Andromedia's LikeMinds Personalization Technology Takes Starring Role in LA.com Opening.LOS ANGELES--(BUSINESS WIRE)--Nov. 5, 1998--LA.com, the web site for the city and lifestyle of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. (www.LA.com), officially launches today utilizing powerful LikeMinds personalization technology from Andromedia(tm), the leading supplier of e-Marketing solutions for e-Commerce. The premiere of LA.com marks the first time customized movie recommendations will be used in a distributed network. Andromedia recently merged with LikeMinds, a fast-growing Internet personalization company and owner of patented collaborative filtering Also known as "social filtering" and "social information filtering," it refers to techniques that identify information a user might be interested in. There are different kinds of algorithms used, but the basic principle is to develop a rating system for matching incoming material. technology based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . LikeMinds innovative technology analyzes customer behavior in real-time and enables marketers to efficiently and accurately personalize customer interactions. LA.com is using Andromedia's LikeMinds Personalization Server to deliver movie recommendations tailored to the interests of individuals using LA.com's My MovieCritic, a co-branded version of LikeMinds popular and pioneering MovieCritic Web site. LikeMinds' MovieCritic (www.moviecritic.com) is an interactive application that predicts movies you will like. Discerning people usually read reviews when deciding which movie to see. At MovieCritic, users rate movies they have seen and LikeMinds collaborative filtering technology predicts movies they will like based on a comparison to people with similar tastes. This makes it possible to know whether a person will like a movie before they even know what it's about. Distributed Personalization Offered The launch of LA.com marks the first time Andromedia's LikeMinds personalization technology will be used in a distributed fashion. Visitors to LA.com will access My MovieCritic locally, but movie recommendations will be served up from a LikeMinds personalization server in San Francisco. Distributing a personalization application across disparate web sites provides flexible options for merchants that wish to offer recommendations at more than one domain while maintaining the LikeMinds Personalization server in a central location in order to simplify administration and data management. "LA.com is the first partner where we will provide personalized recommendations as an added service for content provider sites to utilize," says Steve Kanzler, Andromedia Vice President of Marketing. "Andromedia provides the database management and predictive modeling expertise that enables us to offer our customers a more services-oriented business model as it relates to personalization." "This site offers something for everyone looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. everything from critical information about Los Angeles to entertainment, nightlife and social happenings," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. David Ezra, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of LA.com and responsible, along with Executive Vice President Martin Mizrahi, for the site's creation. "Our goal is to serve Angelenos and anyone else who wants information about the city and the industries it is best known for, primarily entertainment. By enabling people to receive customized recommendations about movies, Andromedia's LikeMinds Personalization Technology is essential in making LA.com the consummate city web site offering something for everybody." About LA.com LA.com boasts partnerships with Variety.com, the ultimate source of entertainment industry news, Comedy.com which has relationships with virtually every major comedian and comedy venue, and LA Weekly which will cover the local music scene and much more. In addition, LA.com has forged partnerships with The Knot, the web's largest wedding guide, Andromedia, which will enable people through its LikeMinds personalization technology to customize their movie choices, and Fan Ticker and Fan Center, part of the Nederlander family, which will provide a regional, customizable sports section Noun 1. sports section - the section of a newspaper that reports on sports sports page - any page in the sports section of a newspaper newspaper, paper - a daily or weekly publication on folded sheets; contains news and articles and advertisements; "he read including real-time sports scores. Other lures of the 25,000+ page site will include free e-mail See Internet e-mail service. @LA.com, a dining section that features reviews and selections by dining editor IIene Silk, traffic information with real-time accident reports, a dating site unlike any other for L.A. singles, convention listings and information, gossip by "The Gossip Show" entertainment reporter Anita Talbert, home improvement tips by "interior designer to the stars" and proprietor of Porta Bella, Elaine Culotti, and new and pre-owned car sales with the revolutionary technology of autoquick.com, and more. About Andromedia's Patented LikeMinds Personalization Technology Andromedia holds the original patents in the field of collaborative filtering (U.S. Patent 4,870,579, U.S. Patent 4,996,642, Canada Patent 1,324,675). The company's patents cover the most accurate form of predictive modeling technology that analyzes past behavior, identifies like-minded individuals, and predicts an individual's future behavior. Andromedia's technology includes automated response capabilities, providing accurate, real-time predictions useful for suggestive selling, up-selling, personalized email, and targeted promotions and advertisements. About Andromedia Founded in 1995, San Francisco-based Andromedia (www.andromedia.com) recently merged with Internet personalization company LikeMinds to become the leading supplier of e-marketing solutions for e-commerce. Andromedia is the leading supplier of real-time web site activity reporting and analysis solutions for the enterprise. LikeMinds innovative and patented predictive modeling technology analyzes customer behavior in real-time and enables marketers to efficiently and accurately personalize customer interactions on their web sites. LikeMinds was formed in 1997 with the backing of O'Reilly & Associates and private investors. Combining both companies technologies will, for the first time, make it possible for e-commerce sites to execute one-to-one marketing on a mass marketing scale. Major Andromedia customers include Cyberian Outpost Cyberian Outpost was an online vendor of discount computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998 (NASDAQ: COOL). , Intuit, CyberShop, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Sybase, 3Com, The Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). , iVillage, Sony Corporation, Honeywell, Computer Associates, Audi, and the U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. . LikeMinds customers include Levi Strauss
Levi Strauss, born Löb Strauß & Co., Columbia House, LA.com, West Coast Entertainment, Cinemax, and Home Box Office. The total outside investment in Andromedia to date is $15.7 million. Financial backers include Travelers Insurance, UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System Capital, JK&B Capital (whose limited partners include funds advised by Soros Fund Management The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control ), Westbury Capital Partners, Sippl Macdonald Ventures, SOFTBANK Holdings, Draper International, and Platinum Ventures. Strategic partners include Sun Microsystems, Hewlett-Packard, Computer Associates, EarthLink Network, BroadVision, Engage Technology, Allaire, Vignette, and NetGravity. Note to Editors: Press announcements and other information about Andromedia are available on the Web at the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. http://www.andromedia.com. Andromedia and ARIA are trademarks of Andromedia, Inc. All other brand names are trademarks or registered trademarks of their respective holders and hereby acknowledged. |
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