Andromedia Introduces `Click-to-Close Personalization' With LikeMinds Personalization Server 3.0.SAN FRANCISCO--(BUSINESS WIRE)--July 15, 1999-- New personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. engines make the most of every customer interaction, extending the power and reach of the industry's most accurate and scalable personalization solution Andromedia, Inc., a leading supplier of e-marketing software for e-commerce, today announced LikeMinds(TM) Personalization Server 3.0, the industry's first and only "click-to-close" personalization solution. LikeMinds Personalization Server 3.0 makes the most of every click by utilizing virtually any source of consumer behavior data -- be it online or offline, implicit or explicit, realtime or historical, transactional or navigational -- to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. every interaction from the first click to the final checkout. "The most accurate, scalable, and highest-performance personalization software just got better," said Paul Gifford Paul Gifford, B.A. (Wellington), M.Litt. (Oxon), b. 1944, is Professor of African Christianity in the School of Oriental and African Studies (University of London). Publications Books: author
The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "LikeMinds is the personalization software that works. The recently released data from Levi Strauss
Levi Strauss, born Löb Strauß & Co. is proof positive that LikeMinds can improve retention, increase revenue, and drive repeat visits. With the release of LikeMinds 3.0, we've added new personalization engines that enable the merchant to leverage every data source and make the most out of every customer interaction." A Personalization Engine for Every Data Source LikeMinds Personalization Server 3.0 introduces two new personalization engines: The Purchase Engine and the Clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. Engine. The Purchase Engine enables e-commerce vendors to leverage valuable offline and/or online purchase history data to make personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. recommendations. The Clickstream Engine builds customer profiles in realtime, based on navigational data gathered as customers browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. a site. This allows an e-commerce vendor who lacks purchase history data and doesn't want to force users to fill out lengthy questionnaires to still offer personalized content and product recommendations. The new engines enable LikeMinds to learn by unobtrusively un·ob·tru·sive adj. Not undesirably noticeable or blatant; inconspicuous. un  ob·tru observing online
navigational behavior and shopping activities and automatically adapt in
realtime to changes in users' tastes and preferences. The
Clickstream and Purchase Engines complement the Preference Engine and
Product Matching Engine which were built into previous versions of
LikeMinds Personalization Server. The Preference Engine leverages
explicitly stated preferences. The Product Matching Engine makes
recommendations based on product similarities, enabling vendors to
immediately recommend new products, before customers have seen, rated,
or bought them. No other personalization solution offers e-marketers so
many options for leveraging consumer behavior data to personalize
interactions with users on their Web sites.LikeMinds Personalization Server 3.0 also features The LikeMinds Admin Center, a new user-friendly GUI-based tool that enables administrators to monitor server status, adjust configuration parameters, and set rules on how to apply personalization to specific categories of products or users. LikeMinds -- The Online Salesperson LikeMinds Personalization Server 3.0 quickly converts browsers to buyers. "Online shoppers don't have the patience to navigate (1) "Surfing the Web." To move from page to page on the Web. (2) To move through the menu structure in a software application. through vast product catalogs," said Steve Kanzler, Andromedia vice president of marketing. "By recommending personally relevant products, LikeMinds quickly escorts Web visitors to products they are most likely to buy. In essence, LikeMinds acts like a virtual salesperson, providing the convenient and satisfying shopping experience that's a must-have when your fiercest competitor is only one click away." Superior Accuracy Creates Customer Loyalty LikeMinds is the most accurate personalization software because for every single online user it dynamically creates a unique "affinity group A special interest group. This is a marketing term for a group of people with similar interests. " composed of other users that most accurately reflect the target user's taste and preferences. LikeMinds uses these affinity groups to generate highly accurate product recommendations tailored to each individual's personal taste. "Customer conversion and loyalty are the biggest challenges faced by e-commerce vendors today," said Kanzler. "You can buy trial, but repeat is where the money is. Accurate recommendations build trust, and trust is what will keep customers coming back." Patented and Accurate Andromedia developers invented collaborative filtering Also known as "social filtering" and "social information filtering," it refers to techniques that identify information a user might be interested in. There are different kinds of algorithms used, but the basic principle is to develop a rating system for matching incoming material. in 1987. The patented collaborative filtering algorithms at the core of LikeMinds Personalization Server have been refined in commercial applications for the past 12 years. LikeMinds uses sophisticated techniques, such as prediction weighting, to build its affinity groups and boost recommendation accuracy. LikeMinds Personalization Server 3.0 even takes into account differences in how strongly individuals react to particular products or promotions to further improve accuracy and adjust the strength and confidence of every recommendation. The Highest-Performance Personalization Solution LikeMinds Personalization Server 3.0 is the highest-performance and most scalable personalization solution available. Its patented, non-locking, parallel-processing architecture can easily support sites with millions of users and millions of products. System Requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. , Pricing and Availability LikeMinds Personalization Server 3.0 requires Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. 4.0 running on Pentium-class PCs or Solaris 2.6 running on Sun SPARC (Scalable Performance ARChitecture) A family of RISC CPUs from Sun that runs mostly under Sun's Solaris, but also under Linux and BSD operating systems. After development began in the mid-1980s by David Patterson of the University of California at Berkeley and Bill stations or Ultra SPARC workstations, any CGI-compliant Web server, and ODBC-compliant databases including Oracle 8 and SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. 7.0. LikeMinds Personalization Server 3.0 is priced from $25,000 and is available immediately. Andromedia Smart eMarketing Andromedia is the Smart eMarketing company. Smart eMarketing results from leveraging every step in the e-marketing value chain -- building user profiles, identifying patterns and relationships, determining the appropriate response, responding in realtime, and measuring results in order to refine the process. Andromedia's ARIA Web analysis software and LikeMinds personalization software enable customers to create a better online experience and increase sales. ARIA captures, records and analyzes high-value data in realtime and reports on customer behavior that is meaningful to an online business. LikeMinds Personalization Server engages customers with highly accurate product recommendations and personally relevant content that helps them decide what to try and what to buy. Andromedia is the only vendor that offers an integrated solution that combines applications-level behavior tracking, real-time personalization, and the ability to report on the effectiveness of personalized promotions. About Andromedia Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is a leading supplier of e-marketing software for e-commerce. Andromedia has more than 120 customers, including many of the largest sites on the Web. Major customers include Audi; Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). ; CheckOut.com; Cinemax; Columbia House; Cyberian Outpost Cyberian Outpost was an online vendor of discount computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998 (NASDAQ: COOL). (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : COOL); E
RADE (NASDAQ NM: EGRP); Intuit (NASDAQ: INTU); Levi
Strauss & Co; Office Depot Online (NYSE: ODP); Sony (NYSE: SNE); Sun
Microsystems (NASDAQ: SUNW); the U.S. Postal Service; The Weather
Channel; and West Coast Entertainment Corporation (OTCBB: WCEC).
Financial backers include Ares Management L.P.; Big Flower Holdings
(NYSE: BGF); ABS Employee Ventures (affiliated with BT Alex. Brown);
C.E. Unterberg, Towbin; Draper International; JK&B Capital; Platinum
Ventures; Sippl Macdonald Ventures; SOFTBANK Holdings; Travelers
Insurance; UBS Capital; and Westbury Capital Partners. Strategic
partners include Allaire (NASDAQ: ALLR), Art Technology Group,
BroadVision (NASDAQ: BVSN), Computer Associates, EarthLink Network
(NASDAQ: ELNK), Engage Technology, Hewlett-Packard (NYSE: HWP),
NetGravity (NASDAQ: NETG), Netscape (NASDAQ: NSCP), Sun Microsystems,
and Vignette (NASDAQ: VIGN).
Andromedia and LikeMinds are trademarks and ARIA is a registered
trademark of Andromedia, Inc.
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