimization, IM functionality, and Codian compatibility, myVRM stands alone in the industry with a portfolio of otherwise unavailable performance characteristics. These include:

E[acute accent]--Complete customizability to blend transparently with a user's brand

E[acute accent]--Comprehensive bundling of all conference components on a single, menu driven platform

E[acute accent]--Full compatibility with Codian bridges, and fully automated streaming and recording

E[acute accent]--Incorporation of IM for interactive communication during meetings and conferences

E[acute accent]--Accommodation for "rolling meetings" via IP inventory of differing IP units

E[acute accent]--Application service provide monitor for enabling invisibility of participants to each other

E[acute accent]--Expanded, bi-directional exchange server communication

E[acute accent]Underscoring myVRM's competitive superiority is its status as two-time recipient of top honors by LISTNet, sponsor of the annual LISA The first personal computer to include integrated software and use a graphical interface. Modeled after the Xerox Star and introduced in 1983 by Apple, it was ahead of its time, but never caught on due to its $10,000 price and slow speed.  Awards. myVRM received its second consecutive LISA Award on May 2. The Long Island Software Award recognizes excellence in software and technology solutions from the end-user standpoint. LISTNet is the association that promotes Long Island's status as one of the national centers of distinction for software and technology development. E[acute accent]"We developed myVRM after really studying the market, and learning that meeting planners for enterprises, large and small, and at corporate campuses across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  were not getting what they needed from their conferencing See teleconferencing.  systems," said Larry Roher, myVRM's founding CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , and chief visionary officer A chief visionary officer (CVO) is a function within a company normally established beside the other executive functions like CEO or COO. The title is sometimes used to define a higher ranking position than that held by the CEO, and sometimes used to formalize a high-level . "Our market research taught us that existing systems were failing the end user in delivering the greatest value from their significant investments in multi-point meeting elements and technologies."

E[acute accent]Meeting the Challenges of an Expanding Market

E[acute accent]Roher and his team built a tool that is now used by governments, university and hospital systems, and other enterprise-level organizations. Applications were specifically designed to eliminate the logistical lo·gis·tic   also lo·gis·ti·cal
adj.
1. Of or relating to symbolic logic.

2. Of or relating to logistics.



[Medieval Latin logisticus, of calculation
, billing and reporting pain-points of industries that include enterprise, healthcare, legal, public sector and education. With myVRM, these users can typically see conference set-up times decrease from an average of 120 minutes to four or fewer minutes. Costs can decrease from an average of $77.00 per conference to a little over $1.00 after adopting myVRM. E[acute accent]Attesting to myVRM's conference management superiority in addressing end-users' challenges, customer testimony is consistently positive. "Before myVRM, people would schedule meetings by e-mail or by telephone or set it up in an Outlook calendar," said one myVRM customer, Michael Caputo, director of information system and telemedicine ("long distance" medicine) Using a videoconferencing link to a large medical center in order that rural health care facilities can perform diagnosis and treatment. A specialist can monitor the patient remotely taking cues from the general practitioner or nurse who is actually examining  operations for the University of Vermont College of Medicine. "A lot of back and forth. myVRM eliminates a lot of that administrative overhead. It's not complicated. It directs a lot of moving parts Moving parts are the components of a device that undergo continuous or frequent motion, most commonly rotation. "Parts" only include the mechanical components which does not include fuel, or any other gas or liquid.  and makes sure everything and everyone's ready to go at the right time." E[acute accent]The myVRM launch comes at a time when the U.S. is seeing massive growth in conferencing technologies and solutions for an increasingly distributed and mobile workforce. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 independent research firms Frost & Sullivan and Wainhouse Research, market revenue for audio conferencing See audioconferencing.  in 2004 was $2.25 billion; that is projected to increase by 2010 to $3.13 billion. Total minutes were approximately 15 billion, and are expected to jump to 35 billion in the next four years. E[acute accent]myVRM is poised to satisfy the increasingly voracious voracious

said of appetite. See polyphagia.
 appetite for intuitive, flexible, fast and easy-to-use conference management that seamlessly scales to accommodate legacy and new technologies. The user experience is consistent whether the meeting comprises two or 2,000 participating sites. Following two-plus years in development, myVRM now delivers:

E[acute accent]--One tool that does it all - invites participants, schedules resources, manages details and produces reports for tracking and billing; it affords easy creation of user profiles, groups and templates, which means the next meeting is only a few clicks away.

E[acute accent]--Indifference to change - participants are moving targets, difficult to locate at any given time with shifting priorities that create repeated scheduling conflicts. myVRM handles last-minute changes like a champ by noting the change, addressing any conflicts and notifying all participants of the new conditions. The product makes it easy to send meeting invitations and receive replies. It is compatible with Microsoft Outlook For the e-mail and news client bundled with certain versions of Microsoft Windows, see .

Microsoft Outlook or Outlook (full name Microsoft Office Outlook
 and Lotus Notes Messaging and groupware software from IBM Lotus that was introduced in 1989 for OS/2 and later expanded to Windows, Mac, Unix, NetWare, AS/400 and S/390. Notes provides e-mail, document sharing, workflow, group discussions and calendaring and scheduling. , as well as with handheld devices. It accommodates the attachment of file types that include agendas, security badges and maps.

E[acute accent]--An open architecture to a simple resource for multi-component conferences - myVRM was created with an open architecture and an interface that integrate readily into a user's current environment. It is compatible with all major manufacturer model bridges and endpoints on the market to maximize legacy equipment while the user introduces new technologies. The modular myVRM grows with the customer's organization. myVRM removes the complexity of putting together audio, video, room or Web conferences, whether point or multi-point in nature. Users also can schedule additional resources such as AV equipment and catering.

E[acute accent]About myVRM

E[acute accent]myVRM, the Versatile Resource Manager, is an intelligent, multi-faceted tool that makes scheduling, managing and tracking meetings easier and more productive. Whether myVRM is employed to schedule multi-site video or audio conferences, manage and track usage of multiple devices, or simply to ensure that a conference room is never again double-booked, myVRM is the solution of choice for users in the enterprise, healthcare, legal, public and education sectors. Headquartered in Westbury, NY, myVRM is distinguished by its flexibility, ease-of-use, open architecture and single, simple platform.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 30, 2006
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