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Anna Hallen Joins Business Wire as Account Manager, Nordic Region.


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Business Editors

MULTIMEDIA AVAILABLE:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4651158

STOCKHOLM, Sweden--(BUSINESS WIRE)--June 1, 2004

Anna Hallen, a seasoned sales executive with a proven track record at several multinational corporations

Main article: multinational corporations

  • ABB
  • ABN-Amro
  • Accenture
  • Aditya Birla
  • Affiliated Computer Services Inc
  • Airbus
  • Allianz
  • Altria Group
  • American Express
  • Akzo Nobel
  • Apple Inc.
, has joined Business Wire as account manager, Nordic region, it was announced today by Cathy Baron Tamraz, president.

Hallen, who will report to Gregg Castano, senior vice president, global sales, will be responsible for marketing Business Wire's worldwide media and investor relations Investor relations

The process by which the corporation communicates with its investors.
 networks to prospective clients in Sweden, Norway, Finland, and Denmark.

Previously, Hallen served as key account manager for both Sony and Xerox AB in Stockholm.

"Anna has worked for several world-class companies that are well known for their superior products and strong customer-service orientation," said Tamraz in announcing Hallen's appointment. "Given Business Wire's strengths in these key areas, we anticipate Anna to make a smooth transition in her new role."

Business Wire is the only U.S.-based commercial news service that has direct network access to the four major Nordic news agencies: TT (Sweden), Ritzaus (Denmark), STT-FNB (Finland), and NTB NTB Non-Tariff Barriers
NTB National Tire and Battery
NTB Norsk Telegrambyrå
NTB NASA Tech Briefs (NASA magazine/newsletter)
NTB No Turning Back (band)
NTB Nuclear Test Ban
NTB Not Too Bad
 (Norway).

In addition to its strong local distribution channels, Business Wire is the only major corporate newswire to have a direct presence in Scandinavia, providing Nordic companies with access to global markets via its worldwide networks.

Business Wire's office is located at Stureplan 4C, Stockholm 114 35. Phone number: +46 (0) 8 463 10 86.

About Business Wire

Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  executive.

The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Middle East and Africa, provides real-time, simultaneous access to key audiences--the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers.

Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 25 U.S. offices, Frankfurt, London, Stockholm, Brussels and Sydney offices, and reciprocal offices throughout the world.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4651158
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 1, 2004
Words:392
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