Animation Science Arrives in Silicon Valley; Company Unites Entertainment and Technology to Deliver Breakthrough Realism in Animation and Special Effects.SUNNYVALE, Calif.--(BUSINESS WIRE)--July 16, 1997--ArSciMed (Art.Science.Media), the Paris-based animation software pioneer, today announced its formal name change to Animation Science Corp. and relocation RELOCATION, Scotch law, contracts. To let again to renew a lease, is called a relocation. 2. When a tenant holds over after the expiration of his lease, with the consent of his landlord, this will amount to a relocation. to Sunnyvale, Calif. The move to technology-rich Silicon Valley and proximity to Hollywood allows the company to expand the boundaries of creativity and deliver spectacular, realistic animation to the movie, multimedia, 3D design and electronic gaming markets. "Animation Science has created the technology and developed the tools that bring animation and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. to a new level of sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. and realism," explained Dr. Eyal Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president. "By understanding the principles of physics occurring in nature and applying these rules to electronic imaging, Animation Science enables animators Famous animators no longer living
The core technology engine driving Animation Science products, called KINEMA, and the company's innovative software products enable developers to quickly and easily make the simulation within film, virtual reality, games, multimedia and 3D happen exactly the way they do in the real world. Animation Science's family of software products includes: -- KINEMA/WAY, recently named the "Hottest Product of the Year 1996" by Computer Graphics World, models the flow of people within public spaces to aid architectural visualization Using the computer to convert data into picture form. The most basic visualization is that of turning transaction data and summary information into charts and graphs. Visualization is used in computer-aided design (CAD) to render screen images into 3D models that can be viewed from all and creates elaborate crowd scenes for video; -- KINEMA/LIGHTING, which allows engineers to simulate light, lasers and heat radiation; and -- KINEMA/SDK, The KINEMA Software Development Kit, which rapidly performs dynamic calculations of particle theory and displays them as 3D images, creating highly realistic animation such as rain, snow, explosions, smoke and fireworks fireworks: see pyrotechnics. fireworks Explosives or combustibles used for display. Of ancient Chinese origin, fireworks evidently developed out of military rockets and explosive missiles and accompanied the spread of military explosives westward to . To date, Animation Science's software is being successfully used by thousands of customers worldwide and is distributed through industry partnerships and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreements with leading companies such as Microsoft/Softimage. The company is lead by an innovative and experienced management team that includes Dr. Eyal Cohen, president and CEO; Alain Labat, executive vice president of sales and marketing; and Steven Melman, vice president of finance and CFO See Chief Financial Officer. . Michael Schulhof serves as chairman of the board. These corporate leaders provide Animation Science with vast experience in high-tech management, scientific research, global entertainment and animation markets. Founded in 1989 as ArSciMed, Animation Science develops interactive simulation and animation software for the movie, multimedia, electronic gaming and industrial markets. Using modern physics and its application to the rules of nature, the company has revolutionized the speed and ease of creating breakthrough realism in animation -- from the power of explosions and the subtleties of rain and fog to the complexity of simulated crowd behaviors. Animation Science software supports open systems and industrial standards. Headquartered in Sunnyvale, Calif., Animation Science has offices in Cambridge, Mass. and international sales and industrial development in Paris, France. Additional company information is located at www.anisci.com . -0- Note to Editors: KINEMA, KINEMA/WAY ARE REGISTERED TRADEMARKS OF ANIMATION SCIENCE CORP. All other marks and trademarks belong to their respective owners. CONTACT: The Weber Group Grete Kegel, 415/463-8615 gkegel@ca.webergroup.com or Dana Young, 415/463-8641 dyoung@ca.webergroup.com |
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