Anheuser may cut back on future Super Bowl advertising.

Anheuser-Busch has been the largest volume advertiser in recent Super Bowls, but the company has said it may cut back in the future.

In an interview with AdWeek published in January, Tony Ponturo, the brewer's vice president, global media and sports marketing, said that the company will be more cautious in the future because long-term contracts tie up money and limit flexibility.

However, Ponturo said in the that Anheuser-Busch "still believes strongly" in the Super Bowl as an ad vehicle.

Anheuser-Busch has said this year it plans to begin moving ad dollars from network TV to cable and the internet to better target modern consumers. A-B is expected to have 10 ads in the 2006 Super Bowl, during which each 30-second ad is expected to cost $2.4 million, the same price as during the last Super Bowl.