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Anna Kournikova and Lycos Launch Official Site, Kournikova.com.


Business/Technology Editors & Entertainment/Sports/Feature Writers

NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com

WALTHAM, Mass.--(BUSINESS WIRE)--Sept. 6, 2001

Lycos Serves Up All Anna All the Time, Including Exclusive

Personal Journals, Photos, Streaming Video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater.  and Downloads

Terra Lycos, the largest global Internet network, (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: TRLY and Madrid Exchange: TRR TRR Transportation Research Record (Journal)
TRR Test Readiness Review
TRR Target Ranging Radar
TRR Total Rate of Return
TRR Taiwan Research Reactor
) today announced the launch of Kournikova.com (http://www.kournikova.com), Anna Kournikova's official Web site as part of Lycos Sports. Features of the Web site include an exclusive personal journal, extensive photo and video galleries and an interactive message board for fans.

"I am thrilled to be able to have an official Web site for my fans around the world, as this is my opportunity to tell the world what's really happening in my life," said Anna Kournikova Anna Sergeyevna Kournikova (Russian: Анна Сергеевна Курникова (listen  . "I am now able to reach millions of fans around the world via my Web site. Working with Lycos has been fantastic. The commercials have been a lot of fun, and I am excited to be working with them on my official site."

Kournikova's official Web site is part of her multi-year marketing endorsement with Lycos, which includes television, print and billboard advertisements, in addition to exclusive online content and promotions. Lycos recently introduced Kournikova's second television commercial, which promotes Lycos Sports and its fantasy sports product. The commercial is currently airing on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 and ESPN ESPN Entertainment and Sports Programming Network , including on "Monday Night Football “MNF” redirects here. For other uses, see MNF (disambiguation).

Monday Night Football (MNF) is a live television broadcast of the National Football League.
." During the first week the commercial aired, Lycos fantasy football registrations increased three-fold over the previous year. Internet users can view the commercial on her official Web site, Kournikova.com.

The Kournikova.com Web site is an example of how celebrities are using the Internet to communicate directly with their fans. Users can expect to see trusted news and updates coming directly from Anna on her official Web site.

"When we entered into the endorsement agreement with Anna, we knew it would create buzz around the brand, but the attention we've received has exceeded our expectations," said Steve Fund, vice president of brand marketing for Terra Lycos. "Anna's global appeal clearly transcends that of the typical tennis player, so when the world wants to know about Anna, they will come to Lycos."

Kournikova is regularly ranked the number one most searched for athlete on the Internet, according to The Lycos 50 (http://50.lycos.com), an authoritative weekly list of the top people, places and things People, Places and Things is an unpublished collection of short stories by US author Stephen King, written in 1960 together with his friend Chris Chesley and published using their own press.  users are searching for online. In an average week, Kournikova receives more search queries than Michael Jordan, Mia Hamm and Tiger Woods combined.

Clips from Kournikova's new fitness video "Basic Elements" will be available to Lycos users on Kournikova.com later this month. Users will also be able to purchase the tape through the Kournikova Store at kournikova.com.

The Kournikova.com Web site announcement follows the successful "Win Anna's Stuff" online promotion on Lycos. More than 10,000 instant prizes were given away to Lycos users, including Anna's jewelry, a car and an all-expenses-paid trip to the four grand slam tennis tournaments. The "Win Anna's Stuff" portion of the promotion ended on July 11, 2001, but the second phase of the promotion entitled "Win Anna's Prize Money" will continue to run on Lycos Gamesville (http://www.gamesville.com) through December 31, 2001.

The first prize winner of the Lycos "Win Anna's Stuff" promotion, Kelly Mayer, 37, of Ofallon, Missouri, today appeared with Anna Kournikova during a press conference and launch party in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Kournikova presented Mayer with the keys to a brand new 2001 BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 Z3 convertible and the winner was treated to a night at the U.S. Open.

About Terra Lycos

Terra Lycos is a global Internet network operating in 43 countries in 20 languages, reaching 103 million unique monthly visitors worldwide. Created by the combination of Terra Networks, S.A. and Lycos, Inc., in October 2000, Terra Lycos is one of the most popular Internet networks in the U.S., Canada, Europe, Asia and Latin America, and is the largest Internet access provider See ISP.

(networking, company) Internet Access Provider - (IAP) A company or other origanisation which provides access to the Internet to businesses and/or consumers.
 in Spain and Latin America. The Terra Lycos network of sites includes Lycos.com, Terra.com, Angelfire.com, ATuHora.com, Gamesville.com, HotBot.com, Invertia.com, Lycos Zone, Matchmaker.com, Quote.com, Rumbo.com, Sonique, Tripod.com, RagingBull.com and Wired News (Wired.com). The company's headquarters are in Barcelona and it has major offices in Boston, Buenos Aires, Madrid, Miami, Monterrey and Sao Paulo among others. It is listed on the Madrid stock exchange Madrid Stock Exchange (Bolsa de Madrid)

The largest of Spain's four stock exchanges.
 (TRR) and on the Nasdaq electronic market (TRLY). For more information, please visit our corporate Web site at http://www.terralycos.com.

(c)2001 Lycos, Inc. Lycos(R)is a registered trademark of Carnegie Mellon. All other product or service marks mentioned herein are those of Terra Networks, S.A., Lycos, Inc. or their respective owners. All rights reserved.

Note: A Photo is available at URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: http://www.businesswire.com/cgi-bin/photo.cgi?pw.090601/bb12
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 6, 2001
Words:836
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