Andy Mellett Promoted to Senior Vice President, Video on Demand, Warner Bros. Digital Distribution.BURBANK, Calif. -- Andy Mellett has been promoted to Senior Vice President, Video on Demand, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Digital Distribution, it was announced today by Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. Mellett will have increased responsibility for Warner Bros. Digital Distribution's US and Canadian video-on-demand (VOD See video-on-demand. VoD - video on demand ) and pay-per-view (PPV Positive predictive value (PPV) The probability that a person with a positive test result has, or will get, the disease. Mentioned in: Genetic Testing PPV porcine parvovirus. PPV Positive-pressure ventilation ) businesses. "Warner Bros. is poised to take full advantage of the extraordinary opportunity that VOD and PPV currently presents," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "Andy helped us get to that position and is the ideal executive to lead our effort going forward." Mellett will continue to work closely with Tsujihara to maximize the division's overall revenue growth, while acquiring rights to and distributing non-Warner Bros. content in the digital space, acting as a strategic consultant to the worldwide transactional VOD business and providing support to their international offices in launching transactional VOD platforms in all territories. "This is an exciting time in the business and especially here at Warner Bros.," said Mellett. "I am extremely fortunate to have the opportunity to work in this dynamic industry with such a talented group of people." Mellett most recently served as Vice President, VOD, overseeing sales, marketing, finance and operations and licensing of all Warner Bros. theatrical and television content to the cable, satellite and broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). VOD and PPV markets. Mellett joined Warner Bros. in 2000 as Vice President, VOD Sales. Prior to joining Warner Bros., Mellett held the post of Vice President, national accounts in what was then the Disney/ABC cable networks group. He is a graduate of Boston College Boston College, main campus at Chestnut Hill, Mass.; coeducational; Jesuit; est. and opened 1863. Actually a university, the school's Chestnut Hill campus comprises colleges of arts and sciences and business administration, the graduate school, and schools of nursing and holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from UNC (Universal Naming Convention) A standard for identifying servers, printers and other resources in a network, which originated in the Unix community. A UNC path uses double slashes or backslashes to precede the name of the computer. Chapel Hill. About Warner Bros. Home Entertainment Group Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. |
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