Andrew Seybold's Outlook 4Mobility Expands Product Scope to Include Proprietary and Custom Research, Special Reports and Commercial Editorial Services.

Business Editors & Computer/Internet Writers

LOS GATOS, Calif.--(BUSINESS WIRE)--Aug. 7, 2001

Andrew Seybold's Outlook 4Mobility, the internationally prominent publishing, conference and training organization serving the mobile and wireless technology field, is preparing to launch several new services, including general availability research reports, custom research and subject-specific special reports on technology and marketing trends and developments in the field, it was announced today by Andrew M. Seybold, president and chief executive officer.

Each offering will be priced at the time of its release.

The first of the new offerings, a 44-page comparative review on the status of third-generation network implementation in the United States, Europe and the Far East, will be released later this month.

These special reports, or "Mobiltorials" -- a format conceptualized by Seybold for the company's newsletters -- will be topical analysis and opinion papers of various lengths that cover technologies, trends, products and companies shaping the mobile and wireless market. The papers will be developed from industry intelligence assembled by Seybold and his partner, Barney Dewey, and from market data compiled from a variety of sources.

According to Seybold, proprietary research studies will follow. These studies, based on proprietary techniques, will gather and analyze data in specific sectors of critical value to companies in the mobile and wireless technology fields.

While the general availability reports will be originated by staff and will focus on areas of interest throughout the industry, the company will also conduct customized research assignments. Areas of expertise include product feasibility-to-demand studies, overviews and analyses of emerging technologies, state-of-the-market and competitive market analyses, and price sensitivity and customer satisfaction studies.

"We expect these new offerings to be received very favorably by the industry," Seybold said. "Our organization is known for a unique, user-oriented perspective that for years has proven its value in leading companies' product planning and market development.

"And through the research techniques we employ, we literally slash weeks from the time between data collection and the issuance of reports. Being first-to-market is often the critical difference among competitors, and the timely availability of quality data definitely provides a leg up."

In addition to the special reports and research reports, the Seybold organization has established a capability for development of editorial supplements -- advertising-supported, packaged editorial content on specific topics and technologies of interest to readers of industry, trend and financial publications. According to Seybold, talks are under way with several prominent publications.

"In creating each of these new product and service specialties, we have pursued a policy that emphasizes extraordinary editorial quality, unique information and insight, and affordable pricing," Seybold said. "As an organization, we have a profound stake in the industry and we are extremely motivated to support its growth and success."

About Andrew Seybold's Outlook 4Mobility

Andrew Seybold's Outlook 4Mobility is an affiliation of closely held companies founded by wireless and mobility expert Andrew Seybold. Outlook 4Mobility offers unparalleled analyses of technologies and trends impacting the convergence of wireless, mobility and the Internet.

In addition to its strategic consulting services, Outlook 4Mobility produces Forbes/Andrew Seybold's Wireless Outlook, Wireless Data University, Summit 4Mobility, University 4Mobility and Wireless Roadmap.

For information, contact Ruth Johnson at Andrew Seybold's Outlook 4Mobility, 980-A University Ave., Los Gatos, CA 95032; telephone [phone]; fax [phone]; e-mail [e-mail]; or visit www.outlook4mobility.com on the Web.

To subscribe to Forbes/Andrew Seybold's WIRELESS OUTLOOK, write: Subscriptions, Forbes/Andrew Seybold's WIRELESS OUTLOOK, 60 Fifth Ave., New York, NY 10011; or subscribe toll-free at 800/293-3157.