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Anna Grisi Promoted within PediaMed Pharmaceuticals; Grisi Named Brand Manager.


FLORENCE, Ky. -- PediaMed - The Pediatrics Company (TM), a company specializing in the health and wellbeing of children, today announced the promotion of Anna Grisi to Brand Manager for AccuHist(R) and Viravan(R) allergy, cough and cold medications.

With her notable pharmaceutical marketing experience, Grisi quickly became an asset as Assistant Brand Manager at PediaMed. In her new position as Brand Manager, Grisi's primary role will include working with the team responsible for analysis, planning, development and implementation of marketing strategy.

"Anna joined PediaMed with an extensive background in healthcare and marketing and has proved skillful skill·ful  
adj.
1. Possessing or exercising skill; expert. See Synonyms at proficient.

2. Characterized by, exhibiting, or requiring skill.
 and resourceful in marketing strategy," said Cameron Durrant, MD, MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
, President of PediaMed. "This opportunity places her in a position of greater leadership, and we look forward to her continued growth."

Prior to joining PediaMed, Grisi worked in marketing at Duramed Pharmaceuticals/Barr Laboratories, a pharmaceutical company engaged in the development, manufacture and marketing of generic and proprietary prescription pharmaceuticals. She filled several different positions during her time with Barr, including Associate Product Manager, where she facilitated the launch of Cenestin(R) in 1999, Marketing Associate and most recently Manager of Label and Development and Control.

Grisi holds an undergraduate degree “First degree” redirects here. For the BBC television series, see First Degree.

An undergraduate degree (sometimes called a first degree or simply a degree
 in economics from the University of Cincinnati The University of Cincinnati is a coeducational public research university in Cincinnati, Ohio. Ranked as one of America’s top 25 public research universities and in the top 50 of all American research universities,[2] .

About PediaMed - The Pediatrics Company(TM)

PediaMed - The Pediatrics Company(TM), is a privately held, specialty pharmaceutical company focused on providing safe and effective medicine to pediatric patients, parents and the healthcare professionals that serve them. Key operations were first established in Q1 2001. PediaMed has established a highly productive and competent 90-person sales and marketing team and achieved profitability. Net sales Net Sales

The amount a seller receives from the buyer after costs associated with the sale are deducted.

Notes:
This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight
 tripled from 2002 to 2003.

PediaMed today focuses on providing Kidpliant(TM) prescription medicines in the field of allergy/cough/cold and in promoting Tazorac(R) acne cream and gel to pediatricians through a recently established co-marketing arrangement with Allergan. In keeping with the mission, PediaMed is identifying underserved pediatric pediatric /pe·di·at·ric/ (pe?de-at´rik) pertaining to the health of children.

pe·di·at·ric
adj.
Of or relating to pediatrics.
 market opportunities in the areas of respiratory/allergy, anti-infectives, gastroenterology gastroenterology

Medical specialty dealing with digestion and the digestive system. In the 17th century Jan Baptista van Helmont conducted the first scientific studies in the field; William Beaumont published his own observations in 1833.
, dermatology dermatology (dûrmətŏl`əjē), branch of medicine concerned with diagnosis and treatment of diseases and disorders of the skin.  and central nervous system (CNS See Continuous net settlement.

CNS

See continuous net settlement (CNS).
). The company is in the process of acquiring new products/opportunities to leverage its core sales and marketing competency focused in the highly underserved and rapidly growing pediatric market. The company is also building its own development pipeline.

With recent changes in the regulatory landscape regarding pediatric pharmaceuticals, the company believes that the opportunities are many and growing, and it is well positioned to take full advantage of these opportunities with pediatrics now established as the fastest growing prescription segment.

PediaMed is a member of the Union Springs, L.L.C. portfolio of companies, which includes Xanodyne Pharmaceuticals. For more information, visit the PediaMed Web site at www.pediamedpharma.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 29, 2004
Words:442
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