Anheuser-Busch, Inc., introduces Michelob Malt.ST. LOUIS--(BUSINESS WIRE)--March 31, 1995--Anheuser-Busch, Inc., is introducing Michelob Malt to your local area. The new product is Anheuser-Busch's latest entry into the malt liquor liquor /li·quor/ (lik´er) (li´kwor) pl. liquors, liquo´res [L.] 1. a liquid, especially an aqueous solution containing a medicinal substance. 2. category. It is also the first malt liquor introduced under the Michelob brand name. "Malt liquors are still one of the fastest growing categories in the beer industry," said Prevost Foushee, brand manager, Michelob Malt. "We think that Michelob Malt offers something new to malt liquor drinkers who value taste, quality and a class heritage. "As the category continues to grow, we think Michelob Malt has excellent growth potential for the future." The Michelob brand has been synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as super-premium quality at Anheuser-Busch for nearly 100 years. Michelob was created to be the finest beer available, or -- as it was described when the first keg of Michelob left the Anheuser-Busch brewery A brewery can be a building or place that produces beer, or a business (brewing company) whose trade is the production and sale of beer. Breweries can take up multiple city blocks, or be a collection of equipment in a homebrewer's kitchen. in St. Louis back in 1896 -- as a "draught beer for connoisseurs." Michelob Malt will be available in 22-, 32- and 40-ounce packages. The new brand will be supported with television and radio media, as well as print and outdoor advertising. Michelob Malt is brewed by Anheuser-Busch, Inc. -- the world's largest brewer -- St. Louis, Missouri Missouri, state, United States Missouri (mĭz  r`ē, –ə), one of the midwestern states of the United States. .
CONTACT: Anheuser-Busch Kevin Williams Kevin Williams may refer to:
|
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion