Angara Reinforces Privacy Position; Appoints Chief Privacy Officer; Joins Leading Privacy Organizations and Obtains TRUSTe Certification.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 1, 2000

Angara, a leading provider of online marketing services, today announced the appointment of Laurel Jamtgaard as Chief Privacy Officer.

To enhance its already strong position on protecting consumer privacy, Angara has also joined two leading privacy organizations, the Online Privacy Alliance and the Personalization Consortium, as well as obtained TRUSTe certification.

As the newly appointed Chief Privacy Officer, Laurel Jamtgaard is responsible for overseeing company-wide compliance with online security policies and procedures, working to educate business-to-consumer e-commerce companies on the importance of providing notice about online information practices, as well as ensuring that Angara's business practices support the cause of protecting consumer privacy. As an initial action, Jamtgaard advocated participation in the Online Privacy Alliance and the Personalization Consortium and set up a privacy education program for new employees. An attorney focused on law and its relationship with technology, Jamtgaard recently published a privacy-focused article in the Santa Clara Computer and High Technology Law Journal titled, "Big Bird Meets Big Brother: A Look at the Children's Online Privacy Protection Act." Jamtgaard will work closely with the entire Angara management team to ensure compliance with Angara's privacy policy.

"Laurel brings a wealth of experience and expertise to Angara. She will help us to ensure that our privacy policies continue to meet and exceed the requirements of evolving privacy regulations and consumer expectations," said Metcalfe. "We have maintained a high degree of integrity toward consumer information, and the appointment of a Chief Privacy Officer reinforces our commitment to be a leader in responsible conduct in regard to this data."

As a member of the Online Privacy Alliance, a group of more than 100 global companies and trade associations dedicated to fostering the protection of privacy online, Angara will bolster its pledge to protect online consumer privacy. Angara will play an active role in working with the other members to educate online businesses on the need to communicate with consumers about what information is being collected, how it is used, how it is protected, how people can access the information to prevent errors and how to opt-out of unwanted uses of the information.

The Personalization Consortium is an international advocacy group promoting the responsible and beneficial use of technology for personalizing consumer and business relationships while providing a forum for discussion of personalization technology and privacy issues. As part of this consortium, Angara will help with the development of guidelines for personalized online marketing practices, sponsor research, work with other industry and consumer groups to shape public policy, and educate the marketplace about the benefits of the enabling technology.

Additionally, Angara recently received the TRUSTe privacy seal for the Angara web site, demonstrating that Angara's site meets TRUSTe's strict requirements in the areas of online disclosure, choice, access and security. This "trustmark," displayed on the Angara Web site, offers a direct link to Angara's privacy statement, which provides Web site visitors with details of the company's privacy and security policies. TRUSTe ensures that its licensees comply with their privacy statement through regular monitoring of the company's data gathering and dissemination practices. Angara is currently seeking a broader privacy certification that will apply to its entire offering of online marketing services.

"Privacy is key to helping the Internet reach its full potential. Creating an environment that consumers trust, and balancing privacy issues with personalization will foster the growth of business-to-consumer companies and provide consumers with a positive online experience," said Jamtgaard. "As Chief Privacy Officer, I will work to help Angara offer companies a trustworthy online marketing service from which both consumers and e-commerce companies can benefit."

The Angara Privacy Pledge

Angara is committed to protecting consumer rights to personal privacy, as well as the choice of consumers to control the distribution of their personal information to third parties. In order to safeguard these rights, Angara pledges to operate in a manner that reflects this commitment to consumers. In particular, Angara does not collect, use, or reference any personally identifiable information of consumers in the provision of the Angara Converter service. Additional information on Angara's services and its commitment to protecting consumer privacy is available at http://www.angara.com, [e-mail], or 888/952-5200.

About Laurel Jamtgaard

Laurel came to Angara from Fenwick & West LLP, where she was an associate in the licensing and online commerce group, focusing on copyright and privacy issues. Prior to joining the law firm, she spent a year representing the interests of consumers and libraries on information policy issues including the Digital Millennium Copyright Act and state-level licensing reforms. Ms. Jamtgaard is a member of the California Bar Association and received her law degree from Boalt Hall School of Law at UC Berkeley and a bachelor's degree in Economics from Stanford University. Before turning to the legal arena, she spent five years working as a technical consultant in the software industry.

About Angara

The leading provider of online marketing services to business-to-consumer companies, Angara E-Commerce Services, Inc. gives today's marketers the tools they need for `Creating Customers Online.' Offering the industry's first Internet-based customer conversion service, Angara enables online marketers to quickly convert more browsers into buyers while lowering the cost of online customer acquisition. By leveraging a wealth of geographic and demographic information on millions of anonymous Internet user profiles, Angara Converter is the only solution available today for targeting content to unidentified visitors in real-time. Funded by Kleiner Perkins Caufield & Byers, JMI Equities, VantagePoint Venture Partners and Stanford University, Angara is an early stage e-commerce company headquartered in Mountain View, Calif.

Note to Editors: Angara and Angara Converter are trademarks of Angara E-Commerce Services, Inc. All other trademarks and company names mentioned are the property of their respective owners.