Announcing Sabena's New Corporate Design & Advertising Campaign.Business & Travel Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com MELVILLE, N.Y.--(BUSINESS WIRE)--Oct. 4, 2000 Sabena is sporting a new look these days with a renewed corporate identity that can be found on everything from visuals in ticket offices and lounges, to passenger items and onboard publications. Based on Sabena's new tail fin logo, the airline developed the concept of "supergraphic." This meant rather than completely redesigning the logo, a secondary element--a sort of elegant watermark--was added in order to reinvigorate it and make it more compelling. "We're making Sabena more attractive as part of the entire process of renewal," said Lee Shave, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition Marketing & Product. "Our passengers have already seen the renewed fleet, uniforms and aircraft livery Aircraft livery referrers to the livery used to paint aircraft. Types of livery Heritage or Retrojet Heritage Aircraft are painted in the livery an airline used in the past. , and they're appreciating it," he said. "Feedback from passengers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. has been quite positive," said Reto Wilhelm, Vice President Swissair/Sabena North and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . "Sabena is an airline dedicated to superb customer service and we need to communicate that in all we do," he said. Items such as ticket wallets, baggage tags, coffee mugs, boarding cards, traymats and even the cream and butter used onboard have been changed. For the first time, Business Class passengers will have a different ticket wallet (white in color with pictures of business locations) than Economy Class passengers (blue in color with vacation destinations). The colors found on the ticket wallets, coffee/tea mugs, refresher tissues and other items, reflect the same style as the "Sabena Dot Com dot com - com " advertising campaign that launched in Spring 2000. The campaign was built on three core values: efficiency, innovations, and open mindedness. Efficiency means making life easier for the customer by ensuring a seamless travel experience, punctuality Punctuality Fogg, Phileas completes world circuit at exact minute he wagered he would. [Fr. Lit.: Around the World in Eighty Days] Gilbreths disciplined family brought up to abide by strict, punctual standards. [Am. Lit. and high service standards. Innovations means, consistently introducing new and beneficial features both technical and personal. Open mindedness means being open both in listening and speaking and being available for the customer day and night. Sabena's new campaign can be seen via print advertising in the following gateway cities The Gateway Cities of Southern California are those located in southeastern Los Angeles County. There is some cross-over between these cities and those composing South Los Angeles, East Los Angeles, the South Bay, and the San Gabriel Valley. : -- New York City: on Long Island Railroad, Metro North, and Path commuter railroads, MTA buses and signage at the Lincoln Tunnel -- Boston: on the "T" commuter rail system and buses -- Washington: throughout the Metro system and bus lines -- Chicago: at El stations and on CTA buses Sabena's new look can also be found when passengers travel from any U.S. gateways: Newark, New York Newark is a village in Wayne County, New York, U.S., 30 miles (48 km) east by south of Rochester. The population was 9,682 at the 2000 census. The Village of Newark is in the south part of the Town of Arcadia and is in the south of Wayne County. , Boston, Washington, D.C., Chicago and Dallas/Fort Worth. Sabena offers daily direct service to Brussels. From Brussels, Sabena passengers can connect to 111 destinations in 48 countries including 82 destinations in Europe, 20 in Africa, and two in Asia. For more information about Sabena or to book a flight, contact your local travel agent or call Sabena reservations at 1-800-955-2000 or click onto www.sabena.com. Sabena is a partner of AAdvantage(R). American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the and AAdvantage(R) are registered trademarks of American Airlines, Inc. *American Airlines is not responsible for products and services offered by other participating companies. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.100400/bb4 |
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