Anheuser wins Budweiser battle in Italy.The Italian Supreme Court has given Anheuser-Busch the exclusive right to use the Budweiser and Bud brand names in Italy. The court also ordered Czech brewer Budejovicky Budvar to stop using the names in that country, and dismissed Budejovicky Budvar's claims against Anheuser-Busch. In addition, the court ordered the Court of Appeals in Milan to issue an injunction injunction, in law, order of a court directing a party to perform a certain act or to refrain from an act or acts. The injunction, which developed as the main remedy in equity, is used especially where money damages would not satisfy a plaintiff's claim, or to against Budejovicky Budvar stopping the use of any name that is confusingly similar confusingly similar adj. in the law of trade marks, when a trade mark, logo or business name is so close to that of a pre-existing trade mark, logo or name that the public might mis-identify the new one with the old trade mark, logo or name. to Budweiser or Bud. "Anheuser-Busch began using the Budweiser trademark in 1876, 19 years before Budejovicky Budvar was established," said Steve Burrows Burrows is a provincial electoral division in the Canadian province of Manitoba. It was created by redistribution in 1957, and formally came into existence in the provincial election of 1958. The riding is located in the northern part of Winnipeg. , president and chief executive officer of Anheuser-Busch International, Inc., in a statement. The company said the legal battle over the names in Italy begun in 1985 when Anheuser-Busch filed suit against Budejovicky Budvar for trademark infringement Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the license). . |
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