Announce Mobile Selects Air2Web To Power National Mobile Marketing Campaigns; Company Leverages Air2Web's Carrier Connectivity for Cross-Carrier Premium Text Messaging Campaigns for Real Estate Alerts and Retail Promotions.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Air2Web, the leading provider of mobile messaging and marketing applications, today announced that Announce Mobile, a leading provider of wireless marketing solutions, has selected Air2Web's Content Gateway to power two of its latest mobile marketing initiatives. HomeCell, a service that provides realtors and individual sellers access to property information via text messages, and AnnounceIt, a national text message-based coupon program, are taking advantage of Air2Web's Content Gateway, which provides direct connections to all major US carriers and over 470 worldwide carriers. "Both HomeCell and AnnounceIt are powerful, innovative tools that required us to partner with a company that had solid carrier connectivity and a proven track record of quick time to market," said Jeff Mould, President of Announce Mobile. "With Air2Web we were able to launch our programs with immediate success and have already experienced significant adoption of our services." Debuting on August 6, HomeCell allows realtors and individual sellers to provide instant access to property information via text messages. Potential buyers who text a property identification number to a special code are instantly provided with detailed information on the property. By replying to the message the buyer has the ability to receive a detailed property brochure and photos via e-mail, or can request the agent to contact them for a showing. The AnnounceIt platform, which launched on August 18, enables businesses to easily offer mobile coupons, promotions, and event notifications Event notification is a term used in conjunction with communications software for linking applications that generate small messages (the "events") to applications that monitor the associated conditions and may take actions triggered by events. . Messages are sent out instantly, allowing retailers, restaurants, and bars to alert their customers to special promotions and coupons in real-time. AnnounceIt is also capable of integrating with businesses' existing marketing campaigns by including short codes in advertisements that direct current and potential customers to sign-up and interact with a particular company or service. "More and more of today's marketing campaigns are implementing an interactive component, which demands far-reaching and reliable connectivity," said Alfredo Narez, Vice President of Product Marketing at Air2Web. "We are confident Announce Mobile customers will continually benefit from our proven gateway." Air2Web's Content Gateway enables customers to deliver and receive Bulk SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , Premium SMS, WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. Push, and Content through a single cross-carrier interface. Additionally, it manages companies' distribution and billing effectively. To learn more about Air2Web's Content Gateway, visit http://www.air2web.com/contentgateway.php. About Air2Web Air2Web is the leading provider of mobile messaging and marketing applications for enterprises and carriers. Headquartered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with locations in India (serving the Asia Pacific market), France and England (serving the European markets), Air2Web solutions are the core of the wireless value chain--connecting marketers to mobile subscribers on a global scale. Since 1999, Air2Web has played a vital role in the successful mobile marketing initiatives of leading brands such as The Weather Channel interactive, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , PGA Tour The PGA Tour is an organization that operates the USA's main professional golf tours. It is headquartered in Ponte Vedra Beach, Florida, USA. Its name is officially rendered in all caps as “PGA TOUR". , CBS (Cell Broadcast Service) See cell broadcast. Sportsline, Cingular and UPS. More information on Air2Web can be found at http://www.air2web.com. About Announce Mobile, Inc. Announce Mobile, Inc. is a leading provider of wireless marketing solutions. Founded in 2006 and based in Lakeland, Florida Lakeland is a city in Polk County, Florida, United States, located approximately midway between Tampa and Orlando along Interstate 4. As of the 2000 census, the city had a total population of 78,452 and is the largest city in Polk County. According to the 2004 U.S. , Announce Mobile provides SMS and MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. messaging, premium content, and mobile marketing campaigns for small to large businesses. Announce Mobile's solutions are carrier and device agnostic making its solutions accessible to a broad range of wireless subscribers. The Announce Mobile service connects businesses to over 480 carriers in 220 countries, providing access to more than a billion subscribers worldwide and over 95% of US subscribers. To learn more, visit http://www.announcemobile.com. |
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