Angara Adds Andale to Growing Customer Roster.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Dec. 18, 2000

Andale Gains Valuable Insights on Its Web Visitors With

Angara Converter and Easily Modifies Existing Customer Acquisition

Strategies to Optimize Results

Angara, a leading provider of online marketing services, today announced the addition of Andale, the leading provider of auction management tools and services for online sellers, to its growing roster of customers.

With the gap between attracting online visitors and converting browsers into customers continuing to expand, e-commerce companies are seeking immediate solutions that are fast to deploy and consume minimal IT resources. Andale realized the importance customer acquisition strategies played in its success, but needed a way to better understand the success of its programs and ultimately increase the number of customers signing up for its services.

By providing insights into anonymous web site visitors, Angara enables Andale to gain a clearer picture of its target consumer and their purchasing habits in real time, yet still protect the privacy of its visitors. Access to such relevant information has allowed Andale to quickly evaluate the relative productivity of its customer acquisition channels, as well as analyze the impact that Web content has on converting browsers into customers. By using Angara Converter, Andale is able to identify content relevancy, refine the content targeting process and adjust marketing offers across diverse consumer segments.

"Angara Converter has enabled us to learn that certain pieces of targeted content are more than 60% more effective than others, and that one of our customer acquisition channels yields visitors that are more than twice as likely to become customers," said Linda Hayes, chief marketing officer of Andale. "Angara Converter is helping us capture the information we need to develop comprehensive marketing strategies that appropriately address the growing diversity of our online users."

Angara's suite of hosted online marketing applications for improving customer conversion, which includes Angara Converter and Angara Reporter, enables e-businesses to quickly analyze consumer shopping activities and adjust merchandising plans in real-time. The combined solution helps e-businesses target online messaging and content to facilitate a superior experience for Web site visitors, resulting in better depth of messaging and dramatically improved customer conversion rates, while significantly reducing the cost to acquire new customers.

Angara Privacy Pledge

Angara is committed to protecting consumer rights to personal privacy, as well as the choice of consumers to control the distribution of their personal information to third parties. In order to safeguard these rights, Angara pledges to operate in a manner that reflects this commitment to consumers. Angara's hosted applications do not collect or manage personally identifiable information. Information on Angara's commitment to protecting consumer privacy is available at http://www.angara.com/privacy/, [e-mail], or 888/952-5200.

About Andale

Andale (Ahn-du-lay) www.andale.com is the first Web-based Auction Business Management service for online sellers that makes it possible to sell twice as much merchandise, on multiple markets such as eBay(tm), eBay Motors, Amazon.com(tm) Auctions, Yahoo!(tm) Auctions and others, with half the amount of time and effort. Andale offers a best-of-breed resource for automating and managing all aspects of online selling -- from product merchandising, to inventory and financial management, to customer communications and supplier sourcing - on multiple Net markets. In July 2000, Andale merged with Honesty.com, the highest trafficked auction community and support site in the world to create the industry's largest auction management service provider for sellers - with 600,000 businesses who are responsible for $1.7 billion in annual auction transactions. Andale has received $70 million in financing from Bowman Capital Management, Texas Pacific Group's (TPG) Tarrant Venture Partners, Accel Partners, Mohr Davidow Ventures, Oak Hill Venture Partners and other angel investors. For more information, call 800/450-7515 or visit www.andale.com.

About Angara

A leading provider of online marketing services for consumer-centric e-businesses, Angara gives today's marketers the tools they need to identify, segment, target and convert unknown Web site visitors into customers. Offering the industry's first Internet-based customer conversion services, Angara enables online marketers to gain crucial insights on the shopping activities of anonymous Web site visitors and quickly convert more browsers into buyers. Leveraging a wealth of geographic, demographic and behavioral information on millions of anonymous Internet user profiles, Angara offers the only solution available today for targeting content to unidentified visitors in real-time. Angara has strategic alliances with several industry-leading companies including Engage, MatchLogic, McKinsey & Company and Net Perceptions. Headquartered in Mountain View, Angara is a privately held company funded by Kleiner Perkins Caufield & Byers, JMI Equities, VantagePoint Venture Partners and Venture Strategy Partners. Information on Angara's services and its commitment to protecting consumer privacy is available at http://www.angara.com, [e-mail], or 888/952-5200.

Note to Editors: Angara, Angara Converter and Angara Reporter are trademarks of Angara E-Commerce Services, Inc. All other trademarks and company names are the property of their respective owners.