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Anheuser-Busch kicked off its "Open For Summer" Budweiser and Bud Light promotion, highlighting the three big summer holidays: Memorial Day, Independence Day and Labor Day.


Anheuser-Busch kicked off its "Open For Summer" Budweiser and Bud Light promotion, highlighting the three big summer holidays: Memorial Day, Independence Day and Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. . Consumers have the opportunity to win a variety of electronic prizes, including personal music players, camcorders and DVD players A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. . Off-premise merchandising tools include banners, stand-up stand·up or stand-up  
adj.
1. Standing erect; upright: a standup collar.

2. Taken, done, or used while standing: a standup supper; a standup bar.
 displays, danglers and cooler toppers. The promotion runs through Labor Day.

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Title Annotation:Summer MERCHANDISING: A selection of warm-weather in-store supplier promotions.
Publication:Beverage Dynamics
Geographic Code:1USA
Date:Jul 1, 2003
Words:63
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