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Anil Singh Joins Paytrust As Chief Marketing Officer.


Business Editors

LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--Nov. 28, 2000

Paytrust(R), the leading service that lets consumers receive, review, pay and organize all of their bills online, today announced the appointment of Anil Singh to chief marketing officer.

Singh will lead Paytrust's aggressive growth goals and oversee all of the company's marketing functions including branding, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , product management and outbound out·bound  
adj.
Outward bound; headed away: outbound trains.

Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships"
 marketing as well as customer acquisition and retention.

Singh was formerly president of the e-commerce group at American Business Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 Inc., where he developed and launched several online financial services for mortgage lenders, brokers and consumers. Before joining American Business Financial Services, Inc., Singh was senior vice president, e-commerce for Advanta National Bank where he launched AdvantaDirect, an online home equity business. He joined Advanta as president of Advanta Advertising, Inc. where he developed the company's brand and increased revenues through direct-response campaigns.

The announcement closely follows two other substantial developments for Paytrust. On October 4, the company announced the completion of the Paytrust and PayMyBills.com merger. And, on October 12, Paytrust announced the launch of its first billing center for a major bank, Citibank.

"Anil's significant marketing background and tremendous success launching online companies, made him an obvious addition to our talented management team," said Edward G. McLaughlin, chief executive officer of Paytrust. "Anil's vision and leadership will help Paytrust move to the next level with our consumer bill management service as well as our significant private-label partnerships."

"We have some very aggressive business and marketing goals to reach in both the short and long-term and I'm looking forward to that challenge. A challenge I'm confident we'll meet," said Anil Singh, chief marketing officer for Paytrust.

Singh's roots began as a promotion manager for the ABC Television ABC Television may refer to:
  • American Broadcasting Company, United States
  • Asahi Broadcasting Corporation, Japan
  • Associated British Corporation (1956-1968), United Kingdom
  • Associated Broadcasting Company, Philippines
 Network where he was involved with the direct to consumer television business. A career at Time Warner, Inc. followed in which Singh was responsible for consumer marketing, launching various magazines and customer acquisition and retention. Singh left Time Warner, Inc.'s consumer marketing group as vice president of new business launches after 12 years of service.

About Paytrust

Using proprietary technology, Paytrust delivers 100 percent of a subscriber's bills online or to a wireless device for complete bill delivery and management, far surpassing traditional bill pay-only services. Paytrust subscribers receive bill notifications and reminders via email rather than physical mail, and they can review their bill information from anywhere they have access to the Internet. Through Paytrust, customers can issue payments directly from any check writing account, view automatic checkbook balancing and download and analyze data in their personal financial management software.

Founded in October 1998, Paytrust is the flagship service of PAYTRU$T, Inc., a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Lawrenceville, New Jersey Lawrenceville is a census-designated place and unincorporated area located within Lawrence Township in Mercer County, New Jersey. As of the United States 2000 Census, the CDP population was 4,081. Lawrenceville is located roughly halfway between Princeton and Trenton. . Through Paytrust's acquisition of PayMyBills.com in September 2000, PayMyBills.com is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of PAYTRU$T, Inc. The company is financially backed by investors including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , AT&T Ventures, Citigroup, ComVentures, E*TRADE, FTVentures, GE Equity, Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , idealab Capital Partners, NextCard, SOFTBANK Venture Capital, Spectrum Equity Investors and Thomas Weisel Partners Thomas Weisel Partners Group, Inc. (NASDAQ: TWPG), often shortened to just TWP or TWeisel, is a U.S. middle-market and growth focused investment banking firm based in San Francisco, California. . More information on the company can be found on its Web site located at www.paytrust.com or by calling 1-800-PAYTRUST.

Paytrust is a registered trademark and SmartBalance is a trademark of PAYTRU$T, Inc.
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Publication:Business Wire
Date:Nov 28, 2000
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