Animal Friends Announces New Venue to Accomplish its Mission.Business Editors PITTSBURGH--(BUSINESS WIRE)--May 1, 2002 Animal Friends, Inc. Animal Friends' Newly Redesigned Web Site Will Allow Them to Place More Animals With the Right Owners; www.animal-friends.org Animal Friends, Inc., Pittsburgh's only no-kill shelter No-kill Shelters are a type of animal shelter which do not kill the animals they house. The most widely accepted definition of a no-kill shelter is a place where all adoptable and treatable animals are saved. , had its Web site redesigned to actively promote an up-to-date list of animals available for adoption and market themselves as a professional organization. The Web site is a comprehensive online resource providing adoption information (including photos and bios of pets currently available for adoption), answers to pet-related questions, programs for the community, and information about donations. "While finding new homes for the pets in our care is certainly a priority for us, Animal Friends is so much more than just an adoption facility." said Kathleen Beaver beaver, either of two large aquatic rodents, Castor fiber and Castor canadensis, known for their engineering feats. They were once widespread in N and central Eurasia except E Siberia, and in North America from the arctic tree line to the S United , Director of Marketing. "We are a full-service community resource center and this new Web site drives that point home." Approximately 15,000 adoptable animals are euthanized each year in the Pittsburgh area. Animal Friends hopes to reduce the number of adoptable pets euthanized each year at area shelters and animal control facilities by increasing placements and educating the public about alternatives and resources available to them if they are no longer able to care for their pets. The organization also anticipates an increase in volunteer interest and requests for their many community outreach programs including Pet Assisted Therapy, Obedience OBEDIENCE. The performance of a command. 2. Officers who obey the command of their superiors, having jurisdiction of the subject-matter, are not responsible for their acts. Classes, and their Pet Loss Grief Workshops. Wall-to-Wall Studios, a Strip District-based graphic design and interactive communications firm, created the new logo/identity, Annual Report and Web site for Animal Friends. NuRelm E-Business Software supplied the content management system for the Web site which is used by the Animal Friends staff to make real-time updates. Bernard Uy, a partner at Wall-to-Wall Studios remarked, "We have been pleased to be associated with a great organization such as Animal Friends over the years. And our staff was very excited when we were asked to help to develop their Web site. With NuRelm's assistance, we were able to provide Kathleen and her staff a very user-friendly system without having to compromise the design. It's wonderful to see the site being used as it was intended: with frequent updates." Kathleen Beaver stated, "With consumers increased use of the Internet we knew we had to redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re our Web site to make it more appealing to visitors, easier to navigate, and it absolutely had to be editable without knowing HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. . In order to ensure the maximum number of pets get placed with the right adoption process occurring, we, having no programmers on staff, need to be able to update our site in real-time." With NuContent 2.0, NuRelm's content management system, as soon as an animal is ready for adoption, or a current animal gets adopted, the site is updated to reflect this. The Web site is also used to update information about the services they offer, program information, and to answer general questions. The Web site is already a success. Kathleen Beaver explains, "Everyone I talk to about our new Web site loves it. It looks great and contains current information." In April it generated almost 500,000 hits and over 23,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. . Future plans for the Web site are to actively promote it, add more pages, add links to resources, and continually add information to make it a comprehensive online resource center. Animal Friends, Inc., Pittsburgh's no-kill shelter in the Strip, offers a second chance to homeless, abused and neglected dogs and cats without the threat of unwarranted euthanasia euthanasia (y  'thənā`zhə), either painlessly putting to death or failing to prevent death from natural causes in cases of terminal illness or irreversible coma. . Animal Friends has
remained the community's only no-kill shelter for more than a half
century providing loving homes for over 2000 unwanted cats and dogs Cats and DogsA slang term referring to speculative stocks that have short or suspicious histories for sales, earnings, dividends, etc. Notes: In a bull market analysts will often mention that everything is going up, even the cats and dogs. every year. Recognizing the staggering growth in the pet population and the resulting need for control, Animal Friends has created a broad range of pet adoption Pet adoption usually refers to the process of taking guardianship of and responsibility for a pet that a previous owner has abandoned or otherwise abdicated responsibility for. and humane welfare services. From subsidized sub·si·dize tr.v. sub·si·dized, sub·si·diz·ing, sub·si·diz·es 1. To assist or support with a subsidy. 2. To secure the assistance of by granting a subsidy. spay spay v. To surgically remove the ovaries of an animal. spay, spey to remove the ovaries. See also ovariohysterectomy. spay hook see spay hook. and neuter neu·ter adj. 1. Having undeveloped or imperfectly developed sexual organs. 2. Sexually undeveloped. n. A castrated animal. v. To castrate or spay. neuter 1. services for low-income pet owners to obedience classes to pet-assisted therapy for the elderly, ill or just lonely, Animal Friends is committed to a comprehensive, pet-related approach to solving community problems. For more information about Animal Friends, Pittsburgh No-Kill Shelter in the Strip, visit www.animal-friends.org. NuRelm E-Business Software develops and markets a robust suite of e-business software modules through an expanding network of alliance partners. The suite includes a powerful content management system, an online newsletter application, an internal Web site search engine, and a selected access application (for managing content and creating intranets or extranets). NuRelm's software puts non-technical users in control by providing them with useful tools to conduct business online. The software provides Web site owners with valuable, sophisticated functionality at an affordable price. Company objectives include engineering a suite of e-business software modules, cultivating relationships with alliance partners, continuing with philanthropic phil·an·throp·ic also phil·an·throp·i·cal adj. 1. Of, relating to, or marked by philanthropy; humanitarian. 2. Organized to provide humanitarian or charitable assistance: donations, and contributing to economic development in the Appalachian region. www.nurelm.com Wall-to-Wall Studios (wall-to-wall.com) has been designing creative solutions for non-profit organizations A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. , technology firms, entrepreneurs and institutions since 1992. Assignments have included logo/identity design, branding, packaging, Web and interactive development, brochures, annual reports, posters, TV, radio and outdoor advertising, signage and commissioned fine art. In 1995, founding partners James Nesbitt James Nesbitt (born January 15, 1965) is an actor from Northern Ireland who is best known for his roles in ITV's Cold Feet and the BBC's Murphy's Law as well as many television advertisements. and Bernard Uy also helped to organize a group of like-minded individuals to form PUMP (the Pittsburgh Urban Magnet Project). PUMP's mission is to make the region a more "dynamic, engaging and diverse place in which to live." PUMP is now a 501(c)(3) non-profit organization with over 700 paid members and a full time staff. And (of course) a web site designed by Wall-to-Wall Studios. (www.pump.org) |
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