Andromedia Announces Sold Out Six City Seminar Tour Entitled 'Personalize or Perish: The New E-marketing Mandate'.SAN FRANCISCO--(BUSINESS WIRE)--Sept. 2, 1999-- Co-Sponsors iXL and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. Team with Andromedia for September Tour Andromedia, Inc., a leading provider of e-marketing software solutions for e-commerce, will kick off its sold out "Personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. or Perish TO PERISH. To come to an end; to cease to be; to die. 2. What has never existed cannot be said to have perished. 3. When two or more persons die by the same accident, as a shipwreck, no presumption arises that one perished before the : The New E-Marketing Mandate" seminar tour on Sept. 9 in London. The seminar series is geared toward Internet professionals responsible for e-commerce strategy, e-marketing management, interactive media or other Web technologies. Participants will learn how successful e-commerce merchants are using the latest in personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. technology to improve site stickiness, increase customer loyalty, gain additional wallet See digital wallet. share, and raise online revenues. The tour is scheduled for London (9/9), New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of (9/14), Chicago (9/15), Atlanta (9/16), Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. (9/21) and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden (9/23). It will feature presentations, panel discussion and Q&A from Andromedia as well as event co-sponsors iXL and Sun Microsystems on e-commerce personalization strategies, all backed by real-world examples of successful e-commerce sites. Registration To register for "Personalize or Perish: The New E-Marketing Mandate", please visit www.andromedia.com/personalize, call 800/833-1439 (+44-0-171-849-3152 in Europe), or email personalize@andromedia.com. Andromedia Smart eMarketing Andromedia is the Smart eMarketing company. Smart eMarketing provides an integrated software Separate software components or applications that have been combined into one package. See integrated software package. solution, comprised of the ARIA(R) and LikeMinds(TM) product lines, that monitors and analyzes Web site activity and visitor behavior data and, in real-time, helps customers improve the effectiveness of their Internet marketing See Internet advertising. and selling efforts. Andromedia's solution combines sophisticated data monitoring, personalization, analysis and reporting, and the ability to leverage captured online data with other traditional data resources. This helps companies identify and target the most qualified customers, understand their tastes and preferences, refine sales and marketing tactics in real-time and predict likely cross-selling opportunities. Smart eMarketing converts Web site browsers into buyers, and buyers into loyal customers, gaining customer trust, increasing retention, and driving revenue higher. About iXL iXL, Inc., a subsidiary of iXL Enterprises (Nasdaq:IIXL), is a leading strategic Internet services company which provides Internet strategy consulting and comprehensive Internet-based solutions to Fortune 1000 companies and other corporate users of information technology. iXL helps businesses identify how the Internet can be used to their competitive advantage and uses its expertise in creative design and systems engineering to design, develop and deploy advanced Internet applications and solutions. iXL is headquartered in Atlanta, Ga., and has 20 offices in five countries. Additional information about iXL, Inc. can be found on its web site at www.ixl.com. About Sun Microsystems, Inc. Since its inception in 1982, a singular vision, "The Network is the Computer(TM)," has propelled Sun Microsystems, Inc., (Nasdaq:SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ), to its position as a leading provider of hardware, software and services for establishing enterprise-wide intranets and expanding the power of the Internet. With more than $11.5 billion in annual revenues, Sun can be found in more than 150 countries and on the World Wide Web at http://sun.com. About Andromedia Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is a leading provider of e-marketing software solutions for e-commerce. Andromedia has more than 100 customers, including many of the largest sites on the Web. Major customers include Audi; Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). ; CheckOut.com; Cinemax; E
RADE (Nasdaq:EGRP); Intuit (Nasdaq:INTU); Levi Strauss &
Co; Office Depot Online (NYSE:ODP); Sony (NYSE:SNE); Sun Microsystems
(Nasdaq:SUNW); the U.S. Postal Service; The Weather Channel; and West
Coast Entertainment Corporation (OTC BB:WCEC).
Strategic partners include Allaire (Nasdaq:ALLR), Art Technology
Group (Nasdaq:ARTG), BroadVision (Nasdaq:BVSN), Computer Associates,
EarthLink Network (Nasdaq:ELNK), Engage Technology (Nasdaq:ENGA),
Hewlett-Packard (NYSE:HWP), iXL (Nasdaq:IIXL) NetGravity
(Nasdaq:NETG), Netscape (Nasdaq:NSCP), Sun Microsystems, Vignette
(Nasdaq:VIGN) and Webcraft.
Note to Editors: Sun, Sun Microsystems, and the Network is the
Computer are trademarks or registered trademarks of Sun
Microsystems,Inc. in the United States and in other countries.
Andromedia and LikeMinds are trademarks and ARIA is a registered
trademark of Andromedia, Inc.
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