Angara Expands Executive Management Team; New Members Bring Proven, Hands-On Experience in Marketing, Client Services and Information Technology.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 5, 2000

Angara, a leading provider of online marketing services, today announced the appointment of three new executives to its management team.

Angara has added Richard Clayton as vice president of marketing, Kevin George as vice president of client services and Gregg Gerdau as vice president and CIO. These new additions expand an already powerful management team focused on leading Angara to the forefront of the eCRM market.

"These three dynamic individuals bring the Angara management team extensive industry experience that will prove invaluable as the company continues to grow," commented Mark Metcalfe, president and CEO of Angara. "Angara is poised to play a significant role in shaping the Internet economy and we have created a management team that will enable the company to achieve its aggressive goals."

Rich Clayton, who will be responsible for setting Angara's overall marketing strategy, has more than 12 years of sales and marketing experience. Rich brings proven methodology for developing corporate strategy, defining new products and increasing market share in emerging technology and enterprise software markets. Rich was most recently vice president of product marketing for Hyperion (Nasdaq:HYSL), where he was responsible for a $250 million dollar product portfolio of business analysis applications and enabling OLAP technologies. Before Hyperion, Rich served as director of solutions marketing at Arbor Software, where he successfully launched and positioned the company's market-leading OLAP server technology in new horizontal and vertical markets. Rich holds a bachelor's degree from Loras College.

Kevin George will be responsible for developing a world-class account management team to service Angara's e-commerce clients. With nearly 20 years of proven experience, Kevin has built a variety of brands and has a keen understanding of what drives consumer purchasing behavior. Kevin will leverage this wealth of strategic marketing and merchandising knowledge to help Angara clients build more robust customer segmentation models to improve online marketing effectiveness. Kevin joins Angara from Dreyer's Grand Ice Cream where he served as director of marketing for new products. Kevin was instrumental in driving Dreyer's successful entrance into the Super-Premium category with the new product launches of Godiva and Dreamery brand ice creams. Prior to Dreyer's, Kevin had a successful run in Procter & Gamble's Beauty Care Division, where he marketed such leading brands as Cover Girl, Oil of Olay and Ivory. Kevin holds a bachelor's degree from The University of Texas at San Antonio, and a master's degree from Northwestern University's Kellogg School of Management.

Gregg Gerdau brings Angara nearly 25 years of experience as a technologist and systems executive. Gregg will manage Angara's online infrastructure and internal systems, as well as guide the strategic systems direction and build a premier technical support organization for the company. Prior to joining Angara, Gregg was senior vice president and CIO at Nvest Companies L.P. (NYSE:NEW), one of the largest publicly traded investment management firms in America. At Nvest Companies, Gregg was responsible for managing strategic technology initiatives such as straight through processing, electronic distribution and guiding the company's millennium transition efforts. Before Nvest Companies, Gregg served as vice president of information technology with Goldman, Sachs & Co. Gregg has also previously held senior technology and management positions with Computer Horizons Corp., The Reserve Fund, Institutional Investor, Inc., and Network Analysis Corp.

About Angara

The leading provider of online marketing services to business-to-consumer companies, Angara E-Commerce Services, Inc. gives today's marketers the tools they need for 'Creating Customers Online.' Offering the industry's first Internet-based customer conversion service, Angara enables online marketers to quickly convert more browsers into buyers while lowering the cost of online customer acquisition. By leveraging a wealth of geographic and demographic information on millions of anonymous Internet user profiles, Angara's E-Commerce Targeting Service is the only solution available today for targeting content to unidentified visitors in real-time. Funded by Kleiner Perkins Caufield & Byers, JMI Equities, VantagePoint Venture Partners, and Stanford University, Angara is an early stage e-commerce company headquartered in Mountain View. Additional information on Angara's services and its commitment to protecting consumer privacy is available at http://www.angara.com, [e-mail], or 888/952-5200.

Note to Editors: Angara and Angara E-Commerce Targeting Services are trademarks of Angara E-Commerce Services, Inc. All other trademarks and company names mentioned are the property of their respective owners.