Printer Friendly
The Free Library
14,635,145 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Animators get processing power by hour: utility computing takes hold as studios rent for rendering.


When Threshold Digital Research Lab in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries.  was processing digital Borgs for Paramount's "Star Trek Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. : Borg Invasion" attraction, the animation studio Animation studio can refer to:
  • a studio where animation is created—see the List of animation studios.
  • Any three dimensional software animation package such as 3ds Max, Blender 3D, Cinema 4D, Lightwave, Maya, Houdini, or XSI.
 turned to borrowed computers for the extra power it needed. So did DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch)
SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios)
SKG Thessaloniki, Greece - Thessaloniki (Airport Code)
SKG Smith and Kraus Global
 animators looking to provide extra oomph to donkey in "Shrek 2."

Animation studios, once leery of having digital images fall into the wrong hands, are beginning to embrace the practice of utility computing--farming out work to computer banks run by International Business Machines Corp. and Hewlett-Packard Co., among others.

"In the past we could do with what we have in-house," said George Johnsen, chief animation officer for Threshold, an animation studio that also has worked on "Spider-Man 2" and "The Flintstones."

"Now, with how sophisticated things are, we need more processors," Johnsen said.

The outside processing power allows studios to create more complex digital animations under tight project deadlines. It is also less expensive than buying in-house processors and allows the studios to pay for only the power they use. Studios say they're seeing processing-related cost savings of up to 50 percent.

But there have been hurdles to get past--starting with concerns that the animated images would leak out Verb 1. leak out - be leaked; "The news leaked out despite his secrecy"
leak

get around, get out, break - be released or become known; of news; "News of her death broke in the morning"
. Also, many "render farms"--a collection of processors that take animators' data files and creates images from the raw data instructions--initially did not give the studios the ability to monitor images to ensure there were no errors in the data.

It took more than five years of discussions, plus another year or so of negotiations and planning, before Threshold started using IBM's processors two months ago to supplement the 1,100 processors it has in-house.

Lengthy process

"Shrek 2," which will be released on May 21, was the first project in which DreamWorks used outside processing power, according to Ed Leonard, chief technology officer for the Glendale-based company.

Through an agreement with Hewlett-Packard Co., DreamWorks supplemented its 2,000 processors in-house with another 1,000 processors at HP's remote site in Palo Alto Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
.

"The creative targets on 'Shrek 2' were extremely high," Leonard said. "We wanted to keep making it better, and there were a whole bunch of late artistic changes we wanted to make. With the processing power available at HP, we were able to not compromise."

The entry of Hewlett-Packard and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  into the utility computing (1) Pay-per-usage processing provided by a service organization that uses its own computers and facilities. Customers access the computers via a private network or over the Internet and are charged according to how much computing time they use, such as CPU seconds, minutes or hours.  market for entertainment is giving larger studios comfort. These companies, along with Oracle Corp., began seriously testing the idea of utility computing last year.

It can take hours for a computer to process data instructions into a single frame of a digitally animated commercial or film. Considering there are 24 to 30 frames per second, the task of rendering an entire production can be draining on resources.

"Quite a bit of computation has to be done to render complex frames. Lighting especially interacts with each pixel in the frame," said Steve Thenell, system administrator for DUCK, formerly Duck Soup duck soup
n. Slang
An easily accomplished task or assignment.

Noun 1. duck soup - any undertaking that is easy to do; "marketing this product will be no picnic"
 Studios, in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. .

DUCK, which has created the Wal-Mart yellow smiley character and the M&M characters for commercials, has its own small render farm of processors. But the studio has found that on occasion its processors would take too long to render all the images needed in the time it had to complete the project. In those instances, the studio turned to outside render farms for more juice.

Economically, animation studios say utility computing makes sense because of the industry's inconsistent computing needs. On DreamWorks' large film projects, Leonard said there would be a three- to four-month peak during which the studio needs 30 percent more computing power.

"It's very costly and time consuming to build out an infrastructure for three months," he said.

With utility computing, the studio pays per central processing unit See CPU.

(architecture, processor) central processing unit - (CPU, processor) The part of a computer which controls all the other parts. Designs vary widely but the CPU generally consists of the control unit, the arithmetic and logic unit (ALU), registers, temporary buffers
, or CPU CPU
 in full central processing unit

Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit.
, hour. Although HP and IBM would not reveal how much they charge, EFX EFX Effects (as in motion picture special effects; sometimes just FX)
EFX Elite Force Xtreme (gaming)
EFX Elliptical Fitness Crosstrainer
EFX Expeditionary Force Experiment
 One Inc., a render farm in Irvine, charges $1 to $1.75 per CPU hour. If a studio were to buy the processors, one node with two processors costs about $2,500, Thenell said.

The studios upload files that contain the data used to render the animated images. The files are then transferred over an Internet connection to the remote-site processors, which render the images. The completed images are sent back over the Internet connection to the studio.

A number of render farms came and went over several years, before studios began to see them as a viable option.

Johnsen said he felt more comfortable with an established company like IBM to take care of the studio's processing needs. Although there were some initial rough spots with transferring files and monitoring the progress of the rendering, Johnsen said IBM has been quick to fix the problems.

"It's the early days in terms of applying utility computing to the entertainment industry," said Gene Becker, program manager in HP Laboratories. "The intention is for HP's reach to be very broad in entertainment."
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Up Front
Author:Wutkowski, Karey
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:May 3, 2004
Words:813
Previous Article:Tax amnesty proposal could lead to $2 billion in state deficit reduction.(Politics)
Next Article:Bebe moves to Westwood to fill Gap left when Gap left.(Marketplace)
Topics:



Related Articles
Turner Broadcasting joins race to capitalize on the animation craze. (Turner Broadcasting System Inc. to buy Hanna-Barbera Productions)
Animation Schools in the Digital World.(Brief Article)
YOUTHS TRY MOVING PICTURES; ANIFEST '98 DRAWS ARTISTS TO BURBANK.(NEWS)
COMPUTERS GIVING FILM NEW MAGIC : DIGITAL ANIMATION BLURRING LINE BETWEEN FANTASY, REALITY.(Business)
DIGITAL DEMAND : STUDIOS, EFFECTS COMPANIES VIE TO ATTRACT TOP ANIMATORS.(BUSINESS)
DISCREET ANNOUNCES 3DS MAX 5 MAXIMIZED 3D MODELING, ANIMATION AND RENDERING SOFTWARE.(Product Announcement)
BFG Technologies includes Ulead video editing software with ASYLUM video cards.
Artists forsake pencils for keyboards.(digital animator Doug Post)(Interview)
NO MOUSING AROUND ANIMATORS TRAIN FOR PC, PAPER.(Business)
Hairy calculations: picturing tresses in a truer light.

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles