Andromedia's ARIA Wins the 1998 CNET Builder.com Product Award for Best Traffic Analysis Tool.SAN FRANCISCO--(BUSINESS WIRE)--Dec. 14, 1998--Andromedia, Inc., the leading supplier of e-Marketing solutions for e-Commerce, today announced that ARIA(R), the company's pace setting web site activity analysis solution, has won The 1998 CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. Builder.com Product Award for Best Traffic Analysis Tool. CNET Builder.com (http://www.builder.com/), the Internet's central source for product reviews and industry news for the web builder community including designers, developers, and producers, poured over hundreds of web building products to come up with the year's best in 16 key categories, from HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. authoring tools to e-commerce solutions. The award honors the 'best of the best' software that made web builders' jobs easier as well as their sites better in 1998. In making the announcement, CNET praised ARIA by stating, "Earlier this year, we called Andromedia's ARIA the most complex and robust traffic analysis tool on the market. Since then, Andromedia has merged with personalization expert LikeMinds to create an even more complete solution. "Automated data collection and real-time reports from this high-end traffic analysis package help big-time Web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications. With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of optimize e-commerce efforts, improve advertising and content management, measure business objectives, and justify resources. In addition, instant, precise tracking is one of the web's most important competitive advantages. If you're not carefully watching how people use your site, you're not taking full advantage of the web's power." "We are extremely pleased to receive this award from CNET, the worldwide leader in technology news and information on the Web," says Steve Kanzler, Andromedia vice president of Marketing. "Web site activity analysis is vital for companies to survive and compete on the web. ARIA's sophisticated real-time analysis turns raw data about user activity on the web site into the valuable information marketers need to maximize profits on their sites." About ARIA ARIA is essential in helping marketing professionals determine and measure the success of online marketing programs -- whether their objective is to measure the effectiveness of web content, track web ad performance, or determine the overall site ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . ARIA provides the most scalable and flexible solution, and saves corporate IT groups hundreds of thousands of dollars annually in the web activity analysis process. In combination with Andromedia's LikeMinds personalization software, ARIA provides a complete marketing intelligence platform for powering interactive marketing applications such as up-selling with real-time product recommendations. In addition, ARIA readily integrates with leading third-party ad server and content management applications to enable dynamic delivery of personalized web content. About Andromedia Founded in 1995, San Francisco-based Andromedia (http://www.andromedia.com) is the leading supplier of e-marketing solutions for e-commerce. Andromedia's ARIA is the leading real-time web site activity analysis solutions for the enterprise. The company's LikeMinds personalization technology analyzes customer behavior in real-time and enables marketers to efficiently and accurately personalize customer interactions on their web sites making it possible for e-commerce sites to execute one-to-one marketing on a mass marketing scale. Major customers include Cyberian Outpost Cyberian Outpost was an online vendor of discount computer hardware and software, and was one of the first successful online retailers. CybOut was founded in 1994 by Darryl Peck and announced its IPO in 1998 (NASDAQ: COOL). , Intuit, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , 3Com, The Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). , iVillage, Sony Corporation, Computer Associates, Audi, U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. , Levi Strauss & Co., Columbia House, West Coast Entertainment, Cinemax, and Home Box Office. The total outside investment in Andromedia to date is $15.7 million. Financial backers include Travelers Insurance, UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System Capital, JK&B Capital, Westbury Capital Partners, Sippl Macdonald Ventures, SOFTBANK Holdings, Draper International, and Platinum Ventures. Strategic partners include Sun Microsystems, Hewlett-Packard, Computer Associates, EarthLink Network, BroadVision, Engage Technology, Allaire, Vignette, Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , and NetGravity. Note to Editors: Press announcements and other information about Andromedia are available on the Web at the URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. http://www.andromedia.com. Andromedia and ARIA are trademarks of Andromedia, Inc. All other brand names are trademarks or registered trademarks of their respective holders and hereby acknowledged. |
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