Anne Devereux Joins DVC Worldwide as President of DVC ActiveCare; Industry Leading Executive to Head Award-Winning Consumer Healthcare Marketing Practice.Business Editors MORRISTOWN, N.J.--(BUSINESS WIRE)--May 6, 2002 DVC (1) (Digital Video Camera) A camcorder that records in digital format. See DV. (2) (Digital Video Cassette) An earlier term for the DV format. See DV. (3) See desktop videoconferencing. Worldwide today announced that healthcare marketing executive Anne Devereux has joined the Company as president of DVC ActiveCare, the agency's consumer healthcare marketing practice. Devereux brings with her years of leadership in consumer healthcare marketing - a unique discipline requiring an acute understanding of both medical marketing and consumer behavioral marketing See behavioral targeting. . Prior to accepting the post at DVC, Devereux served as president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the Healthworks division of Merkley Newman Harty, where she oversaw o·ver·saw v. Past tense of oversee. key accounts at Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were , Pharmacia and Pfizer, including the highly-praised Lipitor consumer advertising campaign. A marketing visionary as well, Devereux founded Healthworks for Omnicom in 1995, making it one of the first agencies to specialize in direct-to-consumer healthcare marketing. "I'm delighted to be joining DVC ActiveCare, because they're true professionals. They recognize that healthcare marketing involves the most intensely personal choices that consumers make as they go about their daily lives, and are creating solutions based on that insight," said Ms. Devereux. "I'm also particularly looking forward to furthering this agency's long track record of `pushing the envelope' in innovation for its clients." In March 2002, PROMO pro·mo n. pl. pro·mos Informal A promotional presentation, such as a television spot, radio announcement, or personal appearance. magazine recognized DVC ActiveCare for its work with Schering-Plough in creating one of the "Top 16 Campaigns that Helped Redefine Promotion Marketing" over the past 15 years. The campaign, called Crossing Bridges, is a compliance program used by Schering-Plough for its drug Intron-A. That program has been hugely successful in helping Schering improve patient success on therapy. "We're extremely happy to have an executive of Anne's talents join us," added George Valva, chief executive officer of DVC Worldwide. "Anne is a highly respected industry expert who possesses an uncanny grasp of the behavioral side of healthcare marketing. We see her as a natural fit for DVC Worldwide, which, in all of its practice areas, helps its clients reach people in relevant ways by blending the emotional with the rational to create powerful dialogues with their brands." DVC Worldwide's healthcare network includes DVC ActiveCare, DVC HealthCare Communications, The Bray Leino Bray Leino West-country based international marketing and communications agency formed in 1977. Offices in Devon, Bristol, London, St Andrews. With billings of $100m and a staff of more than 300, Bray Leino delivers a fully integrated range of services spanning Group of Cos., and Aspen Field Marketing. These companies currently develop marketing, communications and field programs for clients such as Bausch & Lomb, Bristol-Myers Squibb, Dermal dermal /der·mal/ (der´mal) pertaining to the dermis or to the skin. der·mal or der·mic adj. Of or relating to the skin or dermis. Labs, GlaxoSmithKline, GR Lane Health, Johnson & Johnson, Pfizer, Pharmacia, Roche, and Schering-Plough, among others. About DVC Worldwide DVC Worldwide uses behavioral marketing to provide its clients with fully integrated marketing, communications, and technology solutions. The company was named "Agency of the Decade" in December 1999 by leading industry trade journal PROMO magazine. DVC currently has over 1,200 employees in Morristown, NJ, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Minneapolis, and Philadelphia, and in London and Devon, United Kingdom. Additional information is available at www.dvcworldwide.com. |
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