Anheuser-Busch companies donates $1 million to the Red Cross.WASHINGTON--(BUSINESS WIRE)--May 3, 1995--Anheuser-Busch Companies, Inc. today presented a check for $1 million to the American Red Cross American Red Cross: see Red Cross. to help the relief organization fund its first-ever paid advertising campaign. John E. Jacob, executive vice president and chief communications officer The chief communications officer or CCO is a job title for the head of communications, public relations and/or public affairs within an organization. Most typically, the CCO reports to the chief executive officer (CEO) of a corporate entity or president of an operating unit. of Anheuser-Busch, presented the check here to Elizabeth Dole, president of the Red Cross. "As we have been tragically reminded in just the last few weeks, the American Red Cross does a tremendous job of helping victims of disasters," Jacob said. "We're pleased to help this fine organization build greater awareness of its outstanding activities." "When the Red Cross needs help," Mrs. Dole said, "we know we can always count on Anheuser-Busch. We're extremely grateful for the company's tremendous support." The advertising campaign to which Anheuser-Busch contributed was part of a national fund-raising effort Noun 1. fund-raising effort - a campaign to raise money for some cause fund-raising campaign, fund-raising drive crusade, campaign, cause, drive, effort, movement - a series of actions advancing a principle or tending toward a particular end; "he supported . The Red Cross launched the effort after a period in which a cut in corporate donations coincided with an unusual number of natural disasters, including Hurricane Andrew This article is about the 1992 hurricane; there was also a Tropical Storm Andrew during the 1986 Atlantic hurricane season. Hurricane Andrew is the second-most-destructive hurricane in U.S. history, and the last of three Category 5 hurricanes that made U.S. , the Midwest flooding and the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. earthquake. The Anheuser-Busch donation enabled the Red Cross to purchase advertising time on national television and to buy print advertising in national publications. The theme of the campaign was "Help Can't Wait." Since October 1989, Anheuser-Busch has donated more than $2.5 million to the Red Cross to aid the organization's efforts to help victims of disasters, including the earthquakes in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Los Angeles, Hurricane Andrew and the Midwestern floods. Most recently, the company's charitable foundation donated $100,000 to the Red Cross to aid the organization's efforts in Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm . Anheuser-Busch Companies, Inc., based in St. Louis, is the world's largest brewing organization, the nation's second-largest producer of fresh-baked goods and one of the nation's largest theme park operations. CONTACT: Anheuser-Busch Paul Wagman or Barry Murov, 314/982-1700 |
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