Ankeena Networks to Power Media Delivery Initiatives with Juniper Networks.New Media Infrastructure Solutions to Further Accelerate the Convergence Between Traditional Entertainment Mediums and Online Delivery SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif. -- Ankeena Networks, a leading provider of new media infrastructure solutions, today announced the company has partnered with Juniper Networks Juniper Networks, Inc. (NASDAQ: JNPR) is an information technology company based in Sunnyvale, California and founded in 1996. The company designs and sells Internet Protocol network products and services. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : JNPR JNPR Juniper Networks, Inc. (stock symbol) ) to help service providers extend and optimize their network for online media delivery. Juniper Networks is providing Ankeena with access to its JUNOS([R]) Software and partner development platform to drive solutions that enable telecommunication companies (Telcos), Multi-System Operators (MSOs), Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs), and mobile networks to optimize infrastructure, reduce delivery costs and expanding revenue opportunities by engaging new and larger audiences through emerging initiatives, such as "TV Everywhere." As Internet traffic Internet traffic is the flow of data around the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer-to-peer networks. and the consumption of high-quality media over PCs, high-definition TV See HDTV. and mobile devices continues to grow, video is expected to account for more than half of all Internet traffic by 2012. This growth holds the promise of extending existing business models while creating the opportunity for new ones; for instance, it's possible that online viewing will generate greater per-viewer advertising revenues than ads viewed on TV, enabling service providers to better monetize their network. At the same time, online video consumers expect the same high-quality viewing experience that they receive with TV, movies and on-demand DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. systems. Ankeena and Juniper are working together to enable a TV-like online viewing experience at massive scale while reducing overall infrastructure costs by efficiently caching content at the network edge. This approach will also enable service providers to realize new revenue streams through the creation of Flexible Content Delivery Networks that service providers can operate themselves. "To date, service providers and network operators have been forced to take costly measures to address the quality and scalability challenges created by the surge in new media traffic," said Rajan Raghavan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder, Ankeena Networks. "Ankeena and Juniper are developing solutions to this challenge that will not only enhance quality but also reduce costs. These solutions will further accelerate the convergence of traditional entertainment mediums and the Internet, ushering in Noun 1. ushering in - the introduction of something new; "it signalled the ushering in of a new era" first appearance, introduction, debut, entry, launching, unveiling - the act of beginning something new; "they looked forward to the debut of their new product line" a new generation of content delivery business models." "Ankeena and Juniper share a common focus on openness, simplicity and flexibility," said Manoj Leelanivas, senior vice president and general manager, Edge and Aggregation Business Unit at Juniper Networks. "By combining Juniper's JUNOS platform and high-performance infrastructure products with Ankeena's technology will result in solutions that accelerate the pace of innovation for video delivery of all types." ANKEENA MULTIMEDIA ELEMENTS: Read our blog at blog.ankeena.com Follow us on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. Become a fan of Ankeena on Facebook Join our network on LinkedIn About Ankeena Networks Ankeena Networks is a leading provider of new media infrastructure solutions. Ankeena's innovative Media Flow Director delivers online media at a massive scale while providing a television-like viewing experience and dramatically lowering media delivery costs. The company offers purpose-built software appliances that combine deep media intelligence and open architecture to provide complete flexibility to providers. The solution is fully interoperable with industry standard media players and other infrastructure elements. By leveraging Ankeena's solution, content and service providers can lower delivery costs while increasing profits over time. For an example of Ankeena's solution in action, visit www.ankeena.tv. Ankeena is based in Santa Clara, Calif., and the company's web site can be found at www.ankeena.com. |
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