Andy Sack, CEO of New Local Search and Recommendations Company Judy's Book, to Speak at the Kelsey Group's Interactive Local Media 2004 Conference, November 3-5.

SEATTLE -- Judy's Book (www.judysbook.com) today announced that Andy Sack, the company's CEO, will be a featured speaker at ILM:04, The Kelsey Group's upcoming Interactive Local Media 2004 conference, taking place November 3-5, at the Hyatt Regency on the Hudson, Jersey City, New Jersey. Mr. Sack will participate on a panel entitled, "Social Networking: A Better Local Online Marketplace?", scheduled at 11:15 a.m. on day 2 of the conference.

"The goal of Judy's Book is to help people find local resources by combining local search results with recommendations from the people they trust most--their friends," said Sack. "People already rely on others whose opinions they value to find the right pediatrician for their child or a contractor who sticks to a schedule. We're making that process easier by giving people a convenient way to solicit, share and search these recommendations. We're pleased to have been chosen by the Kelsey Group to talk about what we're doing and how we plan to make Judy's Book a successful platform for advertisers who want to reach local audiences."

"We have assembled more than 60 of the leading innovators and decision makers in local search, online directories, classifieds and social networking to discuss the challenges and opportunities of interactive local media," said Greg Sterling, Kelsey Group analyst and ILM:04 conference chair. "We are fortunate to have Andy Sack of Judy's Book among our roster of speakers, and we look forward to his contribution to the conference."

About ILM:04

Interactive Local Media 2004 (ILM:04) is The Kelsey Group's annual conference devoted to digital media with a local focus. This event provides a 360 degree view of the local marketplace, covering a range of important topics, including Local Search, Internet Yellow Pages, Vertical Directories, Online Classifieds, Social Networks and Mobile Search. For more information, contact The Kelsey Group by phone at [phone] Ext. 10, by e-mail at [e-mail], or visit www.kelseygroup.com/ilm2004/.

About Judy's Book

Based in Seattle, Judy's Book is an online resource that makes it easier for busy parents and families to find high-quality local businesses and services. Families, parents and groups anywhere in the U.S. can use Judy's Book to share recommendations for the best of their hometown, creating a personalized, information-rich online directory of preferred local service providers- from doctors and dentists to kid-friendly restaurants and auto repair shops- all recommended by people they already know and trust.

For more information, visit http://www.judysbook.com or send email to [e-mail]