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Anitech and Iams Pet Foods Sign Strategic Marketing Alliance.


MARKHAM, Ontario--(BUSINESS WIRE)--Dec. 13, 1995--ANITECH ENTERPRISES (VSE See DOS/VSE.

VSE - Virtual Storage Extended
:ANI) Anitech Enterprises Inc. and The Iams Company have signed a strategic marketing alliance that offers both companies a tremendous opportunity to expand their marketing efforts across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. .

Iams is a global leader in the sale of premium quality dog and cat food distributed in over 60 countries, and, Anitech is Canada's leading distributor of microchips for pet identification and the owner of a national pet database and recovery service of over 145,000 micro chipped pets.

"Under our marketing alliance with Iams, Anitech's PetNet pet identification system will be offered in over 130,000 Iams puppy and kitten kitten

newborn or young cat or ferret.


kitten mortality complex
a general term applied to a syndrome involving death of young kittens, particularly in breeding establishments.
 packages distributed to pet owners across Canada. Planned joint marketing programs for veterinarians Veterinarians and veterinary surgeons (vets) are medical professionals who operate exclusively on animals. Well-known and notable veterinarians include:
  • Wayne Allard, a U.S.
, breeders, and pet stores will raise consumer awareness of Anitech's PetNet system and increase sales opportunities for Anitech. Our leading position in the $150 million Canadian pet identification market will be strengthened," said Anitech President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Paul J. Brown.

"In working with Anitech, Iams recognizes the importance of encouraging responsible pet ownership through permanent identification of pet dogs and cats. Iams is pleased to be associated with Anitech's PetNet pet identification and pet recovery program," said Iams Regional Manager, W.F. (Bill) Miller.

In 1995, registrations on Anitech's PetNet database have increased by 50 percent over 1994. It is estimated that there are 8 million pets in Canada.

Over 800 clinics (70 percent of all small animal clinics in Canada) and 400 shelters participate in Anitech's micro chip pet recovery system. Over 30 major animal shelters across Canada require all adopted pets to be mirco chipped and registered with Anitech's PetNet system. In addition, Anitech has extensive experience in using micro chips for livestock identification and owns unique meat grading technology used in slaughterhouses across Canada. -0- Anitech Enterprises Inc. Per: Colin Robertson Colin Robertson (July 27 1783 – February 4 1842) was an early Canadian fur trader and political figure.

He was born in Perth, Scotland in 1783. He originally apprenticed in Scotland as a hand weaver but later travelled to New York City where he found work in a grocery
, Vice-President, Finance -0- NOTE TO EDITORS: The Vancouver Stock Exchange Vancouver Stock Exchange (VSE)

A securities and options exchange in Vancouver, British Columbia, (Canada), specializing in venture capital companies.


Vancouver Stock Exchange

See Canadian Venture Exchange (CDNX).
 has neither approved nor disapproved of the information contained herein.

CONTACT: Colin Robertson

Vice-President, Finance

905/477-6950

905/477-6956
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 1995
Words:334
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