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Animax Entertainment Nabs Second Emmy Nomination for ESPN Web Series.


Studio's Work for "Off Mikes" Was Recognized with First-Ever Broadband Emmy Award Emmy award

Annual presentation for outstanding achievement in U.S. television. Its name is taken from the nickname “immy” for the image orthicon, a television camera tube.
 in 2006

CULVER CITY Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif. -- They've done it again. Animax Entertainment
For the anime television network, see Animax.
Animax Entertainment is an Emmy Award winning animation studio based in Culver City, California that focuses on creating fun character driven experiences for all screens and media.
 has been nominated for its second Emmy Award for its work on "Off-Mikes," a weekly original animated series the studio produces for ESPN.com. Last year, Animax and ESPN ESPN Entertainment and Sports Programming Network  won the first-ever broadband Emmy for its debut season of "Off-Mikes."

Animax Entertainment was amongst the nominees for the 28th Annual Sports Emmy Awards announced last Thursday in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 by the National Academy of Television Arts & Sciences. Winners in 30 categories, including outstanding live sports special The Sports Emmy Award for Outstanding Live Sports Special has been awarded since 1976. It is awarded to a network for their coverage of one specific sporting event in a calendar year, which means it should not be confused with the award for Outstanding Live Sports Series. , sports documentary, studio show, play-by-play personality, and studio analyst will be honored. This year, three Emmy Awards will be presented for outstanding sports content delivered via broadband, which includes the Internet, cell phone, personal media players and other devices. These broadband Emmys will be awarded in the categories of event coverage, long-form and general interest. "Off Mikes" was nominated in the general interest category.

Last year's Animax win was in the category of Outstanding Achievement in Content for Non-Traditional Delivery Platforms. NATAS' Emmy categories for broadband content have been expanded and renamed this year.

"Off Mikes" is a weekly animated series based on the ESPN Radio show "Mike & Mike in the Morning," featuring Mike Golic and Mike Greenberg. To create each episode Animax edits audio from the live radio program and then writes a fun, new take on the edited audio, exaggerating the dramatically different personalities of Golic and Greenberg while highlighting some of the funniest exchanges that have occurred. To view episodes of the series, go to http://sports.espn.go.com/espnradio/news/story?page=offmikes.

"We were happy to be nominated last year for an Emmy, and even happier when we won the first ever broadband Emmy Award," said Michael Bellavia Managing Director of Animax Entertainment. "This year we are ecstatic to be honored once again with another nomination."

In addition to ESPN, Animax produces original broadband animation for AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Disney and other leading entertainment companies.

The 28th Annual Sports Emmy Awards will be presented on Monday, April 30, 2007 at Rose Hall in Manhattan's Time Warner Center The Time Warner Center is a mixed-use skyscraper developed by The Related Companies in New York City. Its design, by David Childs and Mustafa Kemal Abadan of Skidmore, Owings & Merrill, consists of two 229 m (750 ft) towers bridged by a multi-story atrium containing upscale retail .

About Animax Entertainment:

Animax Entertainment (www.animaxent.com) produces character-driven, comedic content for all screens. The studio creates viral media, broadband content, interactive games, animated virtual worlds, and other entertaining experiences. Based in Culver City, Calif. with offices in Toronto, Canada, Animax client work and original programming has spanned online, on air, mobile and portable media.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
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