Angel Faith Selects Chase Design Group to Create Identity; Pop Performer Teams-Up with Influential Designer to Create Image for Her Solo Career.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Angel Faith, formerly the lead singer of girl group No Secrets (Jive Records This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. ), has launched her solo career with an identity created by noted creative agency Chase Design Group. Although Angel has been involved in the entertainment and music business for most of her young life, her solo career has not followed the standard path. At age 15, Angel felt ready to leave No Secrets and start a solo career. She made a management deal with Ron Clapper, a businessman and family friend. Although Clapper had no experience in the music industry, he had achieved success with several companies that produce products ranging from commercial signage Commercial signage identifies a business or similar entity, assists in wayfinding and attracts customers. In societies where literacy is not widespread, such signs are necessarily primarily based on images rather than words. to gaming machines. Clapper saw the opportunity and approached it with typical business methodology. He researched the industry, networked, and started making contacts that could help in developing Angel's career. Thanks to his efforts, in Fall 2003 Angel started writing and recording with heavy hitter heavy hitter n. One that is predominant, as in influence or power: "Especially when a candidate is a challenger, appearances with heavy hitters from the party lend an air of credibility" producers including The Matrix (Britney Spears, Hilary Duff, Avril Lavigne Avril Lavigne Whibley,[1] better known by her birth name of Avril Lavigne (IPA: /æv.ɹʌl lə.vin/), (born September 27 1984) is a Canadian rock/punk-pop singer, musician and actress. ), Wizardz of Oz The Wizardz Of Oz are Andrew Bojanic and Liz Hooper. They are a music writer/producer team who have worked with The Cheetah Girls, Vanessa Anne Hudgens, Avril Lavigne, Olivia Newton-John, Britney Spears, Krystal Meyers, Liz Phair, Krezip, Vanessa Amorosi and many others. (Nick Lachey <noinclude></noinclude> Nicholas Scott Lachey (IPA [lə'ʃe]; phonetically: "la-SHAY") [1] , Ricky Martin), and Johnny Jam (Mandy Moore, Jon Secada). Knowing the importance of a strong visual identity, Clapper sought a creative agency to develop materials that would communicate the caliber of his client. While attending a Cher Farewell Tour concert, he discovered Chase Design Group. Clapper instantly knew the agency that developed the Cher Farewell Tour Book had the style sense and expertise necessary to visually communicate Angel's identity. After one meeting the deal was set, and Chase Design Group has been the agency of record since mid-2003. In that capacity, CDG (CDMA Development Group, Costa Mesa, CA, www.cdg.org) A membership organization founded in 1995 that promotes CDMA wireless systems worldwide. It is involved with developing new features and services and promoting standards that provide global compatibility and interoperability. referred Clapper to a select group of entertainment P.R. firms that might work for Angel. He decided on Luck Media and Marketing, headed by Steve Levesque. Through Steve, Ron was able to assemble a comprehensive team of experienced A&R, Radio Promotion, Distribution, and Club Promotion professionals to support Angel's push toward the pop charts. "It has been a wonderful experience working with Ron Clapper and Angel Faith on the development of her identity and materials," commented Margo Chase, Founder and ECD ECD Early Childhood Development ECD Electron Capture Detector ECD Energy Citations Database ECD Executive Creative Director (advertising) ECD Ethyl Cysteinate Dimer ECD Electron Capture Dissociation ECD Electronic Civil Disobedience of Chase Design Group. "Ron is an excellent businessman who knows the importance of branding and marketing. He bases his decisions on that knowledge and on his commitment to support Angel's considerable talents." Chase Design Group has produced promotional materials, advertising, signage and music packaging for Angel's pre-release push as well as her dual release of commercial and collector's edition CDs. As Angel climbs national radio charts and tours to support her dual release, they are involved in creating advertising and tour materials on a regular basis. About Chase Design Group Executive creative director Margo Chase founded Chase Design Group eighteen years ago. Noted early on for designing hundreds of fonts, logos and identities for such entertainment clients as Madonna, Cher and "Buffy the Vampire Slayer," the creative agency is now equally well known for bringing strong business results to corporate clients. Mattel, Target, WB-TV, USA Networks and AIG AIG addressee indicator group (US DoD) AIG American International Group, Inc AiG Answers in Genesis (religious group in defense of Scripture) AIG Artificial Intelligence Group AIG Australian Industry Group Sun America are a few of the companies that have selected Chase Design Group for brand identities and applications that include advertising campaigns, corporate collateral, packaging, style guides and environmental design. The agency has been the recipient of more than one hundred awards and accolades. For more information about Chase Design Group and Design that Moves You(TM), please visit: http://www.chasedesigngroup.com. Note to editors: Jpegs available |
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