Anheuser to add test mkts for Select 55.Anheuser-Busch executives say promising results in early markets have prompted the brewer to widen wid·en tr. & intr.v. wid·ened, wid·en·ing, wid·ens To make or become wide or wider. wid  en·er n. its test markets for Select 55, its
low-cal answer to MGD mgdabbr. million gallons per day 64. A-B A-B Air-Britain (UK-based aviation historical society) A-B Research Centre Applied Biocatalysis (Graz, Austria) will expand into 12 more markets starting in October, vice president of marketing Keith Levy told The Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. this week. The new brand, which was introduced in 15 test markets in early August, is called "Select 55" in reference to the 55 calories it contains. In addition to being the lowest calorie calorie, abbr. cal, unit of heat energy in the metric system. The measurement of heat is called calorimetry. The calorie, or gram calorie, is the quantity of heat required to raise the temperature of 1 gram of pure water 1°C;. beer on the market, Select 55 is also the mildest, with only 2.4 percent alcohol by volume. Mr. Levy said he wants to do more testing before decisions about a national launch are made. "I think we're learning enough to say we want to learn more," Mr. Levy told the AP. "We're going to roll that out wider to get maybe a broader read on a proposition for the brand." Levy said the brand will be introduced into the additional test markets during October and November. |
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