Andromedia Bolsters Executive Ranks, Names Jeff Tedesco Vice President of Sales.

SAN FRANCISCO--(BUSINESS WIRE)--July 26, 1999--

Andromedia, Inc., a leading supplier of e-marketing software for e-commerce, today announced the appointment of Jeffrey M. Tedesco as vice president of sales.

Mr. Tedesco brings more than 19 years of extensive executive management, sales operations, and marketing experience to Andromedia. Throughout his career, he has worked for leading computer software and hardware firms, including IBM, Convergent Technologies, Software Publishing Corporation, Banyan Systems, FirstFloor Software, and most recently, for Netmosphere Software, where he served as vice president of sales and business development.

As vice president of sales, Tedesco will continue to expand and develop Andromedia's growing sales organization, which is responsible for selling the company's Smart eMarketing solutions. He joins Andromedia's executive management team and will report directly to Andromedia President and COO Paul Gifford. Andromedia maintains sales offices in San Francisco; Los Angeles; New York; Washington, DC; Chicago; and London, England.

"Jeff brings tremendous talent, coupled with extensive sales and marketing experience that will help us to further sustain our leadership position in the e-marketing software industry," says Paul Gifford, Andromedia President and COO. "He takes over a sales organization during a time when demand for our software solutions are the highest they have ever been. Tedesco is the perfect person to continue the expansion of our sales organization in order for us to better penetrate enterprise customers who are demanding e-marketing solutions to improve their business results."

Broad Sales, Marketing, and Executive Management Experience

As vice president of sales and business development for Netmosphere, a provider of collaborative project management software, Tedesco had overall sales management responsibilities and managed a staff of sales and field engineering personnel. Netmosphere's customers included IBM; Cisco Systems; J.P. Morgan; First Union; Bank of America; Dell Computer; United Healthcare; and Sun Microsystems.

Prior to Netmosphere, Tedesco served as vice president of sales, consulting, and customer support for FirstFloor Software, a provider of Internet-based document delivery solutions. FirstFloor was purchased by Calico Technologies in August of 1998. In this position, Tedesco was responsible for managing the daily operations of sales and marketing, field engineering, technical support and consulting services. He built FirstFloor's entire infrastructure for sales operations, recruited more than 25 VAR/OEM reseller partners including Vantive, Aurum, Scopus, SAP, Tivoli, and Platinum software--and also managed strategic partnerships with Netscape, AOL, and Microsoft.

Before FirstFloor, Tedesco served as director of sales for the western region of Banyan Systems, a maker of corporate enterprise networking, messaging, collaborative computing and directory solutions for Fortune 500 corporate accounts. In addition, he held sales management positions with Software Publishing Corporation, Convergent Technologies, and worked as a senior marketing representative for IBM Corporation, where he was recognized as the company's number one sales representative in 1984.

Tedesco received a BS in Business Management from Santa Clara University in 1980 and resides in Portola Valley, Calif.

Andromedia Smart eMarketing

Andromedia is the Smart eMarketing company. Smart eMarketing results from leveraging every step in the e-marketing value chain -- building user profiles, identifying patterns and relationships, determining the appropriate response, responding in realtime, and measuring results in order to refine the process. Andromedia's ARIA Web analysis software and LikeMinds personalization software enable customers to create a better online experience and increase sales. ARIA captures, records and analyzes high-value data in realtime and reports on customer behavior that is meaningful to an online business. LikeMinds Personalization Server engages customers with highly accurate product recommendations and personally relevant content that helps them decide what to try and what to buy. Andromedia is the only vendor that offers an integrated solution that combines applications-level behavior tracking, realtime personalization, and the ability to report on the effectiveness of personalized promotions.

About Andromedia

Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is a leading supplier of e-marketing software for e-commerce. Andromedia has more than 120 customers, including many of the largest sites on the Web. Major customers include Audi; Boston Herald; Chase Manhattan Bank (NYSE: CMB); Checkout.com; Cinemax; Columbia House; Cyberian Outpost (NASDAQ: COOL); Intuit (NASDAQ: INTU); Levi Strauss & Co; Office Depot Online (NYSE: ODP); Sony (NYSE: SNE); Sun Microsystems (NASDAQ: SUNW); the U.S. Postal Service; The Weather Channel; and West Coast Entertainment Corporation (OTCBB: WCEC). Strategic partners include Allaire (NASDAQ: ALLR), Art Technology Group, BroadVision (NASDAQ: BVSN), Computer Associates, EarthLink Network (NASDAQ: ELNK), Engage Technology, Hewlett-Packard (NYSE: HWP), NetGravity (NASDAQ: NETG), Netscape (NASDAQ: NSCP), Sun Microsystems, and Vignette (NASDAQ: VIGN).

Andromedia and LikeMinds are trademarks and ARIA is a registered trademark of Andromedia, Inc.