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Anime Network Distribution Soars to 40 Million; Groundbreaking Network More Than Triples Growth in Under Two Years.


HOUSTON -- Continuing to draw in viewers with the strength of its programming and command of all things anime, Anime Network has reached a new distribution milestone. America's #1 anime channel is now available to 40 million homes across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada -- a 233% increase and more than three times its reach in less than two years.

"We are obviously pleased to have made such significant progress," said Kevin McFeeley, Anime Network's Vice President of Affiliate Sales. "Yet, we are even more encouraged by the possibilities for even further growth as we seek out new and exciting platforms on which to deliver content to our fans."

Available to its ravenous viewership view·er·ship  
n.
The people who watch a television program or motion picture: a largely male viewership. 
 on a variety of platforms -- 24/7 "linear" channel, video-on-demand (VOD See video-on-demand.

VoD - video on demand
), subscription-based video-on-demand (SVOD SVOD Subscription Video on Demand
SVOD Stacked Volumetric Optical Disk
SVOD Subscription Voice on Demand
), pay-per-view (PPV Positive predictive value (PPV)
The probability that a person with a positive test result has, or will get, the disease.

Mentioned in: Genetic Testing


PPV

porcine parvovirus.

PPV Positive-pressure ventilation
) and transactional for both cable and satellite subscribers -- Anime Network has seen a swarm of carriage deals attribute to its success.

In particular, the Network's recent deals with Wide Open West and Harron Communications (linear) and Service Electric Cablevision and Knology (SVOD) provided the reach that took its total distribution over the 40 million mark.

"The addition of Anime Network to our On DEMAND library will provide our customers with an even more robust viewing experience," said Donald Brandt, Director of Programming & Program Marketing at Service Electric Cablevision. "While we were answering the call of numerous anime enthusiasts, we also knew this programming had the power and quality to attract and hook new viewers."

Launched in late 2002 as a free VOD service on Comcast, Anime Network bears the distinction of being the first network in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  to successfully transition from a VOD-only offering to a 24/7 linear service. As of September 13, 2006, its rich lineup of programming will be viewable as a 24/7 linear channel through 17 different service providers, and as a VOD service through 22 service providers. Anime Network has quickly become the largest VOD offering and one of the most popular SVOD services available today, with over 95% penetration to all VOD-enabled households.

About Anime Network

Anime Network, a subsidiary of A.D. Vision Inc. (parent company to ADV ADV Advertisement
ADV Adverb
ADV Advance/Advanced
ADV Advantage (tennis)
ADV Advise
ADV Advocate
ADV Advancement
ADV Advent
ADV Arbeitsgemeinschaft für Datenverarbeitung
ADV Adversus (Latin: Against) 
 Films and Newtype USA), is America's #1 anime channel, reaching more than 40 million households with thousands of hours of exciting, eye-catching serialized programming. Launched in North America in late 2002, Anime Network is the nation's top video-on-demand (VOD) offering, and is also available as a 24/7 linear channel in several U.S. markets. The network continues to broaden its national roster of multi-system operator (MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ) agreements, bringing the elusive 18-34, tech-savvy male demographic back to television and driving demand for additional digital services offered by MSOs. For more information, visit www.theanimenetwork.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 30, 2006
Words:450
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