Anheuser-Busch to test market unique, new wheat beer in select U.S. markets.ST. LOUIS--(BUSINESS WIRE)--March 2, 1995--Beer drinkers in select areas of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. will be among the first in the country to sample Crossroads, a unique wheat beer brewed by Anheuser-Busch, Inc. that promises to open up a distinct, new category in the beer industry beginning Monday, March 6. "Many beer drinkers are asking for a broader and more diverse range of beer tastes, and with Crossroads, we have more than met that demand," said Paul Stoddart Paul Stoddart, born May 26, 1955, is an Australian millionaire and former owner of the Minardi Formula One racing team. He has now taken the Minardi brand into the Champ Car World Series after his purchase of the former CTE-HVM team which he has renamed Minardi Team USA. , Crossroads' senior brand manager. "Consumers will find that Crossroads offers beer drinkers a very refreshing and drinkable beer that is truly unlike any other brand currently available." Crossroads is being test marketed in Minneapolis/St. Paul, Minnesota; Denver, Colorado; Raleigh/Durham, North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. ; Columbus, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. ; and select Florida and Texas markets. "Our goal with Crossroads is to take what has traditionally been a specialty-niche product and turn it into a more mainstream beer that has wide consumer appeal," said Stoddart. Brewed in the true "hefeweizen" style, Crossroads is an unfiltered Please wikify (format) this article or section as suggested in the Guide to layout and the Manual of Style. Remove this template after wikifying. This article has been tagged since , top-fermented wheat beer that, according to Anheuser-Busch brewmasters, delivers "a fruity aroma and a clean, crisp finish." That unique taste is a result of the use of the finest all-natural ingredients, including a high percentage of wheat malt -- and two special strains of yeast. "Crossroads is unlike any beer brewed by Anheuser-Busch during the company's 143-year history, and ably demonstrates that we are committed to leading the industry by introducing distinctive beers that offer consumers real taste differences and benefits," said Stoddart. Crossroads is brewed at Anheuser-Busch's brewery in Merrimack, New Hampshire Merrimack is a town in Hillsborough County, New Hampshire, United States. As of the 2000 census, the town population was 25,119 (including the East Merrimack Census-Designated Place [1]), making it the eighth largest municipality in New Hampshire. and will initially be available in bottles which feature a colorful compass-type graphic. "Crossroads' distinctive name is a result of the brand's ability to offer a complex and special taste, without the aftertaste aftertaste /af·ter·taste/ (-tast?) a taste continuing after the substance producing it has been removed. af·ter·taste n. commonly associated with specialty beers," said Stoddart. "That's a crossroads which no other beer has been able to bridge -- hence the name." To fulfill its objective of becoming a mainstream brand, Crossroads is being supported with a broad range of television, radio and outdoor advertising support. CONTACT: Mike Lenzen, 314/982-1751, for Anheuser-Busch |
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