Andromedia Announces Support for Allaire Spectra; Andromedia's Smart eMarketing Solutions Extend Spectra's Personalization and Business Intelligence Services.SAN FRANCISCO--(BUSINESS WIRE)--July 21, 1999-- Andromedia, Inc., a leading supplier of e-marketing software for e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , today announced its support of Spectra, Allaire's Web platform that provides the tools, application servers and packaged systems for companies seeking to build Internet-centric businesses that unite content, commerce and customer interaction management. Allaire Spectra's packaged set of services enables companies to respond more quickly to competitive pressures in the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. by creating a more responsive and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. customer experience, and empowering their employees to use the Web as a productive tool in their everyday work. Andromedia and Allaire are partnering to extend the e-commerce and business capabilities of Spectra's set of service offerings particularly in the areas of Business Intelligence, and Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. . Andromedia's ARIA(r) Web site analysis software captures, records and analyzes high-value data in realtime and reports on customer behavior that is meaningful to an online business. Andromedia's patented LikeMinds Personalization Server engages customers with highly accurate product recommendations and personally relevant content that helps them decide what to try and what to buy. In concert with Spectra, ARIA provides users with leading technology to track, measure, analyze and report on Web business activities in realtime. LikeMinds Personalization Server is the most accurate and high performance personalization software available. It provides users with powerful technology to deliver personalized content and product recommendations based on user behavior to drive Web traffic and build customer loyalty on the Web. "As an Allaire Alliance Partner, we are pleased to support Spectra," says Kathleen Hayes Kathleen Hays is an economist and financial reporter for Bloomberg Television. She was formerly a reporter on CNBC's Squawk Box and various CNNfn programming before shuffling over to Bloomberg. , Andromedia Director of Business Development. "Spectra is an ideal foundation for joint Andromedia and Allaire customers who need to leverage ARIA's real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. analysis capabilities and LikeMinds personalization to build successful Web-centric businesses." "The goal of Allaire Spectra See Macromedia Spectra. is to enable all users in an enterprise to easily self-manage the Web business on an ongoing basis," says Jeremy Allaire In 1995 Jeremy D. Allaire co-founded Allaire Corporation with his brother JJ Allaire, creating the web development tool Cold Fusion. When Macromedia acquired Allaire in March 2001, Jeremy became Chief Technology Officer. , vice president of technology strategy for Allaire. "As part of this, Allaire Spectra includes a rich set of personalization and business intelligence services which empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems business managers and users to understand and target information to their customers. Andromedia's e-marketing intelligence and personalization solutions, ARIA and LikeMinds, are perfectly designed for integration with this model, and combined with Allaire Spectra will help any company better understand and sell to their customers." Andromedia Smart eMarketing Andromedia is the Smart eMarketing company. Smart eMarketing results from leveraging every step in the e-marketing value chain - building user profiles, identifying patterns and relationships, determining the appropriate response, responding in realtime, and measuring results in order to refine the process. Andromedia's ARIA web analysis software and LikeMinds personalization software enable customers to create a better online experience and increase sales. ARIA captures, records and analyzes high-value data in realtime and reports on customer behavior that is meaningful to an online business. LikeMinds Personalization Server engages customers with highly accurate product recommendations and personally relevant content that helps them decide what to try and what to buy. Andromedia is the only vendor that offers an integrated solution that combines applications-level behavior tracking, real-time personalization, and the ability to report on the effectiveness of personalized promotions. About Andromedia Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is a leading supplier of e-marketing software for e-commerce. Andromedia has more than 120 customers, including many of the largest sites on the Web. Major customers include Audi; Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). ; Checkout.com; Cinemax; Columbia House; Cyberian Outpost Cyberian Outpost was an online vendor of discount computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998 (NASDAQ: COOL). (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : COOL); E
RADE (NASDAQ NM: EGRP); Intuit (NASDAQ: INTU); Levi
Strauss & Co; Office Depot Online (NYSE: ODP); Sony (NYSE: SNE); Sun
Microsystems (NASDAQ: SUNW); the U.S. Postal Service; The Weather
Channel; and West Coast Entertainment Corporation (OTCBB: WCEC).
Strategic partners include Allaire (NASDAQ: ALLR), Art Technology
Group, BroadVision (NASDAQ: BVSN), Computer Associates, EarthLink
Network (NASDAQ: ELNK), Engage Technology, Hewlett-Packard (NYSE:
HWP), NetGravity (NASDAQ: NETG), Netscape (NASDAQ: NSCP), Sun
Microsystems, and Vignette (NASDAQ: VIGN).
Andromedia and LikeMinds are trademarks and ARIA is a registered
trademark of Andromedia, Inc.
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