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Anissa Buckley Joins Vestcom International, Inc. as Senior Director, Health and Wellness.


Well-known Nutritionist nu·tri·tion·ist
n.
One who is trained or is an expert in the field of nutrition.


nutritionist Dietitian, see there
 to Head Vestcom's In-store Health and Nutrition Program

LITTLE ROCK, Ark. -- Vestcom International, Inc., the leading provider of data-driven shelf-edge marketing solutions to major retailers and brand manufacturers in the grocery, drug, and mass merchandising industries, today announced the hiring of Anissa Buckley as senior director health and wellness. In this position, Buckley will be responsible for developing health and nutrition marketing programs for Vestcom's recently introduced turnkey grocery wellness marketing program designed for retailers of all sizes. The program provides retailers with easy-to-read, data-driven, integrated shelf communications that operate as color-coded nutrition "flags" used to identify foods that meet special dietary needs, such as Gluten Free, Healthy Kids, Organic, and/or Heart Healthy.

"We are very excited that Anissa is joining the Vestcom family and look forward to the enthusiasm and vision she brings to our health and wellness marketing programs," said Tim McKenzie, president and COO of Vestcom. "Her breadth of experience will be a huge asset to ensuring the programs' success and providing retailers with the support they need to adopt value-added in-store programs that identify healthy products and streamline shelf-execution."

Buckley has studied under well-known healthcare experts and has an extensive marketing background managing national brands for several Fortune 500 companies, including Proctor & Gamble, Birds Eye
This article is about the company. For other uses, see birdseye.
Birds Eye is an international brand of frozen foods such as seafood, meat and vegetables.
 Foods, and Sysco Corporation. Buckley received her MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D.  in Food Marketing. She is a holistic nutritionist, board certified board certified,
adj the status of a dental specialist such as an orthodontist who has become a board diplomate by successfully completing the certification program of the recognized certification board in that area of practice.
 by the American Association American Association refers to one of the following professional baseball leagues:
  • American Association (19th century), active from 1882 to 1891.
  • American Association (20th century), active from 1902 to 1962 and 1969 to 1997.
 of Drugless Practitioners (AADP AADP American Academy of Denture Prosthetics. ), and a graduate of the Institute for Integrative Nutrition.

Vestcom recently acquired Buckley's Rochester, NY-based No Excuse Nutrition, a retail marketing company founded in 2005 to support its new initiative. No Excuse Nutrition created the "Easy to Eat Well" grocery marketing program that provided integrated shelf-edge communications, columns, and recipes that fostered wellness education.

About Vestcom

Little Rock, Arkansas-based Vestcom is the leading provider of data-driven, shelf-edge communications and specialized marketing services for the retail industry--delivering proven results and influencing behavior at the point-of-decision for the nation's top retailers and their suppliers, processing more than 100 million price/promotion updates per week through its ten production facilities located across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Vestcom's services benefit retail clients by reducing store operations expenses, increasing retail sales, and improving product margins. For more information about Vestcom visit www.vestcom.com.
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Publication:Business Wire
Date:Apr 3, 2008
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