Andromedia Introduces Aria eCommerce 3.0 - the Ultimate Web Site Activity Analysis Solution for e-commerce.SAN FRANCISCO--(BUSINESS WIRE)--March 22, 1999-- ARIA eCommerce is world's first analysis solution that integrates with e-commerce platforms to deliver realtime reports on customer shopping behavior. Andromedia, Inc., the leading supplier of e-marketing software, today introduced ARIA(R) eCommerce 3.0, the ultimate Web site activity analysis solution for online business. ARIA eCommerce 3.0 is the newest member of Andromedia's ARIA family of industry-leading and award-winning realtime Web site activity analysis software products. ARIA eCommerce 3.0 delivers an essential piece of Andromedia's complete e-marketing solution, complementing ARIA 3.0 and ARIA Enterprise 3.0, also introduced today. ARIA eCommerce is the world's first and only e-commerce analysis solution that integrates with popular e-commerce platforms to report on actual online customer shopping behavior in realtime. "ARIA eCommerce provides online businesses with high-value marketing intelligence that brick-and-mortar retailers can only dream about," says Steve Kanzler, Andromedia Vice President of Marketing. "The Web totally changes the nature of marketing. You only have four clicks to close before a potential customer is gone. To successfully implement e-commerce you need to immediately know conversion rates for online ad campaigns and up-sell efforts. ARIA eCommerce is the only analysis product on the market that instantly reports what products are best sellers and which marketing campaigns are most effective." Realtime E-Commerce Reports ARIA eCommerce provides marketing intelligence unparalleled in the industry. Automatic, detailed reports displaying online shopping activities such as advertisements viewed; products viewed; shopping cart inserts, deletes and checkouts; and keyword searches are generated hourly or on demand, providing the operational data required to effectively manage e-commerce initiatives. ARIA eCommerce provides the intelligence marketers need to refine their site navigation, promotions, and merchandising in order to create a better user experience, leading to increased visitor retention and higher returns on Web site investments. With ARIA eCommerce, marketers have access to a host of previously unavailable reports, including Campaign Conversion Reports that automatically calculate the conversion of user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session. to checkouts, enabling marketers to effectively manage affiliates and promotions. Up-sell Conversion Reports determine which product up-sells are most effective and provide realtime up-sell view-to-click conversion rates by product. Product Conversion Reports determine which products are selling successfully by calculating and displaying conversion rates of individual product views-to-checkouts. Shopping Activity Reports determine which shopping activities are most frequently performed, including shopping cart inserts, deletes and checkout details by product. Next-Click Shopping Behavior displays path analysis of online shopping behavior, providing valuable insight for navigation refinement or merchandising modifications. Visitor Reports determine whether the site is attracting new or repeat visitors, and Traffic Reports display the overall level of site activity, enabling the immediate evaluation of promotion effectiveness in driving overall business. Software That Thinks and Acts Like a Marketer Similar to ARIA and ARIA Enterprise, ARIA eCommerce allows marketers to define what they want to analyze using flexible visitor and content category definitions to create custom reports. Visitor Categories allow e-marketers to group online ads, email offers, and marketing promotions into campaigns to determine and measure overall effectiveness in driving site traffic. Online marketers can use Content Categories to group individual items or SKUs to determine which product lines are generating the most visitor interest. And ARIA's realtime drill-down capabilities make it easy to display distribution over time, an essential requirement for monitoring banner burn-out and determining which campaigns produce short-term or prolonged effects on traffic. Additional Features ARIA eCommerce's DNS (Domain Name System) A system for converting host names and domain names into IP addresses on the Internet or on local networks that use the TCP/IP protocol. For example, when a Web site address is given to the DNS either by typing a URL in a browser or behind the Resolution displays top visitor domains to determine target audience attraction. The ARIA Archiver includes failover data protection through backup and recovery. ARIA::Access is an API for custom report design and delivery. The ARIA Exporter and the ICE (Information and Content Exchange) compatible ARIA Event Syndicator integrate ARIA data with third-party applications and legacy systems, and the ARIA Analyzer provides a Web interface for remote administration monitoring plus email alerts for proactive system management. Scalable Architecture for E-commerce Sites The modular architecture of ARIA eCommerce - comprised of the ARIA eCommerce Monitor, ARIA Recorder, and ARIA Reporter - is designed to work in complex, distributed, high-traffic e-commerce environments. Andromedia is the first to develop innovative application monitoring technology that determines how customers are actually interacting with an e-commerce application, not just accessing the Web server. This deeper integration yields the highest-value data analysis and reporting available, providing the most comprehensive view of the customer, and most complete view of the site. The ARIA eCommerce Monitor collects application events in realtime and immediately streams data to the ARIA Recorder. The ARIA Recorder receives information from the ARIA eCommerce Monitor and intelligently processes and stores all data automatically and in realtime. The ARIA Reporter automatically generates HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. reports hourly accessible by anyone in the organization via a standard browser, emailed as daily or weekly summary reports, or instantly viewable in Excel format. System Requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. ARIA eCommerce 3.0 supports Sun Solaris 2.6 and requires the ARIA eCommerce Server Monitor plus e-commerce application integration. The ARIA Recorder requires Sun Solaris 2.6 and Netscape or Apache HTTP Server The Apache HTTP Server, commonly referred to simply as Apache, is a web server notable for playing a key role in the initial growth of the World Wide Web. Apache was the first viable alternative to the Netscape Communications Corporation web server (currently known as Sun on Sun Solaris 2.6 for report viewing. ARIA eCommerce operates any frames-enabled browser for report viewing. No additional database is required. Implementation and Availability ARIA eCommerce requires integration with third-party e-commerce platforms. Andromedia's Worldwide Services Group is available to design and implement the process immediately. About Andromedia Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is the leading supplier of e-marketing software for e-commerce. Andromedia provides Smart eMarketing software comprised of the ARIA and LikeMinds product lines, enabling customers to create a better online experience and increase sales. ARIA, winner of CNET's Builder.com 1998 Product Award for "Best Traffic Analysis Tool," analyzes high-value data in realtime and reports on customer information that is critical to managing online business effectively. LikeMinds(TM) Personalization Server efficiently personalizes each and every customer interaction, providing realtime response to customers' needs. Andromedia has more than 100 customers, including many of the largest sites on the Web. Major customers include Audi; The Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). ; Cinemax; Columbia House; Computer Associates (NYSE NYSE See: New York Stock Exchange : CA); Cyberian Outpost (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : COOL); Intuit (NASDAQ: INTU INTU Intuit, Inc. (stock abbreviation, AMEX) ); Levi Strauss & Co; Sony Corporation (NYSE: SNE SNe Supernovae (astronomy) SNE Sony Corporation (stock symbol) SNE Syndicat National de l'edition (French Publisher's Association) SNE Society for Nutrition Education ); Sun Microsystems (NASDAQ: SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ); the U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. ; and The Weather Channel. To date, the total outside investment in Andromedia is $30.7 million. Financial backers include Ares Management L.P.; Big Flower Holdings (NYSE: BGF BGF Black Guerrilla Family (Afro-American prison gang symbol/tattoo) BGF Boursier du Gouvernement Français (French) BGF Black Guerilla Family (gang) BGF Best Guy Friend ); ABS Employee Ventures (affiliated with BT Alex. Brown); C.E. Unterberg, Towbin; Draper International; JK&B Capital; Platinum Ventures; Sippl Macdonald Ventures; SOFTBANK Holdings; Travelers Insurance; UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System Capital; and Westbury Capital Partners. Strategic partners include Allaire (NASDAQ: ALLR), Art Technology Group, BroadVision (NASDAQ: BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ), Computer Associates, EarthLink Network (NASDAQ: ELNK ELNK EarthLink, Inc. (stock symbol) ELNK Ethernet Link ), Engage Technology, Hewlett-Packard (NYSE: HWP HWP Height (and) Weight Proportionate HWP Half-Wave Plate HWP Highway Patrol HWP Height Weight Proportional HWP Hewlett-Packard Corporation (stock symbol) HWP Hydrolyzed Whey Peptides ), NetGravity (NASDAQ: NETG NETG National Education Training Group ), Netscape (NASDAQ: NSCP NSCP National Schistosomiasis Control Program NSCP National Space Communications Program NSCP Native (Mode) Service Control Point (Tandem) ), Sun Microsystems, and Vignette (NASDAQ: VIGN VIGN Vignette Corporation (stock abbreviation, AMEX) ). Note to Editors: Andromedia and LikeMinds are trademarks and ARIA a registered trademark of Andromedia, Inc. All other brand names are trademarks or registered trademarks of their respective holders and hereby acknowledged. |
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