Angara and Blue Martini Team to Help Companies Target and Interact With Anonymous and First Time Visitors.

Business Editors

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--June 19, 2001

Companies to Help Joint Customers Deliver Relevant,

Personalized Content and Offers to All Web Site Visitors

Angara, a leading provider of hosted marketing optimization applications, today announced that it has signed a joint marketing and sales agreement with Blue Martini Software, Inc. As part of the agreement the companies plan to work together to enable their joint customers to target and interact with anonymous and first time Web site visitors.

Angara's suite of hosted marketing optimization applications delivers the Internet's largest database of anonymous geographic, demographic and behavioral profiles coupled with the capability to target and optimize content and merchandise based on prospects' characteristics. The Blue Martini 4 external customer relationship management (eCRM) application suite helps companies understand, target and interact with customers and business partners across multiple touch points including websites, call centers, wireless devices and stores. The combined solutions will help companies ensure that anonymous and first-time visitors, as well as returning customers are greeted with relevant content and offers each time they visit.

"One of the challenges facing companies today is engaging the full spectrum of visitors, both new and existing customers, with real-time, targeted and relevant information, products or services," said Chip Overstreet, vice president of market strategy and business development at Blue Martini Software. "Together, we will enable our customers to maximize the profitability of their online marketing efforts."

"We are excited to be working with a leading enterprise eCRM company like Blue Martini Software, who understands the importance of real-time targeting and the critical nature of dynamic data and analytics to optimize the online marketing efforts of multi-channel retailers," said Niall Wall, vice president of marketing for Angara.

About Blue Martini Software

Blue Martini Software (NASDAQ: BLUE) delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogs, content, transactions, campaigns, analysis and personalization. Blue Martini can be reached at 650-356-1400 or www.bluemartini.com.

About Angara

Angara is a leading provider of hosted marketing optimization applications, providing marketers and merchandisers with business tools they need to plan, act and analyze marketing campaigns simultaneously across multiple online channels. Angara's Marketing Optimization Platform, which includes the world's largest online database of anonymous geographic, demographic and behavioral profiles on over 200 million Internet browsers, enables businesses to maximize the profitability of Internet marketing.

Headquartered in Mountain View, California, Angara is a privately held company funded by Kleiner Perkins Caufield & Byers, JMI Equity, VantagePoint Venture Partners, Venture Strategy Partners, Hook Partners, and Aberdare Ventures. Information on Angara's products and its commitment to protecting consumer privacy is available at www.angara.com, [e-mail], or 888.952.5200.

Angara is a registered trademark, and Angara Converter, Angara Reporter, Angara Targeter, Angara Optimizer are trademarks of Angara E-Commerce Services, Inc. "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. All other trademarks and company names are the property of their respective owners.

This news release regarding Blue Martini Software and Angara includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's applications; customization, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended March 31, 2001. These filings are available on a website maintained by the SEC at http://www.sec.gov. These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.