Andy Sernovitz Joins Bazaarvoice in Upcoming Webinar on How To Deal with Negative Word of Mouth.Webinar Will Provide Tips for Marketers on Managing Negative Reactions and Showcase How Smart Companies Are Leveraging Negative Customer Feedback to Improve Their Products and Business Processes AUSTIN, Texas -- Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Andy Sernovitz, the author of Word of Mouth Marketing: How Smart Companies Get People Talking and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Social Media Business Council, will join Bazaarvoice Chief Marketing Officer Sam Decker in a webinar entitled, "When Customers Aren't Happy: How to Deal with Negative Word of Mouth." The public webinar, which begins September 15 at 1 p.m. CDT CDT abbr. Central Daylight Time CDT Central Daylight Time CDT n abbr (US) (= Central Daylight Time) → hora de verano del centro; (BRIT , will address the power of negative feedback and how smart companies are successfully using negative feedback to improve offerings and build trust in their brand. To register for the webinar, please visit: https://cc.readytalk.com/r/m9snjfmy4r8k. "Brands are scared of negative word of mouth, but this negative feedback can often be the key to improving your business," said Decker. "I'm very pleased to partner with a true thought leader like Andy to give marketers real tips and tactics for handling negative word of mouth in the connected world of social commerce and social media." An influential blogger and author, Andy Sernovitz blogs at Damn, I Wish I'd Thought Of That and is the CEO of GasPedal, a word of mouth marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . Sernovitz teaches Word of Mouth Marketing at Northwestern University's Medill School of Journalism Northwestern University's Medill School of Journalism (often just called Medill) is one of the premier journalism, integrated marketing, and media schools in the United States. . He is also a founder and former CEO of the Word of Mouth Marketing Association and currently serves as their President Emeritus. He is joining Decker to discuss the benefit of negative customer reviews and show participants: * How to proactively prevent negative word of mouth * How to avoid social media ethics scandals * How to set social media policies and train your team The two presenters will also showcase how several smart companies are using negative feedback to their benefit, including QVC QVC Quality Value Convenience QVC Question Valid Command and Oriental Trading Company. About Bazaarvoice Bazaarvoice's Software as a Service (SaaS) social commerce solutions have served more than 60 billion pieces of customer-generated content on more than 575 brand web sites like Best Buy, Costco, Dell, Macy's, Overstock o·ver·stock tr.v. o·ver·stocked, o·ver·stock·ing, o·ver·stocks To stock more of (something) than necessary or desirable. n. An excessive supply. Verb 1. , P&G, Panasonic, QVC, and USAA USAA United Services Automobile Association USAA Urban Superintendents Association of America USAA United States Achievement Academy USAA United States Arbitration Act of 1925 USAA United States Axemen's Association USAA United States Air-Table-Hockey Association in 36 countries. The company connects organizations to their influencers through a unique network that reaches hundreds of millions of consumers around the globe, enabling authentic customer-powered marketing. Through syndication, analytics, partnerships, and consulting, Bazaarvoice brings the voice of the customer to the center of their clients' business strategy, proving "social" can drive measured revenue growth and cost savings for manufacturing, retail, travel, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies. Headquartered in Austin, the company has offices in London, Paris, and Singapore. For more information and access to client success stories, visit www.bazaarvoice.com, read the blog at www.bazaarblog.com, and follow on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. at www.twitter.com/bazaarvoice. |
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