Annaco kicks off Earth Day promotion. (Back Page).
This is the eleventh year the Akron scrap metal company has been holding an Earth Day promotion offering higher scale prices for used beverage cans (UBCs). The higher purchase price this year was good for the entire "Earth Week" of April 15-22. After the promotion, the price for UBCs dropped back to a more standard scale price, according to Annaco nonferrous manager Brian Carlone.
The promotion greatly increases the flow of UBCs into Annaco, according to Carlone and Annaco executive vice president William Lowery. Last year, they estimated that Annaco would take in 100 tons of UBCs during the week, compared to an average week's intake of 10 tons.
On Friday afternoon of the 2001 promotional week, with weather alternating between drizzle and hard rains, a steady line of cars, pick-up trucks and vans lined up outside of the Annaco UBC operations building.
"A lot of people in this area store up their cans for most of the year waiting for this week," says Lowery. "We start getting calls as early as February from people who want to know which week the promotion will be taking place."
The company continues to advertise the event each year in the Akron area with local newspaper ads and radio spots. Carlone says the special event has helped raise the company's profile and name recognition with the region's scrap generators.