Andrew S. Grove signs contract with Currency/Doubleday for major new book on strategy and on technology future.

NEW YORK--(BUSINESS WIRE)--Sept. 28, 1995--Andrew S. Grove, the pathfinding president and CEO of Intel, the world's largest chipmaker, will write a book for the Currency imprint at Doubleday about business strategy at times of fundamental changes.

Grove, who participated in the founding of Intel, has followed such strategies as Intel grew into a technology industry leader, with its business growing to $11.5 billion in revenue, six fold the size of the company he came to lead in 1987. Doubleday has acquired U.S. publication rights for the as yet untitled work, scheduled to be published in 1996.

In his forthcoming book, Grove will reveal how to interpret the "strategic inflection points," the key moments in the life of any industry or business that can result in either drastic failure or incredible success. By learning to recognize these key moments and acting in a timely fashion, a company can stake out a leading position in its market. Grove's experience and observations will help the reader to learn how to distinguish what he calls the "signal" from the "noise," making it possible to understand which changes will be significant to a business's future and which are likely to just pass by.

Grove will illustrate the nature of changing rules by examples taken from a number of other industries, such as retailing, banking, shipping, health and medicine, entertainment and telecommunications.

Harriet Rubin, editorial director of Currency/Doubleday, observed that the problems faced by all businesses were often first encountered by the pioneers in technology companies. In looking for a key player in this high-powered, rapidly evolving industry, she decided to approach Andy Grove. "In shaping the Currency list I always look for the most original ideas in the hands of the boldest practitioners," says Rubin, "No one has turned in a performance record to match Andy Grove's at Intel. Andy was reluctant to write about his industry while so deeply involved in the heat of creating it, but as we were discussing what sort of book he might write, along came the Pentium crisis, a classic `strategic inflection point' that caused him to document his system, I convinced him that the best way to share what he knows is through a book."

The Hungarian-born Grove, often credited with the motto, "Only the paranoid survive," shows how paranoia can be utilized to spot the seeds of a company's destruction and grasp the opportunities for operating in a new way. "We live in an age where the pace of technological change is pulsating ever faster," says Grove. "This increased rate of change will have an impact on you, no matter what you do for a living. It is going to reach out and sooner or later alter something fundamental in your business world. You can't hide from it."

In addition to his position at Intel, Grove teaches a course in strategy at the Stanford University Graduate School of Business. He is the author of three previous books; his bestselling book, High Output Management, has just been re-released by Vintage. On Oct. 3, 1995 Grove will deliver the opening keynote address at Telecom 95, the seventh annual World Telecom exhibition in Geneva, Switzerland. In his presentation, Grove illustrates how the combination of powerful PCs linked through worldwide communications networks will change the way people work, learn and play.

Andrew Grove is represented by Owen Laster, Executive Vice President of the William Morris Agency.

CONTACT: Marly Rusoff, 212/782-9794