Andromedia Solidifies Management and Technical Teams.

NEW YORK--(BUSINESS WIRE)--Oct. 7, 1998--

Paul Gifford named new Andromedia President & COO, Tim O'Reilly joins Andromedia Board of Directors, and LikeMinds executives and developers assume key roles in merged company.

Andromedia, Inc.(TM), today announced at Fall Internet World '98, it has solidified its management and technical organizations with its merger with LikeMinds providing the expertise necessary to become the leading supplier of total "Smart e-Marketing" solutions for e-commerce.

Concurrent with the merger, Andromedia VP of Marketing, Paul Gifford has been named Andromedia President & COO. Industry visionary Tim O'Reilly, LikeMinds Chairman, and founder of O'Reilly & Associates, joins the Andromedia Board of Directors, and LikeMinds co-founder & CEO Steve Kanzler will assume the role of Andromedia VP of Marketing.

Andromedia Creates New Office of President and COO

Paul Gifford, presently Andromedia's vice president of marketing, has been named to the newly created position of President and Chief Operating Officer (COO). He will report directly to Kent Godfrey, who retains the title of Andromedia Chief Executive Officer (CEO). As President and COO, Gifford will be responsible for managing the day-to-day operations of Andromedia, while CEO Godfrey will continue to execute on the company's strategic vision.

Gifford joined Andromedia in July. He is a former Auspex and Sequent executive with extensive operations experience and a broad background in marketing, strategic planning, product management and the development of complex software systems.

"Paul Gifford has extensive operations and senior management experience which will greatly benefit Andromedia as it continues to rapidly build and expand its global infrastructure," says Jack Rivkin, Andromedia Board member and Senior Vice President, Travelers Investment Group. "Promoting Gifford to the position of president and COO frees CEO Kent Godfrey to proactively focus on the job of creating new business opportunities, forging strategic alliances, and orchestrating future mergers and acquisitions for Andromedia."

Industry Visionary Tim O'Reilly Joins Andromedia Board of Directors

Tim O'Reilly, Chairman of LikeMinds, has been named to the Andromedia Board of Directors. Mr. O'Reilly is founder and president of computer book and software publisher O'Reilly & Associates. In addition to publishing pioneering books like Ed Krol's Whole Internet User's Guide and Catalog (selected by the New York Public Library as one of the most significant books of the twentieth century), O'Reilly has also been a key figure in the popularization of the Internet. O'Reilly's early evangelism of the web reportedly inspired the development of Mosaic at NCSA. O'Reilly's Global Network Navigator (GNN) was the first true commercial site on the Web. GNN was sold to America Online in 1995, but O'Reilly continues to pioneer new developments on the Web through investments in companies such as Songline Studios, LikeMinds, and ActiveState Tool Corp.

"The merger of Andromedia and LikeMinds creates a very powerful new breed of Internet solutions provider," says O'Reilly. "I am very pleased and excited to join the Andromedia Board and look forward to working with its experienced management team in helping to make real-time marketing to individuals a reality."

LikeMinds Executives in Key Roles

Steve Kanzler, LikeMinds president and CEO, takes over as Andromedia vice president of marketing. In this capacity, Kanzler will have worldwide responsibility for overseeing Andromedia's product management, product marketing, marketing communications, and public relations organizations.

Prior to co-founding LikeMinds, Kanzler was National Marketing Manager in Microsoft's Systems Division where he set product and marketing strategies for networking, Windows NT, and Back Office products and was instrumental in the design and development of the Microsoft Solution Provider Program.

"Steve Kanzler is a proven leader and strategist," says O'Reilly. "His extensive operations, product management, and marketing experience working at Microsoft will greatly help Andromedia as it strives to become increasingly market driven and customer focused."

Jim Doubek, LikeMinds vice president of engineering, has been named Andromedia Vice President of Engineering. In this position, Doubek will oversee Andromedia's product development, product management, release engineering, product testing, QA and customer support organizations.

As LikeMinds VP of Engineering, Doubek scheduled, managed, and delivered LikeMinds products on time. Prior to LikeMinds, Doubek was Vice President, Engineering, at Chaco Communications, where he was instrumental in the delivery of the first real-time multimedia Internet client, Pueblo, and created one of the first VRML viewers. Previously, he was Director of Appware Foundation -- a portable graphical user-interface and networking API -- at Novell. Doubek has Masters and Bachelors of Science degrees in Mathematics from the University of Miami.

Dan Greeening, Ph.D., LikeMinds Chief Technology Officer, has been named an Andromedia Vice President and Chief Solutions Architect (CSA). In this position, Greening will work with Andromedia customers in developing new and innovative e-marketing applications based on the Andromedia and LikeMinds technology.

Prior to LikeMinds, Greening was CEO of Chaco Communications. Previously, he was Director of Frameworks at Novell-Borland, where he led a joint development team. Greening also worked at IBM's T.J. Watson Research Center and has Ph.D. and Masters degrees in computer science from UCLA, and a Bachelor's degree in computer engineering from the University of Michigan.

Inventor of Collaborative Filtering Joins Andromedia

LikeMinds developer John Hey is also joining Andromedia. Hey is the inventor of collaborative filtering and holder of the first patents issued on the technology. Andromedia believes the Hey patents cover the most accurate form of collaborative filtering technology, a highly accurate form of predictive modeling technology that analyzes past behavior, identifies like-minded individuals, and predicts an individual's future behavior.

About LikeMinds

LikeMinds (www.likeminds.com) was formed in 1997 with the backing of O'Reilly & Associates and private investors. LikeMinds clients include some of the largest entertainment, retail and consumer product companies in the world including Columbia House, West Coast Entertainment, Cinemax(R), and Home Box Office in the US, and NTT Data and Sanrio Corporation of Japan.

About Andromedia

San Francisco-based Andromedia is the leading supplier of real-time web site activity analysis solutions for mission-critical web sites. Andromedia's ARIA provides the most robust platform for collecting, analyzing and reporting web site data in real-time. Major customers include Cyberian Outpost, Intuit, CyberShop, Broderbund, Sun Microsystems, Sybase, 3Com, The Boston Herald, iVillage, Sony Corporation, Honeywell, Computer Associates, Audi, and the U.S. Postal Service. Total outside investment in Andromedia is $15.7 million since the company's founding in late 1995. Andromedia's financial backers include Travelers Insurance, UBS Capital, JK&B Capital (whose limited partners include funds advised by Soros Fund Management LLC), Westbury Capital Partners, Sippl Macdonald Ventures, SOFTBANK Holdings, Draper International, and Platinum Ventures. Strategic partners include Sun Microsystems, Hewlett-Packard, Computer Associates, EarthLink Network, Broadvision, Allaire, Vignette, Accipiter, and NetGravity.

Press announcements and other information about Andromedia are available on the Web at the URL http://www.andromedia.com . Andromedia and ARIA are registered trademarks of Andromedia, Inc. All other brand names are trademarks or registered trademarks of their respective holders and hereby acknowledged.